Audi R8 Audience in United States

Audi R8 logo

Audi R8 has an estimated audience of 2,576,402 people in United States. 21.4% are female, 78.6% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Alternative fuel vehicle, Google News, Porsche Boxster, Audi RS 6, Used Cars.

The average Audi R8 fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alternative fuel vehicle, Google News, Porsche Boxster, with strongest over-indexing on Alternative fuel vehicle (40.68× the country average). Demographically, the Audi R8 audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi R8 fans

Demographic split for Audi R8 audience in United States
MetricValue
Female21.4%
Male78.6%
Average age35.2
Estimated audience size2,576,402

Audience persona

The typical Audi R8 fan in United States is more male, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Top regions in United States

Top regions ranked by reach for Audi R8 in United States
RegionReachAffinity
California358,6801.27×
Texas306,6721.38×
Florida240,3651.38×
New York136,6620.95×
Georgia92,9131.17×
Illinois92,4551.08×
North Carolina89,1751.15×
Pennsylvania81,6840.94×
Ohio75,6930.95×
New Jersey73,0601.11×
Michigan67,0631×
Virginia66,2461.06×
Washington63,5131.23×
Arizona61,7141.17×
Tennessee60,2021.16×
Colorado49,8411.23×
Massachusetts49,7090.98×
Indiana49,1781.04×
Maryland44,1141×
Missouri43,6691.05×
South Carolina39,7081.02×
Minnesota36,4960.99×
Alabama36,0681×
Wisconsin33,8530.87×
Louisiana33,2691×
Oklahoma32,0431.12×
Utah31,2551.35×
Oregon29,9291.01×
Nevada29,2541.17×
Kentucky28,8630.89×
Connecticut28,5671.11×
Kansas21,3141.05×
Arkansas19,0400.9×
Mississippi18,2180.86×
Iowa17,9710.85×
Idaho13,8881.07×
New Mexico13,1361.02×
Nebraska12,6100.98×
Hawaii9,5600.86×
New Hampshire9,4030.93×
West Virginia9,2010.77×
Rhode Island6,8740.84×
Maine6,7410.73×
Washington, District of Columbia6,1440.79×
Montana5,8810.82×
Delaware5,6520.8×
South Dakota4,7670.8×
North Dakota4,4810.85×
Alaska4,2080.76×
Wyoming3,1670.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi R8 audience
BrandAffinityCategory
Alternative fuel vehicle40.68×Cars & Mobility
Google News12.33×News
Porsche Boxster75.31×Cars & Mobility
Audi RS 661.38×Cars & Mobility
Used Cars9.43×Cars & Mobility
Maserati GranTurismo82.93×Cars & Mobility
FIA World Endurance Championship62.2×Sports
Maserati Quattroporte84.02×Cars & Mobility
Aston Martin F178.41×Sports
Carcare12.28×Cars & Mobility
Jaguar F-Type50.73×Cars & Mobility
Lamborghini Urus20.75×Cars & Mobility
Audi RS 479.84×Cars & Mobility
Executive car36.43×Cars & Mobility
McLaren P139.62×Cars & Mobility
BMW X5 (F15)23.43×Cars & Mobility
Auto maintenance8.09×Cars & Mobility
BMW M523.75×Cars & Mobility
Audi A324.62×Cars & Mobility
Chicago Auto Show64.97×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi R8 audience
TraitClusterScore
Family OrientationCONSERVATISM2.93
Luxury OrientationPREMIUM2.79
Early Adopter MentalityPOWER2.2
LGBTQ+ IdentityOPEN1.78
Risk AppetiteTHRILL1.7
Need for SecurityCONSERVATISM1.63

Worldwide distribution

Worldwide audience distribution share by country for Audi R8
CountryShare
United States17.9%
Brazil6.4%
Germany5.7%

See Audi R8 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi R8 have in United States?

Audi R8 has an estimated audience of 2,576,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi R8 fans?

21.4% of Audi R8 fans are female, 78.6% are male, with an average age of 35.2 years.

Which brands do Audi R8 fans like most?

Audi R8 fans show strongest brand affinity for Alternative fuel vehicle (40.68×), Google News (12.33×), and Porsche Boxster (75.31×) over the country average.

Where do Audi R8 fans live in United States?

Audi R8 fans in United States are most concentrated in California (reach 358,680), Texas (reach 306,672), and Florida (reach 240,365). These three regions account for the largest share of the active audience.

What other brands do Audi R8 fans also like?

Beyond Audi R8 itself, the audience over-indexes on Google News (12.33×), Porsche Boxster (75.31×), Audi RS 6 (61.38×), and Used Cars (9.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi R8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.