Rugby World Cup Audience in Germany
Rugby World Cup has an estimated audience of 388,972 people in Germany. 32.9% are female, 67.1% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Six Nations Championship, Rugby sevens, English Premiership (rugby union), The Footy Show (rugby league), rugby.
The average Rugby World Cup fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Six Nations Championship, Rugby sevens, English Premiership (rugby union), with strongest over-indexing on Six Nations Championship (209.79× the country average). Demographically, the Rugby World Cup audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Rugby
Demographics of Rugby World Cup fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 33.2 |
| Estimated audience size | 388,972 |
Audience persona
The typical Rugby World Cup fan in Germany is more male, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Six Nations Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,110 | 1.07× |
| Bayern | 76,907 | 1.22× |
| Baden-Württemberg | 57,606 | 1.07× |
| Niedersachsen | 37,988 | 1× |
| Hessen | 36,396 | 1.22× |
| Berlin | 28,820 | 1.64× |
| Rheinland-Pfalz | 21,597 | 1.1× |
| Sachsen | 16,529 | 0.86× |
| Schleswig-Holstein | 13,000 | 0.92× |
| Hamburg | 12,514 | 1.41× |
| Brandenburg | 10,335 | 0.85× |
| Sachsen-Anhalt | 7,072 | 0.69× |
| Thüringen | 6,254 | 0.62× |
| Mecklenburg-Vorpommern | 5,422 | 0.72× |
| Saarland | 3,408 | 0.71× |
| Bremen | 3,034 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Six Nations Championship | 209.79× | Sports |
| Rugby sevens | 159.28× | Sports |
| English Premiership (rugby union) | 248.05× | Sports |
| The Footy Show (rugby league) | 116.78× | Sports |
| rugby | 21.04× | Sports |
| England Rugby | 131.99× | Sports |
| World Rugby | 221.68× | Sports |
| Springboks | 107.28× | Sports |
| Rugby School | 141.03× | Business & Career |
| Ilona Maher | 80.76× | Sports |
| Rugby union | 15.61× | Sports |
| Irish Rugby Football Union | 130.21× | Sports |
| Wales national rugby union team | 137.73× | Sports |
| ONLINE ENGLISH | 20× | Business & Career |
| Bottled water | 20× | Food & Beverages |
| Kickers | 5.88× | Literature |
| Miami Dolphins | 20× | Sports |
| Faf de Klerk | 90.24× | Sports |
| BMW PGA Championship | 58.95× | Sports |
| Utrecht | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.38 |
| Convenience Orientation | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.29 |
| Sports Activity | POWER | 1.22 |
| Sustainability | BALANCE | 1.19 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 19.9% |
| France | 12.4% |
See Rugby World Cup audiences in other countries
More Rugby audiences in Germany
- National Rugby League (695,028)
- Scarlets (683,128)
- Tonya Harding (212,877)
- Six Nations Championship (193,613)
- Ilona Maher (98,662)
Frequently asked questions
How many fans does Rugby World Cup have in Germany?
Rugby World Cup has an estimated audience of 388,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rugby World Cup fans?
32.9% of Rugby World Cup fans are female, 67.1% are male, with an average age of 33.2 years.
Which brands do Rugby World Cup fans like most?
Rugby World Cup fans show strongest brand affinity for Six Nations Championship (209.79×), Rugby sevens (159.28×), and English Premiership (rugby union) (248.05×) over the country average.
Where do Rugby World Cup fans live in Germany?
Rugby World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,110), Bayern (reach 76,907), and Baden-Württemberg (reach 57,606). These three regions account for the largest share of the active audience.
What other brands do Rugby World Cup fans also like?
Beyond Rugby World Cup itself, the audience over-indexes on Rugby sevens (159.28×), English Premiership (rugby union) (248.05×), The Footy Show (rugby league) (116.78×), and rugby (21.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rugby World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.