Rascasse Audience Intelligence

Rugby World Cup Audience in Germany

A data profile of the people who buy, follow and care about Rugby World Cup in Germany — modelled from more than twelve digital signal sources. Rugby World Cup has an estimated audience of 393,697 people in Germany.

#3among Rugby in Germany#189among Event in Germany#1123in Sports

The average Rugby World Cup fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Six Nations Championship, Rugby sevens, English Premiership (rugby union), with strongest over-indexing on Six Nations Championship (209.79× the country average).

Demographically, the Rugby World Cup audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rugby World Cup fan in Germany is more male, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Six Nations Championship.

Category: Sports · Type: Event · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rugby World Cup profile in Germany.

Audience size
394K
in Germany
Gender
32.9%♀
67.1% male
Age
33.2
average years
Country rank
#14185
Event in Germany
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rugby World Cup fans

32.9% are female, 67.1% are male, average age 33.2.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Rugby World Cup audience in Germany
MetricValue
Female32.9%
Male67.1%
Average age33.2
Estimated audience size393,697
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Rugby World Cup audience in Germany
Age bracketShare%
16-1935%
20-2922%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Rugby World Cup audience comes from Germany.

Worldwide audience distribution share by country for Rugby World Cup
CountryShare
United States18.5%
United Kingdom18.0%
France11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rugby World Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rugby World Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.58×
02Hamburg~10K1.44×
03Bayern~70K1.18×
04Hessen~40K1.18×
05Baden-Württemberg~60K1.07×
06Rheinland-Pfalz~20K1.04×
07Nordrhein-Westfalen~90K1.00×
08Bremen~3K0.99×
09Niedersachsen~40K0.95×
10Schleswig-Holstein~10K0.95×
11Brandenburg~10K0.91×
12Sachsen~20K0.86×
13Saarland~4K0.85×
14Thüringen~8K0.82×
15Mecklenburg-Vorpommern~6K0.81×
16Sachsen-Anhalt~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Rugby World Cup, Germany
0.77×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rugby World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rugby World Cup audience
#·InterestCategoryAffinity×
01English Premiership (rugby union)Sports248.05×
02World RugbySports221.68×
03Six Nations ChampionshipSports209.79×
04Rugby sevensSports159.28×
05Rugby SchoolBusiness & Career141.03×
06Wales national rugby union teamSports137.73×
07England RugbySports131.99×
08Irish Rugby Football UnionSports130.21×
09The Footy Show (rugby league)Sports116.78×
10SpringboksSports107.28×
11Faf de KlerkSports90.24×
12Ilona MaherSports80.76×
13BMW PGA ChampionshipSports58.95×
14rugbySports21.04×
15ONLINE ENGLISHBusiness & Career20.00×
16Bottled waterFood & Beverages20.00×
17Miami DolphinsSports20.00×
18Rugby unionSports15.61×
19KickersLiterature5.88×
20dB’sMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rugby World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rugby World Cup audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
Convenience OrientationPREMIUM2.02×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rugby World Cup audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
Pet OwnershipJOY0.87×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rugby World Cup have in Germany?

Rugby World Cup has an estimated audience of 393,697 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rugby World Cup fans?

32.9% of Rugby World Cup fans are female, 67.1% are male, with an average age of 33.2 years.

03

Which brands do Rugby World Cup fans like most?

Rugby World Cup fans show strongest brand affinity for Six Nations Championship (209.79×), Rugby sevens (159.28×), and English Premiership (rugby union) (248.05×) over the country average.

04

Where do Rugby World Cup fans live in Germany?

Rugby World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rugby World Cup fans also like?

Beyond Rugby World Cup itself, the audience over-indexes on Rugby sevens (159.28×), English Premiership (rugby union) (248.05×), The Footy Show (rugby league) (116.78×), and Ilona Maher (80.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rugby audiences in Germany

See Rugby World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rugby World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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