Weight training Audience in Canada
Weight training has an estimated audience of 5,278,143 people in Canada. 49.4% are female, 50.6% are male, average age 40.4. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Personal trainer, Aerobics, Gymshark, Drop shipping, LA Fitness.
The average Weight training fan in Canada is 40.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Personal trainer, Aerobics, Gymshark, with strongest over-indexing on Personal trainer (2.08× the country average). Demographically, the Weight training audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Weight training fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 40.4 |
| Estimated audience size | 5,278,143 |
Audience persona
The typical Weight training fan in Canada is balanced, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Personal trainer.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,285,232 | 1.49× |
| British Columbia | 1,153,719 | 1.46× |
| Quebec | 1,062,053 | 0.84× |
| Alberta | 754,489 | 1.16× |
| Manitoba | 195,062 | 0.99× |
| Saskatchewan | 158,616 | 0.95× |
| Nova Scotia | 148,995 | 0.95× |
| New Brunswick | 114,353 | 0.94× |
| Newfoundland and Labrador | 75,565 | 0.94× |
| Prince Edward Island | 25,981 | 1.0× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personal trainer | 2.08× | Sports |
| Aerobics | 2.38× | Sports |
| Gymshark | 1.99× | Sports |
| Drop shipping | 1.52× | Shopping |
| LA Fitness | 1.7× | Sports |
| Bodybuilding | 1.73× | Sports |
| Family car | 1.71× | Cars & Mobility |
| High-net-worth individual | 1.54× | Business & Career |
| Sugar substitute | 1.54× | Food & Beverages |
| MyFitnessPal | 1.65× | Sports |
| Pilates | 1.85× | Sports |
| Nike+ | 1.77× | Sports |
| Low-carbohydrate diet | 1.58× | Food & Beverages |
| Puma | 1.62× | Fashion & Accessoires |
| Air Jordan | 1.79× | Fashion & Accessoires |
| BB cream | 1.58× | Beauty & Wellness |
| Primark | 1.9× | Shopping |
| Crunch Fitness | 1.68× | Sports |
| Superfood | 1.55× | Food & Beverages |
| The Hills | 2.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.31 |
| Risk Appetite | THRILL | 1.25 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Indulgence | JOY | 1.21 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
See Weight training audiences in other countries
More Sports audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Weight training have in Canada?
Weight training has an estimated audience of 5,278,143 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Weight training fans?
49.4% of Weight training fans are female, 50.6% are male, with an average age of 40.4 years.
Which brands do Weight training fans like most?
Weight training fans show strongest brand affinity for Personal trainer (2.08×), Aerobics (2.38×), and Gymshark (1.99×) over the country average.
Where do Weight training fans live in Canada?
Weight training fans in Canada are most concentrated in Ontario (reach 3,285,232), British Columbia (reach 1,153,719), and Quebec (reach 1,062,053). These three regions account for the largest share of the active audience.
What other brands do Weight training fans also like?
Beyond Weight training itself, the audience over-indexes on Aerobics (2.38×), Gymshark (1.99×), Drop shipping (1.52×), and LA Fitness (1.7×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.