A data profile of the people who buy, follow and care about Weight training in Italy — modelled from more than twelve digital signal sources. Weight training has an estimated audience of 9,529,441 people in Italy.
Weight training has an estimated audience of 9,529,441 people in Italy. 50.9% are female, 49.1% are male, average age 42.3. Top brand affinities: Deal of the day, TikTok, Volunteering, Gymnastics, Wine tasting.
Top brand affinities include Deal of the day, TikTok, Volunteering, with strongest over-indexing on Deal of the day (2.35× the country average).
Demographically, the Weight training audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Weight training fan in Italy is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Weight training profile in Italy.
50.9% are female, 49.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 42.3 |
| Estimated audience size | 9,529,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Weight training audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 6.1% |
| Japan | 4.7% |
The strongest cross-interests of the Weight training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pandora | Fashion & Accessoires | 2.74× | ||
| 02 | Home Delivery | Food & Beverages | 2.67× | ||
| 03 | Deal of the day | Shopping | 2.35× | ||
| 04 | CrossFit | Sports | 2.33× | ||
| 05 | Red wine | Food & Beverages | 2.24× | ||
| 06 | Expensive Taste | Business & Career | 2.24× | ||
| 07 | Luxury yacht | Travel & Leisure | 2.08× | ||
| 08 | White wine | Food & Beverages | 2.04× | ||
| 09 | Gymnastics | Sports | 2.00× | ||
| 10 | Sneaker collecting | Fashion & Accessoires | 1.98× | ||
| 11 | Wine tasting | Food & Beverages | 1.86× | ||
| 12 | Personal trainer | Sports | 1.81× | ||
| 13 | Zara | Shopping | 1.81× | ||
| 14 | Volunteering | Politics & Society | 1.75× | ||
| 15 | Gourmet Foods | Food & Beverages | 1.62× | ||
| 16 | TikTok | Internet & Social Media | 1.60× | ||
| 17 | Wikipedia | Internet & Social Media | 1.60× | ||
| 18 | Self-esteem | Health | 1.60× | ||
| 19 | Meditation | Health | 1.54× | ||
| 20 | Self-awareness | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.54× | |
| Risk Appetite | THRILL | 1.36× | |
| Sports Activity | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Tradition | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Weight training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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