Rascasse Audience Intelligence

Rugby union Audience in India

A data profile of the people who buy, follow and care about Rugby union in India — modelled from more than twelve digital signal sources. Rugby union has an estimated audience of 3,734,086 people in India.

#24among Sport in India#1084among Topic in India#105in Sports

The average Rugby union fan in India is 28.3 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Rugby union profile in India.

Audience size
3.7M
in India
Gender
9.8%♀
90.2% male
Age
28.3
average years
Country rank
#1654
Topic in India
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rugby union fans

9.8% are female, 90.2% are male, average age 28.3.

Fig. 02

Gender split

9.8%
Female
90.2%
Male
Demographic split for Rugby union audience in India
MetricValue
Female9.8%
Male90.2%
Average age28.3
Estimated audience size3,734,086
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Rugby union audience in India
Age bracketShare%
16-1944%
20-2930%
30-3916%
40-496%
50+3%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Rugby union audience comes from India.

Worldwide audience distribution share by country for Rugby union
CountryShare
United States18.9%
United Kingdom14.6%
France9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rugby union audience in India is strongest.

Fig. 05

Top regions by affinity

Rugby union fans by region: top regions in India
#RegionReachAffinity×
01Sikkim~2K1.42×
02Arunachal Pradesh~3K1.21×
03Mizoram~3K1.18×
04Nagaland~3K1.17×
05Manipur~5K1.09×
06Goa~4K1.09×
07Meghalaya~4K1.08×
08Tripura~5K1.00×
09Himachal Pradesh~10K0.95×
10Chhattisgarh~20K0.93×
11Uttarakhand~20K0.93×
12Jammu and Kashmir~20K0.92×
13Jharkhand~30K0.91×
14Assam~30K0.90×
15Andhra Pradesh~40K0.86×
16Odisha~30K0.86×
17Punjab (region)~40K0.85×
18Haryana~40K0.82×
19Bihar~60K0.80×
20Madhya Pradesh~60K0.80×
21Rajasthan~70K0.79×
22Kerala~40K0.78×
23West Bengal~90K0.77×
24Gujarat~80K0.77×
25Telangana~40K0.76×
26Tamil Nadu~70K0.74×
27Karnataka~70K0.71×
28Maharashtra~100K0.66×
29Uttar Pradesh~100K0.66×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Rugby union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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