Swimming Audience in France
Swimming has an estimated audience of 7,574,059 people in France. 47.6% are female, 52.4% are male, average age 43.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Swimming pool, Human swimming, Road running, Florent Manaudou, IHF World Men's Handball Championship.
The average Swimming fan in France is 43.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Swimming pool, Human swimming, Road running, with strongest over-indexing on Swimming pool (1.57× the country average). Demographically, the Swimming audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Swimming fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 43.9 |
| Estimated audience size | 7,574,059 |
Audience persona
The typical Swimming fan in France is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Swimming pool.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,641,528 | 1.21× |
| Auvergne-Rhône-Alpes | 1,079,251 | 1.21× |
| Provence-Alpes-Côte d'Azur | 807,816 | 1.44× |
| Occitanie | 723,140 | 1.1× |
| Hauts-de-France | 711,603 | 1.07× |
| Grand Est | 650,702 | 1.06× |
| Nouvelle-Aquitaine | 637,263 | 0.96× |
| Bourgogne-Franche-Comté | 319,695 | 1.04× |
| Normandy | 295,290 | 0.8× |
| Pays de la Loire | 287,969 | 0.68× |
| Centre-Val de Loire | 274,177 | 0.96× |
| Brittany | 245,984 | 0.67× |
| Corsica | 29,877 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Swimming pool | 1.57× | Sports |
| Human swimming | 2.93× | Sports |
| Road running | 1.68× | Sports |
| Florent Manaudou | 2.82× | Sports |
| IHF World Men's Handball Championship | 2.32× | Sports |
| Laure Manaudou | 2.63× | Sports |
| Garden furniture | 1.6× | Home & Garden |
| Bicycle touring | 1.64× | Sports |
| Jogging | 1.84× | Sports |
| Shower | 1.56× | Beauty & Wellness |
| Frida Kahlo | 1.69× | Arts & Culture |
| Galatasaray S.K. | 3.43× | Sports |
| Middle East | 1.52× | Travel & Leisure |
| Garmin | 1.9× | Technology & Electronics |
| Stretching | 1.64× | Sports |
| Salomon | 1.6× | Fashion & Accessoires |
| strava | 2.03× | Sports |
| House painter and decorator | 2.03× | Home & Garden |
| General fitness training | 1.98× | Sports |
| Western riding | 2.28× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.11 |
| Mindfulness | BALANCE | 2.13 |
| Community Orientation | OPEN | 1.75 |
| Indulgence | JOY | 1.54 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
See Swimming audiences in other countries
More Sport audiences in France
- Soccer (18,059,398)
- Basketball (11,539,942)
- Golf (9,893,102)
- Rugby union (7,031,676)
- Yoga (6,395,640)
Frequently asked questions
How many fans does Swimming have in France?
Swimming has an estimated audience of 7,574,059 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Swimming fans?
47.6% of Swimming fans are female, 52.4% are male, with an average age of 43.9 years.
Which brands do Swimming fans like most?
Swimming fans show strongest brand affinity for Swimming pool (1.57×), Human swimming (2.93×), and Road running (1.68×) over the country average.
Where do Swimming fans live in France?
Swimming fans in France are most concentrated in Île-de-France (reach 1,641,528), Auvergne-Rhône-Alpes (reach 1,079,251), and Provence-Alpes-Côte d'Azur (reach 807,816). These three regions account for the largest share of the active audience.
What other brands do Swimming fans also like?
Beyond Swimming itself, the audience over-indexes on Human swimming (2.93×), Road running (1.68×), Florent Manaudou (2.82×), and IHF World Men's Handball Championship (2.32×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.