Rugby union Audience in Germany
Rugby union has an estimated audience of 2,334,447 people in Germany. 36.0% are female, 64.0% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: rugby, Borussia Dortmund, SV Werder Bremen, Hurricanes (rugby union), RB Leipzig.
The average Rugby union fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include rugby, Borussia Dortmund, SV Werder Bremen, with strongest over-indexing on rugby (13.9× the country average). Demographically, the Rugby union audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Rugby union fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 35.6 |
| Estimated audience size | 2,334,447 |
Audience persona
The typical Rugby union fan in Germany is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for rugby.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 506,077 | 0.99× |
| Bayern | 335,313 | 0.89× |
| Baden-Württemberg | 282,894 | 0.89× |
| Niedersachsen | 205,337 | 0.91× |
| Hessen | 203,313 | 1.14× |
| Berlin | 171,311 | 1.64× |
| Brandenburg | 107,214 | 1.48× |
| Rheinland-Pfalz | 96,836 | 0.83× |
| Sachsen | 72,224 | 0.63× |
| Hamburg | 62,372 | 1.18× |
| Schleswig-Holstein | 59,240 | 0.71× |
| Thüringen | 38,710 | 0.65× |
| Sachsen-Anhalt | 37,595 | 0.62× |
| Mecklenburg-Vorpommern | 35,608 | 0.8× |
| Saarland | 32,870 | 1.15× |
| Bremen | 29,775 | 1.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| rugby | 13.9× | Sports |
| Borussia Dortmund | 2× | Sports |
| SV Werder Bremen | 2.84× | Sports |
| Hurricanes (rugby union) | 24.67× | Sports |
| RB Leipzig | 3.75× | Sports |
| Dynamo Dresden | 3.55× | Sports |
| Scotland national football team | 13.39× | Sports |
| Business and industry | 1.51× | Business & Career |
| Sports | 1.59× | Sports |
| Transfermarkt | 2.73× | Sports |
| Bundesliga | 1.9× | Sports |
| 2. Bundesliga | 2.45× | Sports |
| VfB Stuttgart | 2.59× | Sports |
| Telegram | 3.73× | Internet & Social Media |
| Vincent Kompany | 5.64× | Sports |
| Eintracht Frankfurt | 2.12× | Sports |
| National Rugby League | 9.3× | Sports |
| UEFA Champions League | 1.75× | Sports |
| Hamburger SV | 2.69× | Sports |
| Hannover 96 | 3.46× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Spirituality | BALANCE | 1.17 |
| Sustainability | BALANCE | 1.06 |
| Early Adopter Mentality | POWER | 1.05 |
| Pet Ownership | JOY | 1.01 |
| Sports Activity | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 14.6% |
| France | 9.0% |
See Rugby union audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Rugby union have in Germany?
Rugby union has an estimated audience of 2,334,447 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rugby union fans?
36.0% of Rugby union fans are female, 64.0% are male, with an average age of 35.6 years.
Which brands do Rugby union fans like most?
Rugby union fans show strongest brand affinity for rugby (13.9×), Borussia Dortmund (2×), and SV Werder Bremen (2.84×) over the country average.
Where do Rugby union fans live in Germany?
Rugby union fans in Germany are most concentrated in Nordrhein-Westfalen (reach 506,077), Bayern (reach 335,313), and Baden-Württemberg (reach 282,894). These three regions account for the largest share of the active audience.
What other brands do Rugby union fans also like?
Beyond Rugby union itself, the audience over-indexes on Borussia Dortmund (2×), SV Werder Bremen (2.84×), Hurricanes (rugby union) (24.67×), and RB Leipzig (3.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rugby union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.