Rascasse Audience Intelligence

CrossFit Audience in Germany

A data profile of the people who buy, follow and care about CrossFit in Germany — modelled from more than twelve digital signal sources. CrossFit has an estimated audience of 3,524,061 people in Germany.

#32among Sport in Germany#1065among Topic in Germany#140in Sports

The average CrossFit fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hermès, Healthy diet, Healthy habits, with strongest over-indexing on Hermès (2.14× the country average).

Demographically, the CrossFit audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical CrossFit fan in Germany is balanced, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Hermès.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CrossFit profile in Germany.

Audience size
3.5M
in Germany
Gender
50.7%♀
49.3% male
Age
35.6
average years
Country rank
#1729
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of CrossFit fans

50.7% are female, 49.3% are male, average age 35.6.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for CrossFit audience in Germany
MetricValue
Female50.7%
Male49.3%
Average age35.6
Estimated audience size3,524,061
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the CrossFit audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

3.3%

of the worldwide CrossFit audience comes from Germany.

Worldwide audience distribution share by country for CrossFit
CountryShare
United States22.3%
Brazil5.2%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CrossFit audience in Germany is strongest.

Fig. 05

Top regions by affinity

CrossFit fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K2.56×
02Hessen~300K1.28×
03Bayern~700K1.24×
04Baden-Württemberg~600K1.22×
05Hamburg~100K1.22×
06Bremen~30K1.05×
07Rheinland-Pfalz~200K0.99×
08Nordrhein-Westfalen~800K0.98×
09Schleswig-Holstein~100K0.96×
10Niedersachsen~300K0.88×
11Saarland~40K0.83×
12Brandenburg~80K0.73×
13Thüringen~60K0.68×
14Mecklenburg-Vorpommern~40K0.66×
15Sachsen-Anhalt~60K0.61×
16Sachsen~90K0.54×
Fig. 06

Affinity by region

Affinity by region — CrossFit, Germany
0.54×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CrossFit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CrossFit audience
#·InterestCategoryAffinity×
01Expensive TasteBusiness & Career3.24×
02Infant bodysuitKids & Family2.71×
03Ring (jewellery)Fashion & Accessoires2.63×
04Child careKids & Family2.54×
05Business classTravel & Leisure2.49×
06Natural productFood & Beverages2.44×
07Garden furnitureHome & Garden2.38×
08Healthy habitsHealth2.28×
09Healthy dietHealth2.24×
10Strength trainingSports2.17×
11HermèsFashion & Accessoires2.14×
12Drop shippingShopping2.14×
13Weight trainingSports2.13×
14Child developmentBusiness & Career2.04×
15FoodieFood & Beverages2.01×
16Men's FitnessSports1.98×
17UndergarmentFashion & Accessoires1.90×
18TrousersFashion & Accessoires1.76×
19RenovationHome & Garden1.72×
20More NutritionHealth1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CrossFit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CrossFit audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.62×
Quality AwarenessPREMIUM1.58×
Price SensitivityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CrossFit audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.58×
SpiritualityBALANCE0.70×
IndividualismJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CrossFit have in Germany?

CrossFit has an estimated audience of 3,524,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of CrossFit fans?

50.7% of CrossFit fans are female, 49.3% are male, with an average age of 35.6 years.

03

Which brands do CrossFit fans like most?

CrossFit fans show strongest brand affinity for Hermès (2.14×), Healthy diet (2.24×), and Healthy habits (2.28×) over the country average.

04

Where do CrossFit fans live in Germany?

CrossFit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do CrossFit fans also like?

Beyond CrossFit itself, the audience over-indexes on Healthy diet (2.24×), Healthy habits (2.28×), Drop shipping (2.14×), and Expensive Taste (3.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See CrossFit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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