A data profile of the people who buy, follow and care about Men's Fitness in United Kingdom — modelled from more than twelve digital signal sources. Men's Fitness has an estimated audience of 8,060,506 people in United Kingdom.
The average Men's Fitness fan in United Kingdom is 40.8 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, South West.
Top brand affinities include Fitness and figure competition, Female bodybuilding, Gymshark, with strongest over-indexing on Fitness and figure competition (9.73× the country average).
Demographically, the Men's Fitness audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Men's Fitness fan in United Kingdom is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Fitness and figure competition.
The key figures that characterise the Men's Fitness profile in United Kingdom.
47.5% are female, 52.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 40.8 |
| Estimated audience size | 8,060,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Men's Fitness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 5.7% |
| United Kingdom | 5.5% |
Where the Men's Fitness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~700K | 1.08× | |
| 02 | West Midlands | ~400K | 1.07× | |
| 03 | South East | ~1M | 1.05× | |
| 04 | North East | ~300K | 1.04× | |
| 05 | Yorkshire and the Humber | ~600K | 0.99× | |
| 06 | East of England | ~700K | 0.96× | |
| 07 | East Midlands | ~500K | 0.95× | |
| 08 | North West | ~800K | 0.91× |
The strongest cross-interests of the Men's Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fitness and figure competition | Sports | 9.73× | ||
| 02 | Female bodybuilding | Sports | 8.77× | ||
| 03 | Natural foods | Food & Beverages | 4.32× | ||
| 04 | Gymshark | Sports | 3.95× | ||
| 05 | MyFitnessPal | Sports | 3.53× | ||
| 06 | Child development | Business & Career | 3.39× | ||
| 07 | High-intensity interval training | Sports | 3.05× | ||
| 08 | Livemusic | Music & Radio | 2.70× | ||
| 09 | Personal trainer | Sports | 2.53× | ||
| 10 | High-net-worth individual | Business & Career | 2.53× | ||
| 11 | Property finder | Home & Garden | 2.43× | ||
| 12 | CrossFit | Sports | 2.40× | ||
| 13 | Natural skin care | Beauty & Wellness | 2.23× | ||
| 14 | Self-love | Health | 2.20× | ||
| 15 | Drop shipping | Shopping | 2.04× | ||
| 16 | Local food | Food & Beverages | 2.03× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.83× | ||
| 18 | Batman | Movies & TV | 1.65× | ||
| 19 | Superman | Movies & TV | 1.55× | ||
| 20 | Dunelm | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.96× | |
| Indulgence | JOY | 1.63× | |
| Luxury Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.69× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Spirituality | BALANCE | 0.88× |
Men's Fitness has an estimated audience of 8,060,506 people in United Kingdom, concentrated in South East and North West.
47.5% of Men's Fitness fans are female, 52.5% are male, with an average age of 40.8 years.
Men's Fitness fans show strongest brand affinity for Fitness and figure competition (9.73×), Female bodybuilding (8.77×), and Gymshark (3.95×) over the country average.
Men's Fitness fans in United Kingdom are most concentrated in South East (reach ~1M), North West (reach ~800K), and South West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Men's Fitness itself, the audience over-indexes on Female bodybuilding (8.77×), Gymshark (3.95×), Do it yourself (DIY) (1.83×), and Natural foods (4.32×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Men's Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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