A data profile of the people who buy, follow and care about Strength training in India — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 6,564,059 people in India.
Strength training has an estimated audience of 6,564,059 people in India. 21.8% are female, 78.2% are male, average age 32.7. Top brand affinities: CrossFit, True Detective, Running, Volunteering, Young's.
Top brand affinities include CrossFit, True Detective, Running, with strongest over-indexing on CrossFit (3.95× the country average).
Demographically, the Strength training audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
The typical Strength training fan in India is more male, around 32.7 years old, with strong Sports Activity tendencies and a notable affinity for CrossFit.
The key figures that characterise the Strength training profile in India.
21.8% are female, 78.2% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 32.7 |
| Estimated audience size | 6,564,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide Strength training audience comes from India.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stretching | Sports | 4.06× | ||
| 02 | CrossFit | Sports | 3.95× | ||
| 03 | Aerobics | Sports | 2.54× | ||
| 04 | Personal trainer | Sports | 2.48× | ||
| 05 | Running | Sports | 2.14× | ||
| 06 | Self-esteem | Health | 2.12× | ||
| 07 | True Detective | Movies & TV | 1.77× | ||
| 08 | Mixed martial arts | Sports | 1.76× | ||
| 09 | Drop shipping | Shopping | 1.73× | ||
| 10 | Real property | Home & Garden | 1.70× | ||
| 11 | Leather | Fashion & Accessoires | 1.61× | ||
| 12 | BTS | Music & Radio | 1.60× | ||
| 13 | Coursera | Business & Career | 1.60× | ||
| 14 | Volunteering | Politics & Society | 1.59× | ||
| 15 | Bodybuilding | Sports | 1.59× | ||
| 16 | International education | Business & Career | 1.58× | ||
| 17 | Katrina Kaif | Movies & TV | 1.57× | ||
| 18 | Young's | Food & Beverages | 1.56× | ||
| 19 | Hindustan | Politics & Society | 1.55× | ||
| 20 | High-net-worth individual | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.60× | |
| Luxury Orientation | PREMIUM | 1.31× | |
| Extroversion | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.49× | |
| Social Media Usage | JOY | 0.58× | |
| Need for Security | CONSERVATISM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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