Rascasse Audience Intelligence

Audi R8 Audience in United States

A data profile of the people who buy, follow and care about Audi R8 in United States — modelled from more than twelve digital signal sources. Audi R8 has an estimated audience of 2,525,684 people in United States.

#75among Car type in United States#50among Car Model in United States#394in Cars & Mobility

The average Audi R8 fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alternative fuel vehicle, Google News, Porsche Boxster, with strongest over-indexing on Alternative fuel vehicle (40.68× the country average).

Demographically, the Audi R8 audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi R8 fan in United States is more male, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Alternative fuel vehicle.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi R8 profile in United States.

Audience size
2.5M
in United States
Gender
21.4%♀
78.6% male
Age
35.2
average years
Country rank
#11831
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi R8 fans

21.4% are female, 78.6% are male, average age 35.2.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for Audi R8 audience in United States
MetricValue
Female21.4%
Male78.6%
Average age35.2
Estimated audience size2,525,684
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Audi R8 audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Audi R8 audience comes from United States.

Worldwide audience distribution share by country for Audi R8
CountryShare
United States17.8%
Brazil5.9%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi R8 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi R8 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.38×
02Florida~200K1.33×
03Texas~300K1.32×
04California~300K1.23×
05Washington~60K1.22×
06Arizona~60K1.19×
07Colorado~50K1.18×
08Georgia~90K1.17×
09Nevada~30K1.17×
10Tennessee~60K1.14×
11Idaho~10K1.14×
12North Carolina~90K1.11×
13Connecticut~30K1.10×
14New Jersey~70K1.08×
15Oklahoma~30K1.08×
16Illinois~90K1.06×
17Virginia~70K1.05×
18Missouri~40K1.04×
19New Mexico~10K1.03×
20Kansas~20K1.02×
21Indiana~50K1.01×
22Oregon~30K1.01×
23South Carolina~40K1.00×
24Maryland~40K0.99×
25Alabama~40K0.99×
26Michigan~70K0.98×
27Minnesota~40K0.98×
28Louisiana~30K0.98×
29Nebraska~10K0.98×
30Massachusetts~50K0.97×
31New Hampshire~10K0.97×
32Ohio~80K0.95×
33Pennsylvania~80K0.94×
34New York~100K0.91×
35Kentucky~30K0.91×
36Arkansas~20K0.91×
37North Dakota~5K0.91×
38Montana~6K0.89×
39Wisconsin~30K0.88×
40Wyoming~3K0.88×
41Mississippi~20K0.87×
42Delaware~6K0.87×
43South Dakota~5K0.87×
44Rhode Island~7K0.85×
45Iowa~20K0.84×
46West Virginia~10K0.84×
47Hawaii~9K0.84×
48Alaska~5K0.82×
49Washington, District of Columbia~6K0.79×
50Maine~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Audi R8, United States
0.77×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi R8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi R8 audience
#·InterestCategoryAffinity×
01Maserati QuattroporteCars & Mobility84.02×
02Maserati GranTurismoCars & Mobility82.93×
03Audi RS 4Cars & Mobility79.84×
04Aston Martin F1Sports78.41×
05Porsche BoxsterCars & Mobility75.31×
06FIA World Endurance ChampionshipSports62.20×
07Audi RS 6Cars & Mobility61.38×
08Jaguar F-TypeCars & Mobility50.73×
09Alternative fuel vehicleCars & Mobility40.68×
10McLaren P1Cars & Mobility39.62×
11BMW 6 SeriesCars & Mobility37.81×
12Executive carCars & Mobility36.43×
13Audi A3Cars & Mobility24.62×
14BMW M5Cars & Mobility23.75×
15BMW X5 (F15)Cars & Mobility23.43×
16Lamborghini UrusCars & Mobility20.75×
17Google NewsNews12.33×
18CarcareCars & Mobility12.28×
19Used CarsCars & Mobility9.43×
20Auto maintenanceCars & Mobility8.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi R8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi R8 audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.65×
Risk AppetiteTHRILL1.64×
PatriotismCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi R8 audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.46×
SpiritualityBALANCE0.54×
TraditionCONSERVATISM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi R8 have in United States?

Audi R8 has an estimated audience of 2,525,684 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi R8 fans?

21.4% of Audi R8 fans are female, 78.6% are male, with an average age of 35.2 years.

03

Which brands do Audi R8 fans like most?

Audi R8 fans show strongest brand affinity for Alternative fuel vehicle (40.68×), Google News (12.33×), and Porsche Boxster (75.31×) over the country average.

04

Where do Audi R8 fans live in United States?

Audi R8 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Audi R8 fans also like?

Beyond Audi R8 itself, the audience over-indexes on Google News (12.33×), Porsche Boxster (75.31×), Audi RS 6 (61.38×), and Used Cars (9.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Audi R8 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi R8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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