CrossFit Audience in Germany
CrossFit has an estimated audience of 3,524,061 people in Germany. 50.7% are female, 49.3% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, Healthy diet, Healthy habits, Drop shipping, Expensive Taste.
The average CrossFit fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, Healthy diet, Healthy habits, with strongest over-indexing on Hermès (2.14× the country average). Demographically, the CrossFit audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of CrossFit fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 35.6 |
| Estimated audience size | 3,524,061 |
Audience persona
The typical CrossFit fan in Germany is balanced, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 823,847 | 1.07× |
| Bayern | 754,222 | 1.33× |
| Baden-Württemberg | 621,847 | 1.29× |
| Hessen | 362,872 | 1.35× |
| Niedersachsen | 330,132 | 0.96× |
| Berlin | 271,784 | 1.72× |
| Rheinland-Pfalz | 189,021 | 1.07× |
| Schleswig-Holstein | 127,026 | 1× |
| Hamburg | 104,258 | 1.31× |
| Brandenburg | 80,432 | 0.74× |
| Sachsen | 76,802 | 0.44× |
| Thüringen | 60,379 | 0.67× |
| Sachsen-Anhalt | 54,090 | 0.59× |
| Mecklenburg-Vorpommern | 42,978 | 0.64× |
| Saarland | 34,769 | 0.8× |
| Bremen | 30,000 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 2.14× | Fashion & Accessoires |
| Healthy diet | 2.24× | Health |
| Healthy habits | 2.28× | Health |
| Drop shipping | 2.14× | Shopping |
| Expensive Taste | 3.24× | Business & Career |
| Strength training | 2.17× | Sports |
| Ring (jewellery) | 2.63× | Fashion & Accessoires |
| Undergarment | 1.9× | Fashion & Accessoires |
| Men's Fitness | 1.98× | Sports |
| Child care | 2.54× | Kids & Family |
| More Nutrition | 1.69× | Health |
| Weight training | 2.13× | Sports |
| Infant bodysuit | 2.71× | Kids & Family |
| Child development | 2.04× | Business & Career |
| Renovation | 1.72× | Home & Garden |
| Garden furniture | 2.38× | Home & Garden |
| Trousers | 1.76× | Fashion & Accessoires |
| Natural product | 2.44× | Food & Beverages |
| Foodie | 2.01× | Food & Beverages |
| Business class | 2.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.58 |
| Indulgence | JOY | 1.48 |
| Sustainability | BALANCE | 1.31 |
| Patriotism | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.23 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 5.2% |
| United Kingdom | 4.9% |
See CrossFit audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does CrossFit have in Germany?
CrossFit has an estimated audience of 3,524,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of CrossFit fans?
50.7% of CrossFit fans are female, 49.3% are male, with an average age of 35.6 years.
Which brands do CrossFit fans like most?
CrossFit fans show strongest brand affinity for Hermès (2.14×), Healthy diet (2.24×), and Healthy habits (2.28×) over the country average.
Where do CrossFit fans live in Germany?
CrossFit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 823,847), Bayern (reach 754,222), and Baden-Württemberg (reach 621,847). These three regions account for the largest share of the active audience.
What other brands do CrossFit fans also like?
Beyond CrossFit itself, the audience over-indexes on Healthy diet (2.24×), Healthy habits (2.28×), Drop shipping (2.14×), and Expensive Taste (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.