Yoga Audience in Canada
Yoga has an estimated audience of 4,705,184 people in Canada. 61.2% are female, 38.8% are male, average age 42.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Hormone, Karma yoga, Parenting styles, Teacher education, Benjamin Moore.
The average Yoga fan in Canada is 42.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Hormone, Karma yoga, Parenting styles, with strongest over-indexing on Hormone (1.52× the country average). Demographically, the Yoga audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Yoga fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.2 |
| Estimated audience size | 4,705,184 |
Audience persona
The typical Yoga fan in Canada is more female, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hormone.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,557,800 | 1.3× |
| Quebec | 1,923,889 | 1.71× |
| British Columbia | 1,179,312 | 1.68× |
| Alberta | 711,367 | 1.22× |
| Manitoba | 120,376 | 0.68× |
| Nova Scotia | 116,722 | 0.83× |
| Saskatchewan | 105,523 | 0.71× |
| New Brunswick | 86,589 | 0.8× |
| Newfoundland and Labrador | 46,846 | 0.65× |
| Prince Edward Island | 16,673 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hormone | 1.52× | Health |
| Karma yoga | 1.85× | Health |
| Parenting styles | 1.54× | Kids & Family |
| Teacher education | 1.51× | Business & Career |
| Benjamin Moore | 1.5× | Home & Garden |
| 7 Jours | 1.77× | Music & Radio |
| Sports bra | 1.58× | Fashion & Accessoires |
| Christmas ornament | 1.58× | Home & Garden |
| Figure 8 racing | 2.04× | Cars & Mobility |
| Home accessories | 1.52× | Home & Garden |
| SkinCeuticals | 1.55× | Beauty & Wellness |
| Divinatory, esoteric and occult tarot | 1.65× | Health |
| Guided meditation | 2.02× | Health |
| Muscle tone | 1.74× | Health |
| Plank (exercise) | 1.8× | Sports |
| The Nutcracker | 1.5× | Music & Radio |
| Shoe insert | 1.51× | Health |
| Trois fois par jour | 1.52× | Food & Beverages |
| Sanitary napkin | 1.51× | Beauty & Wellness |
| Sévigny | 1.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.57 |
| Career Orientation | POWER | 1.25 |
| Individualism | JOY | 1.14 |
| Urban Lifestyle | OPEN | 1.09 |
| Patriotism | CONSERVATISM | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
See Yoga audiences in other countries
More Sport audiences in Canada
- Soccer (9,592,921)
- Basketball (9,561,349)
- Golf (9,113,999)
- Ice hockey (9,053,436)
- Baseball (7,469,630)
Frequently asked questions
How many fans does Yoga have in Canada?
Yoga has an estimated audience of 4,705,184 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Yoga fans?
61.2% of Yoga fans are female, 38.8% are male, with an average age of 42.2 years.
Which brands do Yoga fans like most?
Yoga fans show strongest brand affinity for Hormone (1.52×), Karma yoga (1.85×), and Parenting styles (1.54×) over the country average.
Where do Yoga fans live in Canada?
Yoga fans in Canada are most concentrated in Ontario (reach 2,557,800), Quebec (reach 1,923,889), and British Columbia (reach 1,179,312). These three regions account for the largest share of the active audience.
What other brands do Yoga fans also like?
Beyond Yoga itself, the audience over-indexes on Karma yoga (1.85×), Parenting styles (1.54×), Teacher education (1.51×), and Benjamin Moore (1.5×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.