A data profile of the people who buy, follow and care about CrossFit in France — modelled from more than twelve digital signal sources. CrossFit has an estimated audience of 2,627,965 people in France.
The average CrossFit fan in France is 40.7 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Ready-to-wear, Natural skin care, Shirt, with strongest over-indexing on Ready-to-wear (3.42× the country average).
Demographically, the CrossFit audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical CrossFit fan in France is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Ready-to-wear.
The key figures that characterise the CrossFit profile in France.
48.9% are female, 51.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 40.7 |
| Estimated audience size | 2,627,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide CrossFit audience comes from France.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 5.2% |
| United Kingdom | 4.9% |
Where the CrossFit audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~300K | 1.31× | |
| 02 | Nouvelle-Aquitaine | ~300K | 1.24× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.22× | |
| 04 | Île-de-France | ~500K | 1.14× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 1.14× | |
| 06 | Brittany | ~100K | 0.97× | |
| 07 | Grand Est | ~200K | 0.92× | |
| 08 | Hauts-de-France | ~200K | 0.90× | |
| 09 | Pays de la Loire | ~100K | 0.90× | |
| 10 | Corsica | ~10K | 0.89× | |
| 11 | Bourgogne-Franche-Comté | ~90K | 0.85× | |
| 12 | Centre-Val de Loire | ~80K | 0.79× | |
| 13 | Normandy | ~100K | 0.77× |
The strongest cross-interests of the CrossFit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 4.14× | ||
| 02 | Business class | Travel & Leisure | 3.83× | ||
| 03 | Ring (jewellery) | Fashion & Accessoires | 3.72× | ||
| 04 | First class travel | Travel & Leisure | 3.65× | ||
| 05 | Necklace | Fashion & Accessoires | 3.56× | ||
| 06 | Wedding dress | Fashion & Accessoires | 3.43× | ||
| 07 | Ready-to-wear | Fashion & Accessoires | 3.42× | ||
| 08 | Healthy diet | Health | 3.21× | ||
| 09 | Shirt | Fashion & Accessoires | 3.13× | ||
| 10 | Rolex | Fashion & Accessoires | 3.04× | ||
| 11 | Bracelet | Fashion & Accessoires | 3.00× | ||
| 12 | Hermès | Fashion & Accessoires | 2.87× | ||
| 13 | American English | Business & Career | 2.78× | ||
| 14 | Strength training | Sports | 2.77× | ||
| 15 | Weight training | Sports | 2.46× | ||
| 16 | Men's clothing | Fashion & Accessoires | 2.06× | ||
| 17 | H&M | Shopping | 1.91× | ||
| 18 | Aldi | Shopping | 1.86× | ||
| 19 | IKEA | Home & Garden | 1.72× | ||
| 20 | Physical exercise | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.96× | |
| Luxury Orientation | PREMIUM | 1.81× | |
| Sports Activity | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.57× | |
| Tradition | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.61× |
CrossFit has an estimated audience of 2,627,965 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
48.9% of CrossFit fans are female, 51.1% are male, with an average age of 40.7 years.
CrossFit fans show strongest brand affinity for Ready-to-wear (3.42×), Natural skin care (4.14×), and Shirt (3.13×) over the country average.
CrossFit fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond CrossFit itself, the audience over-indexes on Natural skin care (4.14×), Shirt (3.13×), Healthy diet (3.21×), and Ring (jewellery) (3.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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