Rascasse Audience Intelligence

Sports audiences in Portugal

The strongest Sports audiences in Portugal, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in Portugal 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in Portugal, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Portugal — full ranking

  1. Sports7M
  2. Sports and outdoors6.6M
  3. A Bola6.2M
  4. Fitness and wellness5.8M
  5. Sporting Clube de Portugal5.8M
  6. Outdoor recreation5.8M
  7. Soccer5.7M
  8. Physical fitness5.2M
  9. F.C. Porto5.1M
  10. Physical exercise5M
  11. S.L. Benfica3.1M
  12. UEFA Champions League3M
  13. Basketball2.9M
  14. Training2.9M
  15. Cristiano Ronaldo2.9M
  16. Weight training2.6M
  17. Real Madrid C.F.2.6M
  18. Manchester United F.C.2.3M
  19. Swimming pool2.3M
  20. Team sport2.2M
  21. Swimming2.2M
  22. Golf2.2M
  23. Strength training2.1M
  24. Motorcycle sport1.9M
  25. Volleyball1.9M
  26. Portugal national football team1.8M
  27. FC Barcelona1.7M
  28. Sports club1.7M
  29. Premier League1.7M
  30. Formula One1.6M
  31. O Jogo1.6M
  32. Yoga1.6M
  33. MotoGP1.6M
  34. American football1.6M
  35. José Mourinho1.5M
  36. UEFA Europa League1.5M
  37. Miguel Oliveira1.5M
  38. Viktor Gyökeres1.5M
  39. Baseball1.4M
  40. Running1.4M
  41. Men's Fitness1.3M
  42. Outdoor enthusiast1.3M
  43. Fitness and figure competition1.3M
  44. Tennis1.3M
  45. Sports equipment1.3M
  46. Brazil national football team1.3M
  47. La Liga1.2M
  48. Gymnastics1.2M
  49. Bundesliga1.1M
  50. Juventus F.C.1.1M
Section 02

Other categories in Portugal