Rascasse Audience Intelligence

Rugby union Audience in Germany

A data profile of the people who buy, follow and care about Rugby union in Germany — modelled from more than twelve digital signal sources. Rugby union has an estimated audience of 2,334,447 people in Germany.

#48among Sport in Germany#1689among Topic in Germany#232in Sports

The average Rugby union fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include rugby, SV Werder Bremen, Hurricanes (rugby union), with strongest over-indexing on rugby (13.9× the country average).

Demographically, the Rugby union audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rugby union fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for rugby.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rugby union profile in Germany.

Audience size
2.3M
in Germany
Gender
36.0%♀
64.0% male
Age
35.6
average years
Country rank
#2853
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rugby union fans

36.0% are female, 64.0% are male, average age 35.6.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Rugby union audience in Germany
MetricValue
Female36.0%
Male64.0%
Average age35.6
Estimated audience size2,334,447
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Rugby union audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3923%
40-4918%
50+12%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Rugby union audience comes from Germany.

Worldwide audience distribution share by country for Rugby union
CountryShare
United States18.9%
United Kingdom14.6%
France9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rugby union audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rugby union fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.49×
02Brandenburg~90K1.22×
03Hessen~200K1.10×
04Bremen~20K1.10×
05Hamburg~60K1.06×
06Saarland~30K1.02×
07Mecklenburg-Vorpommern~40K0.96×
08Nordrhein-Westfalen~500K0.95×
09Bayern~400K0.95×
10Niedersachsen~200K0.94×
11Rheinland-Pfalz~100K0.93×
12Thüringen~60K0.93×
13Baden-Württemberg~300K0.92×
14Sachsen-Anhalt~60K0.92×
15Schleswig-Holstein~70K0.89×
16Sachsen~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Rugby union, Germany
0.88×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rugby union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rugby union audience
#·InterestCategoryAffinity×
01Hurricanes (rugby union)Sports24.67×
02rugbySports13.90×
03Scotland national football teamSports13.39×
04National Rugby LeagueSports9.30×
05Vincent KompanySports5.64×
06RB LeipzigSports3.75×
07TelegramInternet & Social Media3.73×
08Dynamo DresdenSports3.55×
09Hannover 96Sports3.46×
10Harry KaneSports3.32×
11Borussia MönchengladbachSports3.01×
12SV Werder BremenSports2.84×
13TransfermarktSports2.73×
14VfB StuttgartSports2.59×
152. BundesligaSports2.45×
16Borussia DortmundSports2.00×
17BundesligaSports1.90×
18FIFA World CupSports1.60×
19SportsSports1.59×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rugby union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rugby union audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.16×
Risk AppetiteTHRILL1.11×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rugby union audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.61×
DIY MentalityTHRILL0.62×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rugby union have in Germany?

Rugby union has an estimated audience of 2,334,447 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rugby union fans?

36.0% of Rugby union fans are female, 64.0% are male, with an average age of 35.6 years.

03

Which brands do Rugby union fans like most?

Rugby union fans show strongest brand affinity for rugby (13.9×), SV Werder Bremen (2.84×), and Hurricanes (rugby union) (24.67×) over the country average.

04

Where do Rugby union fans live in Germany?

Rugby union fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rugby union fans also like?

Beyond Rugby union itself, the audience over-indexes on SV Werder Bremen (2.84×), Hurricanes (rugby union) (24.67×), Dynamo Dresden (3.55×), and Borussia Dortmund (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Rugby union audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rugby union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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