A data profile of the people who buy, follow and care about Strength training in Portugal — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 2,139,087 people in Portugal.
The average Strength training fan in Portugal is 43.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Fnac, Personal trainer, with strongest over-indexing on WhatsApp (1.52× the country average).
Demographically, the Strength training audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Strength training fan in Portugal is balanced, around 43.9 years old, with strong Sports Activity tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Strength training profile in Portugal.
52.7% are female, 47.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 43.9 |
| Estimated audience size | 2,139,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Strength training audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
Where the Strength training audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.10× | |
| 02 | Portalegre District | ~30K | 1.10× | |
| 03 | Guarda District | ~30K | 1.08× | |
| 04 | Beja District | ~40K | 1.06× | |
| 05 | Vila Real District | ~40K | 1.04× | |
| 06 | Évora District | ~40K | 1.04× | |
| 07 | Castelo Branco District | ~40K | 1.02× | |
| 08 | Viana do Castelo District | ~50K | 1.00× | |
| 09 | Azores | ~60K | 0.99× | |
| 10 | Viseu District | ~70K | 0.98× | |
| 11 | Madeira | ~60K | 0.98× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.93× | |
| 15 | Faro District | ~100K | 0.93× | |
| 16 | Braga District | ~200K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Lisbon District | ~600K | 0.84× | |
| 19 | Porto District | ~400K | 0.82× | |
| 20 | Santarém District | ~80K | 0.82× |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gymshark | Sports | 2.75× | ||
| 02 | Boxing | Sports | 2.45× | ||
| 03 | High-intensity interval training | Sports | 2.01× | ||
| 04 | Local news | News | 1.96× | ||
| 05 | Bodybuilding | Sports | 1.95× | ||
| 06 | CrossFit | Sports | 1.86× | ||
| 07 | Alpine skiing | Sports | 1.85× | ||
| 08 | Facial hair | Beauty & Wellness | 1.84× | ||
| 09 | Personal trainer | Sports | 1.82× | ||
| 10 | Web application | Technology & Electronics | 1.81× | ||
| 11 | Cholesterol | Food & Beverages | 1.71× | ||
| 12 | Sweepstakes | Games | 1.66× | ||
| 13 | S.C. Braga | Sports | 1.65× | ||
| 14 | Purchase discount | Shopping | 1.58× | ||
| 15 | Fnac | Shopping | 1.56× | ||
| 16 | Media Markt | Shopping | 1.56× | ||
| 17 | Tooth brushing | Health | 1.54× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Hair conditioner | Beauty & Wellness | 1.51× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.42× | |
| Mindfulness | BALANCE | 1.33× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Tradition | CONSERVATISM | 0.59× | |
| Creativity | OPEN | 0.77× |
Strength training has an estimated audience of 2,139,087 people in Portugal, concentrated in Lisbon District and Porto District.
52.7% of Strength training fans are female, 47.3% are male, with an average age of 43.9 years.
Strength training fans show strongest brand affinity for WhatsApp (1.52×), Fnac (1.56×), and Personal trainer (1.82×) over the country average.
Strength training fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Strength training itself, the audience over-indexes on Fnac (1.56×), Personal trainer (1.82×), CrossFit (1.86×), and Bodybuilding (1.95×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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