Yoga Audience in United Kingdom
Yoga has an estimated audience of 8,859,883 people in United Kingdom. 66.5% are female, 33.5% are male, average age 44.5. Top regions: England, Greater London, South East. Top brand affinities: Self care, Meditation, Ruby Wax, The White Company, Sweaty Betty.
The average Yoga fan in United Kingdom is 44.5 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Self care, Meditation, Ruby Wax, with strongest over-indexing on Self care (1.81× the country average). Demographically, the Yoga audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Yoga fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 44.5 |
| Estimated audience size | 8,859,883 |
Audience persona
The typical Yoga fan in United Kingdom is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Self care.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,644,912 | 1.12× |
| Greater London | 2,267,632 | 1.96× |
| South East | 1,302,257 | 1.09× |
| North West | 1,056,763 | 1.12× |
| Scotland | 850,406 | 1.07× |
| South West | 829,254 | 1.14× |
| East of England | 809,239 | 1× |
| East Midlands | 538,380 | 0.86× |
| Wales | 458,594 | 0.91× |
| Yorkshire and the Humber | 422,595 | 0.59× |
| Northern Ireland | 246,191 | 0.9× |
| North East | 226,170 | 0.66× |
| West Midlands | 218,091 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self care | 1.81× | Health |
| Meditation | 1.54× | Health |
| Ruby Wax | 1.99× | Movies & TV |
| The White Company | 1.69× | Literature |
| Sweaty Betty | 2.02× | Fashion & Accessoires |
| Birkenstock | 1.53× | Fashion & Accessoires |
| Diaper bag | 1.69× | Kids & Family |
| Ethical consumerism | 1.61× | Shopping |
| Oliver Bonas | 1.52× | Fashion & Accessoires |
| Hormone | 1.82× | Health |
| Hair iron | 1.56× | Beauty & Wellness |
| Collagen | 1.59× | Beauty & Wellness |
| COS | 1.52× | Shopping |
| Curly Hair | 1.53× | Beauty & Wellness |
| Parenting styles | 1.92× | Kids & Family |
| Natural bodybuilding | 1.65× | Sports |
| Hatha yoga | 1.77× | Health |
| Laura Ashley | 1.52× | Home & Garden |
| Hot yoga | 1.72× | Sports |
| Tory Burch | 1.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.18 |
| Luxury Orientation | PREMIUM | 1.17 |
| Mindfulness | BALANCE | 1.16 |
| Design Affinity | PREMIUM | 1.16 |
| Sports Activity | POWER | 1.13 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
See Yoga audiences in other countries
More Sport audiences in United Kingdom
- Soccer (23,329,010)
- Golf (16,764,949)
- Basketball (12,811,428)
- Rugby union (11,443,508)
- Swimming (11,230,283)
Frequently asked questions
How many fans does Yoga have in United Kingdom?
Yoga has an estimated audience of 8,859,883 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Yoga fans?
66.5% of Yoga fans are female, 33.5% are male, with an average age of 44.5 years.
Which brands do Yoga fans like most?
Yoga fans show strongest brand affinity for Self care (1.81×), Meditation (1.54×), and Ruby Wax (1.99×) over the country average.
Where do Yoga fans live in United Kingdom?
Yoga fans in United Kingdom are most concentrated in England (reach 6,644,912), Greater London (reach 2,267,632), and South East (reach 1,302,257). These three regions account for the largest share of the active audience.
What other brands do Yoga fans also like?
Beyond Yoga itself, the audience over-indexes on Meditation (1.54×), Ruby Wax (1.99×), The White Company (1.69×), and Sweaty Betty (2.02×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.