A data profile of the people who buy, follow and care about Soccer in Portugal — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 5,744,372 people in Portugal.
The average Soccer fan in Portugal is 44.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Soccer audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Creativity, Family Orientation.
The key figures that characterise the Soccer profile in Portugal.
47.8% are female, 52.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 44.8 |
| Estimated audience size | 5,744,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Soccer audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
Where the Soccer audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~900K | 1.48× | |
| 02 | Faro District | ~500K | 1.43× | |
| 03 | Lisbon District | ~2.5M | 1.42× | |
| 04 | Porto District | ~1.5M | 1.36× | |
| 05 | Santarém District | ~400K | 1.36× | |
| 06 | Braga District | ~600K | 1.10× | |
| 07 | Aveiro District | ~500K | 1.09× | |
| 08 | Madeira | ~200K | 1.08× | |
| 09 | Azores | ~200K | 1.08× | |
| 10 | Coimbra District | ~300K | 1.03× | |
| 11 | Viseu District | ~200K | 1.02× | |
| 12 | Leiria District | ~300K | 0.99× | |
| 13 | Viana do Castelo District | ~100K | 0.97× | |
| 14 | Vila Real District | ~100K | 0.94× | |
| 15 | Beja District | ~90K | 0.94× | |
| 16 | Bragança District | ~60K | 0.94× | |
| 17 | Guarda District | ~70K | 0.93× | |
| 18 | Portalegre District | ~60K | 0.93× | |
| 19 | Castelo Branco District | ~100K | 0.92× | |
| 20 | Évora District | ~90K | 0.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Pet Ownership | JOY | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Community Orientation | OPEN | 0.56× | |
| Indulgence | JOY | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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