A data profile of the people who buy, follow and care about CrossFit in India — modelled from more than twelve digital signal sources. CrossFit has an estimated audience of 4,814,754 people in India.
The average CrossFit fan in India is 32.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Tamil Nadu.
Top brand affinities include FIFA World Cup 2026, Fitness and wellness, Strength training, with strongest over-indexing on FIFA World Cup 2026 (1.5× the country average).
Demographically, the CrossFit audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical CrossFit fan in India is more male, around 32.3 years old, with strong Mindfulness tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the CrossFit profile in India.
23.4% are female, 76.6% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 32.3 |
| Estimated audience size | 4,814,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide CrossFit audience comes from India.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 5.2% |
| United Kingdom | 4.9% |
Where the CrossFit audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~300K | 2.27× | |
| 02 | Maharashtra | ~500K | 2.16× | |
| 03 | Tamil Nadu | ~200K | 1.53× | |
| 04 | Goa | ~8K | 1.53× | |
| 05 | Telangana | ~100K | 1.49× | |
| 06 | Kerala | ~100K | 1.45× | |
| 07 | Haryana | ~90K | 1.43× | |
| 08 | Manipur | ~7K | 1.24× | |
| 09 | Uttarakhand | ~30K | 1.15× | |
| 10 | Punjab (region) | ~70K | 1.14× | |
| 11 | Madhya Pradesh | ~90K | 0.98× | |
| 12 | Nagaland | ~3K | 0.97× | |
| 13 | Sikkim | ~2K | 0.97× | |
| 14 | Mizoram | ~3K | 0.95× | |
| 15 | Arunachal Pradesh | ~3K | 0.94× | |
| 16 | Assam | ~40K | 0.90× | |
| 17 | Meghalaya | ~5K | 0.90× | |
| 18 | Chhattisgarh | ~30K | 0.89× | |
| 19 | Gujarat | ~100K | 0.88× | |
| 20 | Tripura | ~6K | 0.85× | |
| 21 | Rajasthan | ~90K | 0.83× | |
| 22 | Himachal Pradesh | ~10K | 0.77× | |
| 23 | Andhra Pradesh | ~40K | 0.73× | |
| 24 | Odisha | ~40K | 0.71× | |
| 25 | Jharkhand | ~30K | 0.70× | |
| 26 | Jammu and Kashmir | ~20K | 0.69× | |
| 27 | West Bengal | ~100K | 0.68× | |
| 28 | Uttar Pradesh | ~200K | 0.65× | |
| 29 | Bihar | ~50K | 0.52× |
The strongest cross-interests of the CrossFit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strength training | Sports | 3.95× | ||
| 02 | Scorpions (band) | Music & Radio | 3.01× | ||
| 03 | Weather Report | Music & Radio | 2.80× | ||
| 04 | Weight training | Sports | 2.61× | ||
| 05 | Well-being | Health | 2.31× | ||
| 06 | Quality of life | Health | 2.02× | ||
| 07 | Health & wellness | Health | 2.01× | ||
| 08 | Employment | Business & Career | 1.79× | ||
| 09 | Medicine | Business & Career | 1.76× | ||
| 10 | Team sport | Sports | 1.75× | ||
| 11 | Personal care | Health | 1.74× | ||
| 12 | Physical fitness | Sports | 1.73× | ||
| 13 | FIFA World Cup | Sports | 1.72× | ||
| 14 | Psychology | Business & Career | 1.61× | ||
| 15 | Happiness | Health | 1.60× | ||
| 16 | Fitness and wellness | Sports | 1.57× | ||
| 17 | Sanskrit | Politics & Society | 1.53× | ||
| 18 | Shoes | Fashion & Accessoires | 1.51× | ||
| 19 | FIFA World Cup 2026 | Sports | 1.50× | ||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.71× | |
| Sports Activity | POWER | 1.64× | |
| Price Sensitivity | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.97× | |
| Spirituality | BALANCE | 0.99× | |
| Social Media Usage | JOY | 0.99× |
CrossFit has an estimated audience of 4,814,754 people in India, concentrated in Maharashtra and Karnataka.
23.4% of CrossFit fans are female, 76.6% are male, with an average age of 32.3 years.
CrossFit fans show strongest brand affinity for FIFA World Cup 2026 (1.5×), Fitness and wellness (1.57×), and Strength training (3.95×) over the country average.
CrossFit fans in India are most concentrated in Maharashtra (reach ~500K), Karnataka (reach ~300K), and Tamil Nadu (reach ~200K). These three regions account for the largest share of the active audience.
Beyond CrossFit itself, the audience over-indexes on Fitness and wellness (1.57×), Strength training (3.95×), FIFA World Cup (1.72×), and Weather Report (2.8×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for CrossFit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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