A data profile of the people who buy, follow and care about Yoga in India — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 9,368,247 people in India.
The average Yoga fan in India is 34.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Karnataka.
Top brand affinities include Neem Karoli Baba, Radha Krishna, Acharya, with strongest over-indexing on Neem Karoli Baba (1.62× the country average).
Demographically, the Yoga audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Yoga fan in India is more male, around 34.6 years old, with strong Mindfulness tendencies and a notable affinity for Neem Karoli Baba.
The key figures that characterise the Yoga profile in India.
30.0% are female, 70.0% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 34.6 |
| Estimated audience size | 9,368,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Yoga audience comes from India.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
Where the Yoga audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 2.51× | |
| 02 | Uttarakhand | ~80K | 1.83× | |
| 03 | Tripura | ~20K | 1.22× | |
| 04 | Chhattisgarh | ~70K | 1.21× | |
| 05 | Himachal Pradesh | ~40K | 1.19× | |
| 06 | Sikkim | ~5K | 1.18× | |
| 07 | Madhya Pradesh | ~200K | 1.16× | |
| 08 | Karnataka | ~300K | 1.09× | |
| 09 | Punjab (region) | ~100K | 1.04× | |
| 10 | Andhra Pradesh | ~100K | 1.02× | |
| 11 | Uttar Pradesh | ~500K | 1.01× | |
| 12 | Rajasthan | ~200K | 1.00× | |
| 13 | Haryana | ~100K | 0.99× | |
| 14 | Assam | ~90K | 0.99× | |
| 15 | Maharashtra | ~500K | 0.98× | |
| 16 | Telangana | ~100K | 0.92× | |
| 17 | Gujarat | ~200K | 0.90× | |
| 18 | Jharkhand | ~70K | 0.89× | |
| 19 | Tamil Nadu | ~200K | 0.88× | |
| 20 | Arunachal Pradesh | ~5K | 0.88× | |
| 21 | Kerala | ~100K | 0.86× | |
| 22 | West Bengal | ~200K | 0.85× | |
| 23 | Manipur | ~9K | 0.77× | |
| 24 | Meghalaya | ~7K | 0.75× | |
| 25 | Odisha | ~70K | 0.72× | |
| 26 | Nagaland | ~5K | 0.69× | |
| 27 | Bihar | ~100K | 0.66× | |
| 28 | Jammu and Kashmir | ~30K | 0.64× | |
| 29 | Mizoram | ~4K | 0.62× |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Surf Excel | Home & Garden | 2.03× | ||
| 02 | Mahavatar Babaji | Politics & Society | 1.88× | ||
| 03 | Ramanuja | Pets & Animals | 1.81× | ||
| 04 | Harivansh Rai Bachchan | Literature | 1.73× | ||
| 05 | Shiva Purana | Politics & Society | 1.71× | ||
| 06 | Amrita Singh | Movies & TV | 1.70× | ||
| 07 | L. K. Advani | Politics & Society | 1.70× | ||
| 08 | Baba Ramdev | Politics & Society | 1.64× | ||
| 09 | Neem Karoli Baba | Politics & Society | 1.62× | ||
| 10 | Acharya | Movies & TV | 1.62× | ||
| 11 | Arbaaz Khan (Indian actor) | Movies & TV | 1.62× | ||
| 12 | Mehndi Designs | Beauty & Wellness | 1.61× | ||
| 13 | Salasar Balaji | Travel & Leisure | 1.57× | ||
| 14 | Mohan Bhagwat | Politics & Society | 1.56× | ||
| 15 | Radha Krishna | Movies & TV | 1.55× | ||
| 16 | Haridwar | Travel & Leisure | 1.54× | ||
| 17 | Isha Foundation | Health | 1.53× | ||
| 18 | Ashram | Politics & Society | 1.52× | ||
| 19 | Religious music | Music & Radio | 1.51× | ||
| 20 | Kirron Kher | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.99× | |
| Community Orientation | OPEN | 0.93× | |
| Family Orientation | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Risk Appetite | THRILL | 0.65× | |
| Patriotism | CONSERVATISM | 0.67× |
Yoga has an estimated audience of 9,368,247 people in India, concentrated in Uttar Pradesh and Maharashtra.
30.0% of Yoga fans are female, 70.0% are male, with an average age of 34.6 years.
Yoga fans show strongest brand affinity for Neem Karoli Baba (1.62×), Radha Krishna (1.55×), and Acharya (1.62×) over the country average.
Yoga fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~500K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Yoga itself, the audience over-indexes on Radha Krishna (1.55×), Acharya (1.62×), Arbaaz Khan (Indian actor) (1.62×), and Amrita Singh (1.7×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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