Lamborghini Urus Audience in Germany
Lamborghini Urus has an estimated audience of 923,793 people in Germany. 13.9% are female, 86.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Backcountry skiing, Wakeboarding, Alpine skiing, Rodeo, Ski touring.
The average Lamborghini Urus fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Backcountry skiing, Wakeboarding, Alpine skiing, with strongest over-indexing on Backcountry skiing (8.68× the country average). Demographically, the Lamborghini Urus audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Lamborghini Urus fans
| Metric | Value |
|---|---|
| Female | 13.9% |
| Male | 86.1% |
| Average age | 39.8 |
| Estimated audience size | 923,793 |
Audience persona
The typical Lamborghini Urus fan in Germany is more male, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Backcountry skiing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,331 | 1.28× |
| Bayern | 174,428 | 1.17× |
| Baden-Württemberg | 151,825 | 1.2× |
| Niedersachsen | 102,026 | 1.14× |
| Hessen | 89,463 | 1.27× |
| Rheinland-Pfalz | 48,012 | 1.04× |
| Berlin | 41,729 | 1.01× |
| Sachsen | 39,110 | 0.86× |
| Schleswig-Holstein | 30,885 | 0.93× |
| Hamburg | 27,879 | 1.34× |
| Brandenburg | 22,401 | 0.78× |
| Sachsen-Anhalt | 16,945 | 0.71× |
| Thüringen | 16,777 | 0.71× |
| Mecklenburg-Vorpommern | 13,012 | 0.74× |
| Saarland | 10,257 | 0.9× |
| Bremen | 7,214 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Backcountry skiing | 8.68× | Sports |
| Wakeboarding | 8.52× | Sports |
| Alpine skiing | 4.34× | Sports |
| Rodeo | 7.8× | Sports |
| Ski touring | 7.52× | Sports |
| The Open Championship | 10.04× | Sports |
| Golf equipment | 6.1× | Sports |
| Borussia Dortmund | 1.6× | Sports |
| Adventure | 2.77× | Travel & Leisure |
| PGA Tour | 5.89× | Sports |
| MSC Cruises | 8.61× | Travel & Leisure |
| Golf ball | 6.05× | Sports |
| Standup paddleboarding | 5.92× | Sports |
| AutoScout24 | 2.02× | Cars & Mobility |
| American football | 1.95× | Sports |
| Golf course | 4.21× | Sports |
| Royal Caribbean Cruises Ltd. | 9.17× | Travel & Leisure |
| Golf cart | 6.38× | Sports |
| Titleist | 9.26× | Sports |
| Golf | 2.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.54 |
| Luxury Orientation | PREMIUM | 2.48 |
| Need for Security | CONSERVATISM | 2.12 |
| Sports Activity | POWER | 1.8 |
| Sustainability | BALANCE | 1.78 |
| Early Adopter Mentality | POWER | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 7.1% |
| United Kingdom | 5.7% |
See Lamborghini Urus audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Lamborghini Urus have in Germany?
Lamborghini Urus has an estimated audience of 923,793 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lamborghini Urus fans?
13.9% of Lamborghini Urus fans are female, 86.1% are male, with an average age of 39.8 years.
Which brands do Lamborghini Urus fans like most?
Lamborghini Urus fans show strongest brand affinity for Backcountry skiing (8.68×), Wakeboarding (8.52×), and Alpine skiing (4.34×) over the country average.
Where do Lamborghini Urus fans live in Germany?
Lamborghini Urus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,331), Bayern (reach 174,428), and Baden-Württemberg (reach 151,825). These three regions account for the largest share of the active audience.
What other brands do Lamborghini Urus fans also like?
Beyond Lamborghini Urus itself, the audience over-indexes on Wakeboarding (8.52×), Alpine skiing (4.34×), Rodeo (7.8×), and Ski touring (7.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lamborghini Urus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.