Tesla Model S Audience in United States

Tesla Model S logo

Tesla Model S has an estimated audience of 3,483,524 people in United States. 29.1% are female, 70.9% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Brian Austin Green, Megan Fox, Tesla Model X, Alternative fuel vehicle, Tesla Roadster.

The average Tesla Model S fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brian Austin Green, Megan Fox, Tesla Model X, with strongest over-indexing on Brian Austin Green (42.88× the country average). Demographically, the Tesla Model S audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Tesla Model S fans

Demographic split for Tesla Model S audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.2
Estimated audience size3,483,524

Audience persona

The typical Tesla Model S fan in United States is more male, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Brian Austin Green.

Top regions in United States

Top regions ranked by reach for Tesla Model S in United States
RegionReachAffinity
California814,5672.13×
Texas395,0861.32×
Florida366,3361.55×
New York187,2720.96×
Georgia159,4151.49×
Illinois135,7881.17×
North Carolina121,5911.16×
New Jersey114,9671.3×
Pennsylvania113,0430.96×
Washington109,9851.57×
Ohio105,5380.98×
Virginia103,9861.23×
Arizona95,9941.35×
Michigan83,3760.92×
Maryland83,3351.39×
Tennessee71,1381.02×
Massachusetts66,5830.97×
Colorado61,8171.13×
Indiana60,7800.96×
Nevada60,0951.78×
Missouri56,0341×
South Carolina46,9360.9×
Minnesota45,1280.9×
Oregon43,0911.08×
Utah42,5851.37×
Wisconsin40,5950.77×
Connecticut37,8371.08×
Louisiana37,6400.84×
Kentucky37,5070.86×
Alabama37,2570.77×
Oklahoma35,7810.92×
Kansas24,8310.9×
Iowa22,1590.77×
Arkansas22,0550.77×
Mississippi21,2240.74×
Hawaii16,7401.12×
Idaho16,1510.92×
New Mexico15,0530.86×
Nebraska14,5200.83×
Washington, District of Columbia11,6181.11×
New Hampshire11,2320.82×
West Virginia10,4690.65×
Delaware10,2871.07×
Rhode Island8,3670.75×
Maine7,4820.6×
Montana5,4480.56×
South Dakota4,5080.56×
North Dakota4,0320.56×
Vermont3,7250.61×
Alaska3,3300.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tesla Model S audience
BrandAffinityCategory
Brian Austin Green42.88×Movies & TV
Megan Fox11.64×Movies & TV
Tesla Model X22.81×Cars & Mobility
Alternative fuel vehicle19.27×Cars & Mobility
Tesla Roadster26.19×Cars & Mobility
Tesla Motors5.55×Cars & Mobility
Audi R814.11×Cars & Mobility
Tesla Supercharger4.82×Cars & Mobility
Tesla Model Y8.85×Cars & Mobility
Battery electric vehicle13.04×Cars & Mobility
Used Cars4.11×Cars & Mobility
Performance car7.97×Cars & Mobility
Porsche Boxster21.35×Cars & Mobility
Automobiles1.58×Cars & Mobility
Hybrid electric vehicle7.06×Cars & Mobility
Hatchback4.46×Cars & Mobility
Google Maps1.91×Internet & Social Media
Porsche Cayenne9.85×Cars & Mobility
NBA League Pass8.69×Sports
Auto maintenance3.97×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tesla Model S audience
TraitClusterScore
IndulgenceJOY2.21
Family OrientationCONSERVATISM1.98
Early Adopter MentalityPOWER1.76
Luxury OrientationPREMIUM1.51
Design AffinityPREMIUM1.49
Quality AwarenessPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Tesla Model S
CountryShare
United States27.4%
Germany8.6%
Spain7.5%

See Tesla Model S audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Tesla Model S have in United States?

Tesla Model S has an estimated audience of 3,483,524 people in United States, concentrated in California and Texas.

What is the gender split and age of Tesla Model S fans?

29.1% of Tesla Model S fans are female, 70.9% are male, with an average age of 40.2 years.

Which brands do Tesla Model S fans like most?

Tesla Model S fans show strongest brand affinity for Brian Austin Green (42.88×), Megan Fox (11.64×), and Tesla Model X (22.81×) over the country average.

Where do Tesla Model S fans live in United States?

Tesla Model S fans in United States are most concentrated in California (reach 814,567), Texas (reach 395,086), and Florida (reach 366,336). These three regions account for the largest share of the active audience.

What other brands do Tesla Model S fans also like?

Beyond Tesla Model S itself, the audience over-indexes on Megan Fox (11.64×), Tesla Model X (22.81×), Alternative fuel vehicle (19.27×), and Tesla Roadster (26.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Model S. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.