Rascasse Audience Intelligence

The Open Championship Audience in Germany

A data profile of the people who buy, follow and care about The Open Championship in Germany — modelled from more than twelve digital signal sources. The Open Championship has an estimated audience of 1,159,334 people in Germany.

#4among Golf in Germany#75among Event in Germany#470in Sports

The average The Open Championship fan in Germany is 36.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include PGA Championship, Masters Tournament, Alexander Zverev, with strongest over-indexing on PGA Championship (16.23× the country average).

Demographically, the The Open Championship audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Open Championship fan in Germany is more male, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for PGA Championship.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Open Championship profile in Germany.

Audience size
1.2M
in Germany
Gender
26.8%♀
73.2% male
Age
36.0
average years
Country rank
#5722
Event in Germany
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Open Championship fans

26.8% are female, 73.2% are male, average age 36.0.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for The Open Championship audience in Germany
MetricValue
Female26.8%
Male73.2%
Average age36.0
Estimated audience size1,159,334
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the The Open Championship audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

3.7%

of the worldwide The Open Championship audience comes from Germany.

Worldwide audience distribution share by country for The Open Championship
CountryShare
United States50.4%
United Kingdom10.0%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Open Championship audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Open Championship fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.73×
02Bayern~300K1.59×
03Schleswig-Holstein~60K1.54×
04Hessen~100K1.36×
05Nordrhein-Westfalen~300K1.12×
06Berlin~60K1.10×
07Bremen~10K1.07×
08Niedersachsen~100K1.04×
09Rheinland-Pfalz~60K0.97×
10Baden-Württemberg~100K0.93×
11Mecklenburg-Vorpommern~20K0.83×
12Saarland~10K0.83×
13Brandenburg~30K0.78×
14Sachsen-Anhalt~20K0.66×
15Thüringen~20K0.66×
16Sachsen~30K0.54×
Fig. 06

Affinity by region

Affinity by region — The Open Championship, Germany
0.54×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Open Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Open Championship audience
#·InterestCategoryAffinity×
01PGA ChampionshipSports16.23×
02Rugby World CupSports16.15×
03TaylorMade-AdidasSports15.77×
04Rory McIlroySports12.42×
05Masters TournamentSports12.35×
06Squash (sport)Sports11.99×
07Ryder CupSports11.75×
08The Championships, WimbledonSports9.04×
09Australian OpenSports8.08×
10PGA TourSports6.12×
11Alexander ZverevSports5.51×
12Deutsche PostBusiness & Career4.99×
13Jannik SinnerSports4.63×
14Tour de FranceSports3.95×
15GolfSports2.93×
16ImmoScout24Home & Garden2.27×
17Borussia DortmundSports2.09×
18FIFA World CupSports2.00×
19FC Bayern MunichSports1.90×
20Outdoor recreationSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Open Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Open Championship audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.40×
Risk AppetiteTHRILL1.12×
DIY MentalityTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Open Championship audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.38×
ExtroversionTHRILL0.39×
MindfulnessBALANCE0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Open Championship have in Germany?

The Open Championship has an estimated audience of 1,159,334 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of The Open Championship fans?

26.8% of The Open Championship fans are female, 73.2% are male, with an average age of 36.0 years.

03

Which brands do The Open Championship fans like most?

The Open Championship fans show strongest brand affinity for PGA Championship (16.23×), Masters Tournament (12.35×), and Alexander Zverev (5.51×) over the country average.

04

Where do The Open Championship fans live in Germany?

The Open Championship fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Open Championship fans also like?

Beyond The Open Championship itself, the audience over-indexes on Masters Tournament (12.35×), Alexander Zverev (5.51×), The Championships, Wimbledon (9.04×), and Deutsche Post (4.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in Germany

See The Open Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Open Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →