A data profile of the people who buy, follow and care about Meditation in United Kingdom — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 9,215,022 people in United Kingdom.
The average Meditation fan in United Kingdom is 40.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Personal development, Health & wellness, Quality of life, with strongest over-indexing on Personal development (1.85× the country average).
Demographically, the Meditation audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Meditation fan in United Kingdom is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Personal development.
The key figures that characterise the Meditation profile in United Kingdom.
71.0% are female, 29.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 40.7 |
| Estimated audience size | 9,215,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Meditation audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
Where the Meditation audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~300K | 1.19× | |
| 02 | North West | ~1M | 1.14× | |
| 03 | Wales | ~600K | 1.14× | |
| 04 | Scotland | ~900K | 1.10× | |
| 05 | South West | ~800K | 1.02× | |
| 06 | East Midlands | ~700K | 1.01× | |
| 07 | South East | ~1M | 0.99× | |
| 08 | East of England | ~800K | 0.99× | |
| 09 | England | ~7M | 0.97× | |
| 10 | Greater London | ~1M | 0.95× | |
| 11 | North East | ~300K | 0.76× | |
| 12 | Yorkshire and the Humber | ~500K | 0.64× | |
| 13 | West Midlands | ~200K | 0.62× |
The strongest cross-interests of the Meditation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mindfulness | Health | 2.36× | ||
| 02 | Self-love | Health | 2.16× | ||
| 03 | Self-awareness | Health | 1.97× | ||
| 04 | Self-help | Health | 1.97× | ||
| 05 | Personal development | Business & Career | 1.85× | ||
| 06 | Spirituality | Health | 1.75× | ||
| 07 | Self-esteem | Health | 1.73× | ||
| 08 | Yoga | Sports | 1.65× | ||
| 09 | Vegetarian cuisine | Food & Beverages | 1.63× | ||
| 10 | Natural skin care | Beauty & Wellness | 1.62× | ||
| 11 | Health & wellness | Health | 1.61× | ||
| 12 | Art exhibition | Arts & Culture | 1.59× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.59× | ||
| 14 | Newcast | Business & Career | 1.58× | ||
| 15 | Men's Fitness | Sports | 1.58× | ||
| 16 | Mounjaro | Health | 1.55× | ||
| 17 | Healthy habits | Health | 1.55× | ||
| 18 | Quality of life | Health | 1.52× | ||
| 19 | Modern art | Arts & Culture | 1.51× | ||
| 20 | Climate | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.71× | |
| Design Affinity | PREMIUM | 1.39× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Quality Awareness | PREMIUM | 0.82× |
Meditation has an estimated audience of 9,215,022 people in United Kingdom, concentrated in England and South East.
71.0% of Meditation fans are female, 29.0% are male, with an average age of 40.7 years.
Meditation fans show strongest brand affinity for Personal development (1.85×), Health & wellness (1.61×), and Quality of life (1.52×) over the country average.
Meditation fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1M), and Greater London (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Meditation itself, the audience over-indexes on Health & wellness (1.61×), Quality of life (1.52×), Self-love (2.16×), and Mindfulness (2.36×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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