A data profile of the people who buy, follow and care about Weight training in Portugal — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 2,623,006 people in Portugal.
The average Weight training fan in Portugal is 44.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bodybuilding, Running, Personal trainer, with strongest over-indexing on Bodybuilding (2× the country average).
Demographically, the Weight training audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Weight training fan in Portugal is more female, around 44.0 years old, with strong Sports Activity tendencies and a notable affinity for Bodybuilding.
The key figures that characterise the Weight training profile in Portugal.
55.4% are female, 44.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.0 |
| Estimated audience size | 2,623,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Weight training audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
Where the Weight training audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vila Real District | ~50K | 1.11× | |
| 02 | Évora District | ~50K | 1.11× | |
| 03 | Castelo Branco District | ~50K | 1.09× | |
| 04 | Viana do Castelo District | ~70K | 1.05× | |
| 05 | Azores | ~80K | 1.04× | |
| 06 | Viseu District | ~90K | 1.03× | |
| 07 | Madeira | ~80K | 1.01× | |
| 08 | Coimbra District | ~100K | 0.99× | |
| 09 | Leiria District | ~100K | 0.97× | |
| 10 | Aveiro District | ~200K | 0.96× | |
| 11 | Braga District | ~200K | 0.94× | |
| 12 | Faro District | ~200K | 0.94× | |
| 13 | Setúbal District | ~300K | 0.93× | |
| 14 | Porto District | ~500K | 0.90× | |
| 15 | Santarém District | ~100K | 0.90× | |
| 16 | Lisbon District | ~700K | 0.82× |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boxing | Sports | 2.05× | ||
| 02 | Gymshark | Sports | 2.03× | ||
| 03 | Bodybuilding | Sports | 2.00× | ||
| 04 | Sonic the Hedgehog (series) | Games | 1.91× | ||
| 05 | Energy bar | Food & Beverages | 1.82× | ||
| 06 | Nokia | Technology & Electronics | 1.78× | ||
| 07 | Personal trainer | Sports | 1.70× | ||
| 08 | CrossFit | Sports | 1.70× | ||
| 09 | Arnold Schwarzenegger | Movies & TV | 1.69× | ||
| 10 | Diet food | Food & Beverages | 1.61× | ||
| 11 | Garmin | Technology & Electronics | 1.60× | ||
| 12 | Triathlons | Sports | 1.59× | ||
| 13 | Marathons | Sports | 1.57× | ||
| 14 | Running | Sports | 1.55× | ||
| 15 | Aerobics | Sports | 1.54× | ||
| 16 | Web application | Technology & Electronics | 1.53× | ||
| 17 | Facial hair | Beauty & Wellness | 1.53× | ||
| 18 | Resident Evil | Games | 1.53× | ||
| 19 | Pilates | Sports | 1.52× | ||
| 20 | Apple Store | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.31× | |
| Mindfulness | BALANCE | 1.28× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Tradition | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.86× |
Weight training has an estimated audience of 2,623,006 people in Portugal, concentrated in Lisbon District and Porto District.
55.4% of Weight training fans are female, 44.6% are male, with an average age of 44.0 years.
Weight training fans show strongest brand affinity for Bodybuilding (2×), Running (1.55×), and Personal trainer (1.7×) over the country average.
Weight training fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Weight training itself, the audience over-indexes on Running (1.55×), Personal trainer (1.7×), CrossFit (1.7×), and Web application (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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