Rascasse Audience Intelligence

Tesla Model S Audience in United States

A data profile of the people who buy, follow and care about Tesla Model S in United States — modelled from more than twelve digital signal sources. Tesla Model S has an estimated audience of 3,549,968 people in United States.

#55among Car type in United States#33among Car Model in United States#323in Cars & Mobility

The average Tesla Model S fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brian Austin Green, Megan Fox, Tesla Model X, with strongest over-indexing on Brian Austin Green (42.88× the country average).

Demographically, the Tesla Model S audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tesla Model S fan in United States is more male, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brian Austin Green.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tesla Model S profile in United States.

Audience size
3.5M
in United States
Gender
29.1%♀
70.9% male
Age
40.2
average years
Country rank
#8911
Car Model in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tesla Model S fans

29.1% are female, 70.9% are male, average age 40.2.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Tesla Model S audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.2
Estimated audience size3,549,968
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Tesla Model S audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4921%
50+22%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Tesla Model S audience comes from United States.

Worldwide audience distribution share by country for Tesla Model S
CountryShare
United States22.1%
France15.9%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesla Model S audience in United States is strongest.

Fig. 05

Top regions by affinity

Tesla Model S fans by region: top regions in United States
#RegionReachAffinity×
01California~800K2.04×
02Nevada~60K1.77×
03Florida~400K1.58×
04Georgia~200K1.52×
05Washington~100K1.48×
06Arizona~100K1.39×
07Maryland~80K1.37×
08Utah~40K1.37×
09Texas~400K1.32×
10Virginia~100K1.21×
11New Jersey~100K1.20×
12North Carolina~100K1.15×
13Illinois~100K1.12×
14Hawaii~20K1.12×
15Delaware~10K1.10×
16Washington, District of Columbia~10K1.09×
17Colorado~60K1.08×
18Tennessee~70K1.05×
19Connecticut~40K1.05×
20Oregon~40K1.04×
21Missouri~50K0.98×
22Ohio~100K0.96×
23Indiana~60K0.95×
24Idaho~20K0.95×
25Pennsylvania~100K0.94×
26South Carolina~50K0.94×
27Oklahoma~40K0.94×
28Massachusetts~60K0.92×
29Louisiana~40K0.91×
30Kansas~30K0.91×
31New York~200K0.90×
32Alabama~40K0.90×
33Minnesota~40K0.89×
34Kentucky~40K0.89×
35New Mexico~20K0.89×
36Nebraska~20K0.86×
37Michigan~80K0.85×
38Mississippi~20K0.82×
39Arkansas~20K0.81×
40New Hampshire~10K0.80×
41Rhode Island~9K0.78×
42Wisconsin~40K0.77×
43Iowa~20K0.77×
44West Virginia~10K0.73×
45South Dakota~5K0.67×
46Vermont~4K0.66×
47North Dakota~5K0.65×
48Maine~8K0.62×
49Montana~6K0.62×
50Alaska~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Tesla Model S, United States
0.59×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesla Model S audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesla Model S audience
#·InterestCategoryAffinity×
01Brian Austin GreenMovies & TV42.88×
02Tesla RoadsterCars & Mobility26.19×
03Tesla Model XCars & Mobility22.81×
04Porsche BoxsterCars & Mobility21.35×
05Alternative fuel vehicleCars & Mobility19.27×
06Audi R8Cars & Mobility14.11×
07Battery electric vehicleCars & Mobility13.04×
08Megan FoxMovies & TV11.64×
09Porsche CayenneCars & Mobility9.85×
10Tesla Model YCars & Mobility8.85×
11NBA League PassSports8.69×
12Performance carCars & Mobility7.97×
13Hybrid electric vehicleCars & Mobility7.06×
14Tesla MotorsCars & Mobility5.55×
15Tesla SuperchargerCars & Mobility4.82×
16HatchbackCars & Mobility4.46×
17Used CarsCars & Mobility4.11×
18Auto maintenanceCars & Mobility3.97×
19Google MapsInternet & Social Media1.91×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesla Model S audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tesla Model S audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.59×
Luxury OrientationPREMIUM1.48×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tesla Model S audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.75×
TraditionCONSERVATISM0.78×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tesla Model S have in United States?

Tesla Model S has an estimated audience of 3,549,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tesla Model S fans?

29.1% of Tesla Model S fans are female, 70.9% are male, with an average age of 40.2 years.

03

Which brands do Tesla Model S fans like most?

Tesla Model S fans show strongest brand affinity for Brian Austin Green (42.88×), Megan Fox (11.64×), and Tesla Model X (22.81×) over the country average.

04

Where do Tesla Model S fans live in United States?

Tesla Model S fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tesla Model S fans also like?

Beyond Tesla Model S itself, the audience over-indexes on Megan Fox (11.64×), Tesla Model X (22.81×), Alternative fuel vehicle (19.27×), and Tesla Roadster (26.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Model S. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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