Lamborghini Urus Audience in United States

Lamborghini Urus logo

Lamborghini Urus has an estimated audience of 3,012,613 people in United States. 27.6% are female, 72.4% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Bentley Bentayga, Range Rover (L405), Bentley, Personal luxury car, Bentley Continental GT.

The average Lamborghini Urus fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bentley Bentayga, Range Rover (L405), Bentley, with strongest over-indexing on Bentley Bentayga (116.56× the country average). Demographically, the Lamborghini Urus audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Lamborghini Urus fans

Demographic split for Lamborghini Urus audience in United States
MetricValue
Female27.6%
Male72.4%
Average age35.6
Estimated audience size3,012,613

Audience persona

The typical Lamborghini Urus fan in United States is more male, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Bentley Bentayga.

Top regions in United States

Top regions ranked by reach for Lamborghini Urus in United States
RegionReachAffinity
California453,4861.37×
Texas370,3701.43×
Florida353,1951.73×
New York204,5181.21×
Georgia141,5131.52×
Illinois116,8241.16×
Pennsylvania100,4390.99×
North Carolina98,8171.09×
New Jersey95,7311.25×
Ohio90,7870.98×
Michigan84,6201.07×
Arizona77,9401.27×
Virginia71,9910.98×
Tennessee70,9311.17×
Massachusetts64,9611.09×
Washington63,4131.05×
Indiana55,2181×
Colorado54,1621.14×
Maryland53,2281.03×
South Carolina48,7761.08×
Missouri48,5681×
Louisiana45,6911.18×
Alabama45,5761.08×
Minnesota39,6770.92×
Nevada38,3301.32×
Wisconsin36,3570.8×
Kentucky35,0090.93×
Oklahoma34,8511.04×
Utah33,9991.26×
Connecticut33,8611.12×
Oregon29,2510.85×
Mississippi24,2110.98×
Arkansas23,3010.94×
Kansas22,3530.94×
Iowa19,6740.79×
Idaho14,3860.95×
New Mexico13,4470.89×
Nebraska13,2810.88×
West Virginia10,3070.73×
Hawaii10,2160.79×
New Hampshire8,8400.74×
Washington, District of Columbia8,4680.94×
Rhode Island8,4500.88×
Delaware7,4000.89×
Maine7,0120.65×
Montana5,6170.67×
South Dakota5,0060.72×
North Dakota4,4560.72×
Alaska3,8420.6×
Wyoming2,9800.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lamborghini Urus audience
BrandAffinityCategory
Bentley Bentayga116.56×Cars & Mobility
Range Rover (L405)41.67×Cars & Mobility
Bentley20×Cars & Mobility
Personal luxury car18.18×Cars & Mobility
Bentley Continental GT43.96×Cars & Mobility
McLaren P139.42×Cars & Mobility
Lamborghini Huracán25.67×Cars & Mobility
Coupé10.23×Cars & Mobility
Full-size car7.54×Cars & Mobility
Convertible10.39×Cars & Mobility
V8 engine8.45×Cars & Mobility
Porsche Cayenne15.04×Cars & Mobility
Audi R814.07×Cars & Mobility
Bugatti Chiron27.33×Cars & Mobility
Lamborghini Miura47.77×Cars & Mobility
Manual transmission9.72×Cars & Mobility
Mercedes-AMG GT29.65×Cars & Mobility
Sports car racing9.2×Cars & Mobility
Staten Island5.8×Travel & Leisure
Autotrader4.45×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lamborghini Urus audience
TraitClusterScore
Family OrientationCONSERVATISM3.2
Luxury OrientationPREMIUM3.09
Early Adopter MentalityPOWER2.08
Career OrientationPOWER2.07
Quality AwarenessPREMIUM1.93
Design AffinityPREMIUM1.81

Worldwide distribution

Worldwide audience distribution share by country for Lamborghini Urus
CountryShare
United States23.3%
Germany7.1%
United Kingdom5.7%

See Lamborghini Urus audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Lamborghini Urus have in United States?

Lamborghini Urus has an estimated audience of 3,012,613 people in United States, concentrated in California and Texas.

What is the gender split and age of Lamborghini Urus fans?

27.6% of Lamborghini Urus fans are female, 72.4% are male, with an average age of 35.6 years.

Which brands do Lamborghini Urus fans like most?

Lamborghini Urus fans show strongest brand affinity for Bentley Bentayga (116.56×), Range Rover (L405) (41.67×), and Bentley (20×) over the country average.

Where do Lamborghini Urus fans live in United States?

Lamborghini Urus fans in United States are most concentrated in California (reach 453,486), Texas (reach 370,370), and Florida (reach 353,195). These three regions account for the largest share of the active audience.

What other brands do Lamborghini Urus fans also like?

Beyond Lamborghini Urus itself, the audience over-indexes on Range Rover (L405) (41.67×), Bentley (20×), Personal luxury car (18.18×), and Bentley Continental GT (43.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamborghini Urus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.