The Open Championship Audience in Germany
The Open Championship has an estimated audience of 34,393 people in Germany. 26.8% are female, 73.2% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Alexander Zverev, The Championships, Wimbledon, Deutsche Post, TaylorMade-Adidas.
The average The Open Championship fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Alexander Zverev, The Championships, Wimbledon, with strongest over-indexing on Borussia Dortmund (2.09× the country average). Demographically, the The Open Championship audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Golf
Demographics of The Open Championship fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 36.0 |
| Estimated audience size | 34,393 |
Audience persona
The typical The Open Championship fan in Germany is more male, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 299,346 | 1.19× |
| Bayern | 291,492 | 1.57× |
| Baden-Württemberg | 143,981 | 0.92× |
| Hessen | 124,127 | 1.41× |
| Niedersachsen | 113,584 | 1.01× |
| Schleswig-Holstein | 67,089 | 1.62× |
| Berlin | 61,018 | 1.18× |
| Rheinland-Pfalz | 54,258 | 0.94× |
| Hamburg | 44,620 | 1.71× |
| Brandenburg | 24,947 | 0.7× |
| Sachsen | 21,782 | 0.39× |
| Mecklenburg-Vorpommern | 16,736 | 0.76× |
| Sachsen-Anhalt | 12,644 | 0.42× |
| Thüringen | 11,730 | 0.4× |
| Bremen | 10,849 | 1.1× |
| Saarland | 9,523 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.09× | Sports |
| Alexander Zverev | 5.51× | Sports |
| The Championships, Wimbledon | 9.04× | Sports |
| Deutsche Post | 4.99× | Business & Career |
| TaylorMade-Adidas | 15.77× | Sports |
| Ryder Cup | 11.75× | Sports |
| PGA Tour | 6.12× | Sports |
| Rugby World Cup | 16.15× | Sports |
| Golf | 2.93× | Sports |
| Australian Open | 8.08× | Sports |
| Jannik Sinner | 4.63× | Sports |
| FC Bayern Munich | 1.9× | Sports |
| Squash (sport) | 11.99× | Sports |
| Outdoor recreation | 1.6× | Sports |
| FIFA World Cup | 2× | Sports |
| ImmoScout24 | 2.27× | Home & Garden |
| Harry Potter | 1.59× | Movies & TV |
| Rory McIlroy | 12.42× | Sports |
| Auto maintenance | 3.53× | Cars & Mobility |
| Rugby union | 5.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.43 |
| Urban Lifestyle | OPEN | 1.41 |
| Sports Activity | POWER | 1.38 |
| Career Orientation | POWER | 1.33 |
| Quality Awareness | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.6% |
| United Kingdom | 13.2% |
| Australia | 4.2% |
See The Open Championship audiences in other countries
More Golf audiences in Germany
- PGA Tour (2,744,867)
- DP World Tour (1,184,255)
- Australian Open (golf) (1,142,939)
- Ryder Cup (842,897)
- Tiger Woods (594,171)
Frequently asked questions
How many fans does The Open Championship have in Germany?
The Open Championship has an estimated audience of 34,393 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Open Championship fans?
26.8% of The Open Championship fans are female, 73.2% are male, with an average age of 36.0 years.
Which brands do The Open Championship fans like most?
The Open Championship fans show strongest brand affinity for Borussia Dortmund (2.09×), Alexander Zverev (5.51×), and The Championships, Wimbledon (9.04×) over the country average.
Where do The Open Championship fans live in Germany?
The Open Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,346), Bayern (reach 291,492), and Baden-Württemberg (reach 143,981). These three regions account for the largest share of the active audience.
What other brands do The Open Championship fans also like?
Beyond The Open Championship itself, the audience over-indexes on Alexander Zverev (5.51×), The Championships, Wimbledon (9.04×), Deutsche Post (4.99×), and TaylorMade-Adidas (15.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Open Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.