A data profile of the people who buy, follow and care about Swimming in France — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 7,574,059 people in France.
The average Swimming fan in France is 43.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Swimming pool, Human swimming, Road running, with strongest over-indexing on Swimming pool (1.57× the country average).
Demographically, the Swimming audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Sports Activity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Swimming fan in France is balanced, around 43.9 years old, with strong Sports Activity tendencies and a notable affinity for Swimming pool.
The key figures that characterise the Swimming profile in France.
47.6% are female, 52.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 43.9 |
| Estimated audience size | 7,574,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Swimming audience comes from France.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~800K | 1.40× | |
| 02 | Île-de-France | ~1.5M | 1.20× | |
| 03 | Auvergne-Rhône-Alpes | ~1M | 1.20× | |
| 04 | Occitanie | ~700K | 1.09× | |
| 05 | Hauts-de-France | ~700K | 1.06× | |
| 06 | Grand Est | ~600K | 1.05× | |
| 07 | Bourgogne-Franche-Comté | ~300K | 1.03× | |
| 08 | Centre-Val de Loire | ~300K | 0.97× | |
| 09 | Nouvelle-Aquitaine | ~600K | 0.96× | |
| 10 | Corsica | ~40K | 0.94× | |
| 11 | Normandy | ~300K | 0.85× | |
| 12 | Pays de la Loire | ~300K | 0.76× | |
| 13 | Brittany | ~300K | 0.75× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Galatasaray S.K. | Sports | 3.43× | ||
| 02 | Human swimming | Sports | 2.93× | ||
| 03 | Florent Manaudou | Sports | 2.82× | ||
| 04 | Laure Manaudou | Sports | 2.63× | ||
| 05 | IHF World Men's Handball Championship | Sports | 2.32× | ||
| 06 | strava | Sports | 2.03× | ||
| 07 | House painter and decorator | Home & Garden | 2.03× | ||
| 08 | Garmin | Technology & Electronics | 1.90× | ||
| 09 | Jogging | Sports | 1.84× | ||
| 10 | Pauline Ferrand-Prévot | Sports | 1.79× | ||
| 11 | Saucony | Sports | 1.72× | ||
| 12 | Frida Kahlo | Arts & Culture | 1.69× | ||
| 13 | Road running | Sports | 1.68× | ||
| 14 | Bicycle touring | Sports | 1.64× | ||
| 15 | Stretching | Sports | 1.64× | ||
| 16 | Garden furniture | Home & Garden | 1.60× | ||
| 17 | Salomon | Fashion & Accessoires | 1.60× | ||
| 18 | Swimming pool | Sports | 1.57× | ||
| 19 | Shower | Beauty & Wellness | 1.56× | ||
| 20 | Middle East | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.27× | |
| Design Affinity | PREMIUM | 1.16× | |
| Sustainability | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.90× | |
| Family Orientation | CONSERVATISM | 0.90× | |
| Tradition | CONSERVATISM | 0.91× |
Swimming has an estimated audience of 7,574,059 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
47.6% of Swimming fans are female, 52.4% are male, with an average age of 43.9 years.
Swimming fans show strongest brand affinity for Swimming pool (1.57×), Human swimming (2.93×), and Road running (1.68×) over the country average.
Swimming fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1M), and Provence-Alpes-Côte d'Azur (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Human swimming (2.93×), Road running (1.68×), IHF World Men's Handball Championship (2.32×), and Laure Manaudou (2.63×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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