A data profile of the people who buy, follow and care about Weight training in Canada — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 5,278,143 people in Canada.
The average Weight training fan in Canada is 40.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Personal trainer, Aerobics, Gymshark, with strongest over-indexing on Personal trainer (2.08× the country average).
Demographically, the Weight training audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Weight training fan in Canada is balanced, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Personal trainer.
The key figures that characterise the Weight training profile in Canada.
49.4% are female, 50.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 40.4 |
| Estimated audience size | 5,278,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Weight training audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
Where the Weight training audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.49× | |
| 02 | British Columbia | ~1M | 1.46× | |
| 03 | Alberta | ~800K | 1.16× | |
| 04 | Prince Edward Island | ~30K | 1.00× | |
| 05 | Manitoba | ~200K | 0.99× | |
| 06 | Saskatchewan | ~200K | 0.95× | |
| 07 | Nova Scotia | ~100K | 0.95× | |
| 08 | New Brunswick | ~100K | 0.94× | |
| 09 | Newfoundland and Labrador | ~80K | 0.94× | |
| 10 | Quebec | ~1M | 0.84× |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 2.38× | ||
| 02 | Personal trainer | Sports | 2.08× | ||
| 03 | The Hills | Movies & TV | 2.03× | ||
| 04 | Gymshark | Sports | 1.99× | ||
| 05 | Primark | Shopping | 1.90× | ||
| 06 | Pilates | Sports | 1.85× | ||
| 07 | Air Jordan | Fashion & Accessoires | 1.79× | ||
| 08 | Bodybuilding | Sports | 1.73× | ||
| 09 | Family car | Cars & Mobility | 1.71× | ||
| 10 | LA Fitness | Sports | 1.70× | ||
| 11 | Crunch Fitness | Sports | 1.68× | ||
| 12 | MyFitnessPal | Sports | 1.65× | ||
| 13 | Puma | Fashion & Accessoires | 1.62× | ||
| 14 | Low-carbohydrate diet | Food & Beverages | 1.58× | ||
| 15 | BB cream | Beauty & Wellness | 1.58× | ||
| 16 | Kickboxing | Sports | 1.56× | ||
| 17 | Superfood | Food & Beverages | 1.55× | ||
| 18 | High-net-worth individual | Business & Career | 1.54× | ||
| 19 | Sugar substitute | Food & Beverages | 1.54× | ||
| 20 | Drop shipping | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.31× | |
| Risk Appetite | THRILL | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.85× | |
| Convenience Orientation | PREMIUM | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× |
Weight training has an estimated audience of 5,278,143 people in Canada, concentrated in Ontario and British Columbia.
49.4% of Weight training fans are female, 50.6% are male, with an average age of 40.4 years.
Weight training fans show strongest brand affinity for Personal trainer (2.08×), Aerobics (2.38×), and Gymshark (1.99×) over the country average.
Weight training fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Quebec (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Weight training itself, the audience over-indexes on Aerobics (2.38×), Gymshark (1.99×), Drop shipping (1.52×), and LA Fitness (1.7×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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