A data profile of the people who buy, follow and care about Yoga in United Kingdom — modelled from more than twelve digital signal sources. Yoga has an estimated audience of 8,859,883 people in United Kingdom.
The average Yoga fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Self care, Meditation, Ruby Wax, with strongest over-indexing on Self care (1.81× the country average).
Demographically, the Yoga audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Yoga fan in United Kingdom is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Self care.
The key figures that characterise the Yoga profile in United Kingdom.
66.5% are female, 33.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 44.5 |
| Estimated audience size | 8,859,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Yoga audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.2% |
| India | 4.6% |
Where the Yoga audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~2.5M | 1.96× | |
| 02 | South West | ~800K | 1.14× | |
| 03 | England | ~6.5M | 1.12× | |
| 04 | North West | ~1M | 1.11× | |
| 05 | South East | ~1.5M | 1.09× | |
| 06 | Scotland | ~800K | 1.06× | |
| 07 | East of England | ~800K | 1.00× | |
| 08 | Wales | ~500K | 0.91× | |
| 09 | Northern Ireland | ~200K | 0.91× | |
| 10 | East Midlands | ~500K | 0.87× | |
| 11 | North East | ~200K | 0.68× | |
| 12 | Yorkshire and the Humber | ~400K | 0.60× | |
| 13 | West Midlands | ~200K | 0.58× |
The strongest cross-interests of the Yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sweaty Betty | Fashion & Accessoires | 2.02× | ||
| 02 | Ruby Wax | Movies & TV | 1.99× | ||
| 03 | Parenting styles | Kids & Family | 1.92× | ||
| 04 | Hormone | Health | 1.82× | ||
| 05 | Self care | Health | 1.81× | ||
| 06 | Hatha yoga | Health | 1.77× | ||
| 07 | Hot yoga | Sports | 1.72× | ||
| 08 | The White Company | Literature | 1.69× | ||
| 09 | Diaper bag | Kids & Family | 1.69× | ||
| 10 | Natural bodybuilding | Sports | 1.65× | ||
| 11 | Tory Burch | Fashion & Accessoires | 1.62× | ||
| 12 | Ethical consumerism | Shopping | 1.61× | ||
| 13 | Collagen | Beauty & Wellness | 1.59× | ||
| 14 | Hair iron | Beauty & Wellness | 1.56× | ||
| 15 | Meditation | Health | 1.54× | ||
| 16 | Birkenstock | Fashion & Accessoires | 1.53× | ||
| 17 | Curly Hair | Beauty & Wellness | 1.53× | ||
| 18 | Oliver Bonas | Fashion & Accessoires | 1.52× | ||
| 19 | COS | Shopping | 1.52× | ||
| 20 | Laura Ashley | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.36× | |
| Design Affinity | PREMIUM | 1.21× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.82× |
Yoga has an estimated audience of 8,859,883 people in United Kingdom, concentrated in England and Greater London.
66.5% of Yoga fans are female, 33.5% are male, with an average age of 44.5 years.
Yoga fans show strongest brand affinity for Self care (1.81×), Meditation (1.54×), and Ruby Wax (1.99×) over the country average.
Yoga fans in United Kingdom are most concentrated in England (reach ~6.5M), Greater London (reach ~2.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Yoga itself, the audience over-indexes on Meditation (1.54×), Ruby Wax (1.99×), The White Company (1.69×), and Sweaty Betty (2.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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