A data profile of the people who buy, follow and care about Pandora in Italy — modelled from more than twelve digital signal sources. Pandora has an estimated audience of 3,513,687 people in Italy.
The average Pandora fan in Italy is 40.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Deal of the day, Fashion show, Pinterest, with strongest over-indexing on Deal of the day (3.81× the country average).
Demographically, the Pandora audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pandora fan in Italy is more female, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Pandora profile in Italy.
74.0% are female, 26.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 40.6 |
| Estimated audience size | 3,513,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Pandora audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.9% |
| Italy | 6.5% |
| United Kingdom | 6.4% |
Where the Pandora audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~400K | 1.49× | |
| 02 | Lazio | ~500K | 1.28× | |
| 03 | Puglia | ~300K | 1.27× | |
| 04 | Lombardy | ~800K | 1.24× | |
| 05 | Campania | ~500K | 1.23× | |
| 06 | Calabria | ~100K | 1.18× | |
| 07 | Veneto | ~300K | 1.09× | |
| 08 | Tuscany | ~200K | 1.07× | |
| 09 | Piedmont | ~300K | 0.99× | |
| 10 | Basilicata | ~30K | 0.99× | |
| 11 | Sardinia | ~100K | 0.98× | |
| 12 | Abruzzo | ~70K | 0.93× | |
| 13 | Molise | ~10K | 0.91× | |
| 14 | Emilia-Romagna | ~300K | 0.89× | |
| 15 | Friuli-Venezia Giulia | ~60K | 0.87× | |
| 16 | Trentino-Alto Adige/Südtirol | ~60K | 0.86× | |
| 17 | Umbria | ~50K | 0.80× | |
| 18 | Liguria | ~80K | 0.79× | |
| 19 | Marche | ~70K | 0.78× | |
| 20 | Aosta Valley | ~3K | 0.38× |
The strongest cross-interests of the Pandora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | One-piece swimsuit | Fashion & Accessoires | 5.14× | ||
| 02 | Stradivarius | Shopping | 4.36× | ||
| 03 | Uniqlo | Shopping | 4.32× | ||
| 04 | Mango | Shopping | 4.25× | ||
| 05 | Party dress | Fashion & Accessoires | 3.94× | ||
| 06 | Fashion show | Fashion & Accessoires | 3.83× | ||
| 07 | Deal of the day | Shopping | 3.81× | ||
| 08 | Hoodie | Fashion & Accessoires | 3.76× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 3.60× | ||
| 10 | Lingerie | Fashion & Accessoires | 3.52× | ||
| 11 | Bikini | Fashion & Accessoires | 3.43× | ||
| 12 | Swimsuit | Fashion & Accessoires | 3.37× | ||
| 13 | Earring | Fashion & Accessoires | 3.36× | ||
| 14 | Bracelet | Fashion & Accessoires | 3.33× | ||
| 15 | Charity and causes | Business & Career | 3.10× | ||
| 16 | Skirt | Fashion & Accessoires | 2.94× | ||
| 17 | Internet & Social Media | 2.76× | |||
| 18 | Weddings | Kids & Family | 2.75× | ||
| 19 | Celebrity | Movies & TV | 2.74× | ||
| 20 | Haute couture | Fashion & Accessoires | 2.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.33× | |
| Quality Awareness | PREMIUM | 2.04× | |
| Early Adopter Mentality | POWER | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Need for Security | CONSERVATISM | 0.50× | |
| Tradition | CONSERVATISM | 0.74× |
Pandora's target market in Italy covers an estimated 3,513,687 people, concentrated in Lombardy and Lazio.
74.0% of the Pandora audience are female, 26.0% are male, with an average age of 40.6 years.
Pandora fans show strongest brand affinity for Deal of the day (3.81×), Fashion show (3.83×), and Pinterest (2.76×) over the country average.
Pandora fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pandora itself, the audience over-indexes on Fashion show (3.83×), Pinterest (2.76×), Lingerie (3.52×), and Stradivarius (4.36×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pandora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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