A data profile of the people who buy, follow and care about Yoga in Canada — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 4,705,184 people in Canada.
The average Yoga fan in Canada is 42.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Hormone, Karma yoga, Parenting styles, with strongest over-indexing on Hormone (1.52× the country average).
Demographically, the Yoga audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Yoga fan in Canada is more female, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hormone.
The key figures that characterise the Yoga profile in Canada.
61.2% are female, 38.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.2 |
| Estimated audience size | 4,705,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Yoga audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
Where the Yoga audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.71× | |
| 02 | British Columbia | ~1M | 1.68× | |
| 03 | Ontario | ~2.5M | 1.30× | |
| 04 | Alberta | ~700K | 1.22× | |
| 05 | Nova Scotia | ~100K | 0.83× | |
| 06 | New Brunswick | ~90K | 0.80× | |
| 07 | Prince Edward Island | ~20K | 0.72× | |
| 08 | Saskatchewan | ~100K | 0.71× | |
| 09 | Manitoba | ~100K | 0.68× | |
| 10 | Newfoundland and Labrador | ~50K | 0.65× |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Figure 8 racing | Cars & Mobility | 2.04× | ||
| 02 | Guided meditation | Health | 2.02× | ||
| 03 | Karma yoga | Health | 1.85× | ||
| 04 | Plank (exercise) | Sports | 1.80× | ||
| 05 | 7 Jours | Music & Radio | 1.77× | ||
| 06 | Muscle tone | Health | 1.74× | ||
| 07 | Sévigny | Travel & Leisure | 1.70× | ||
| 08 | Divinatory, esoteric and occult tarot | Health | 1.65× | ||
| 09 | Sports bra | Fashion & Accessoires | 1.58× | ||
| 10 | Christmas ornament | Home & Garden | 1.58× | ||
| 11 | SkinCeuticals | Beauty & Wellness | 1.55× | ||
| 12 | Parenting styles | Kids & Family | 1.54× | ||
| 13 | Hormone | Health | 1.52× | ||
| 14 | Home accessories | Home & Garden | 1.52× | ||
| 15 | Trois fois par jour | Food & Beverages | 1.52× | ||
| 16 | Teacher education | Business & Career | 1.51× | ||
| 17 | Shoe insert | Health | 1.51× | ||
| 18 | Sanitary napkin | Beauty & Wellness | 1.51× | ||
| 19 | Benjamin Moore | Home & Garden | 1.50× | ||
| 20 | The Nutcracker | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.57× | |
| Career Orientation | POWER | 1.25× | |
| Individualism | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.78× | |
| Sports Activity | POWER | 0.79× |
Yoga has an estimated audience of 4,705,184 people in Canada, concentrated in Ontario and Quebec.
61.2% of Yoga fans are female, 38.8% are male, with an average age of 42.2 years.
Yoga fans show strongest brand affinity for Hormone (1.52×), Karma yoga (1.85×), and Parenting styles (1.54×) over the country average.
Yoga fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Yoga itself, the audience over-indexes on Karma yoga (1.85×), Parenting styles (1.54×), Teacher education (1.51×), and 7 Jours (1.77×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.