A data profile of the people who buy, follow and care about CrossFit in United Kingdom — modelled from more than twelve digital signal sources. CrossFit has an estimated audience of 5,215,201 people in United Kingdom.
The average CrossFit fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include FIFA World Cup, Weight training, Strength training, with strongest over-indexing on FIFA World Cup (1.65× the country average).
Demographically, the CrossFit audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical CrossFit fan in United Kingdom is more female, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the CrossFit profile in United Kingdom.
55.1% are female, 44.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.3 |
| Estimated audience size | 5,215,201 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide CrossFit audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 5.2% |
| United Kingdom | 4.9% |
Where the CrossFit audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.55× | |
| 02 | South West | ~600K | 1.34× | |
| 03 | North West | ~600K | 1.15× | |
| 04 | South East | ~800K | 1.08× | |
| 05 | Scotland | ~500K | 1.08× | |
| 06 | England | ~4M | 1.06× | |
| 07 | East of England | ~500K | 1.03× | |
| 08 | Northern Ireland | ~200K | 1.01× | |
| 09 | East Midlands | ~300K | 0.94× | |
| 10 | Wales | ~300K | 0.86× | |
| 11 | North East | ~100K | 0.73× | |
| 12 | Yorkshire and the Humber | ~300K | 0.65× | |
| 13 | West Midlands | ~100K | 0.55× |
The strongest cross-interests of the CrossFit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Middle-distance running | Sports | 4.09× | ||
| 02 | Crossfit Training | Sports | 4.02× | ||
| 03 | Bodybuilding | Sports | 2.79× | ||
| 04 | Weight training | Sports | 2.77× | ||
| 05 | Sportswear (fashion) | Fashion & Accessoires | 2.69× | ||
| 06 | New Balance | Fashion & Accessoires | 2.56× | ||
| 07 | Healthy habits | Health | 2.44× | ||
| 08 | Muscle & Fitness | Sports | 2.43× | ||
| 09 | Men's Fitness | Sports | 2.40× | ||
| 10 | Louis Vuitton | Fashion & Accessoires | 2.26× | ||
| 11 | Strength training | Sports | 2.24× | ||
| 12 | Business class | Travel & Leisure | 2.23× | ||
| 13 | Nike | Fashion & Accessoires | 1.86× | ||
| 14 | Undergarment | Fashion & Accessoires | 1.76× | ||
| 15 | Healthy diet | Health | 1.72× | ||
| 16 | FIFA World Cup | Sports | 1.65× | ||
| 17 | H&M | Shopping | 1.65× | ||
| 18 | Renovation | Home & Garden | 1.53× | ||
| 19 | Sportswear (activewear) | Fashion & Accessoires | 1.52× | ||
| 20 | UEFA Champions League | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.69× | |
| Sports Activity | POWER | 1.66× | |
| Early Adopter Mentality | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.77× | |
| Pet Ownership | JOY | 0.85× | |
| Spirituality | BALANCE | 0.86× |
CrossFit has an estimated audience of 5,215,201 people in United Kingdom, concentrated in England and Greater London.
55.1% of CrossFit fans are female, 44.9% are male, with an average age of 42.3 years.
CrossFit fans show strongest brand affinity for FIFA World Cup (1.65×), Weight training (2.77×), and Strength training (2.24×) over the country average.
CrossFit fans in United Kingdom are most concentrated in England (reach ~4M), Greater London (reach ~1M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond CrossFit itself, the audience over-indexes on Weight training (2.77×), Strength training (2.24×), Men's Fitness (2.4×), and H&M (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.