Swarovski Audience in United States

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Swarovski has an estimated audience of 8,133,152 people in United States. 70.7% are female, 29.3% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Coach, Men's clothing, Mobile phones, Women's clothing, Food and drink.

The average Swarovski fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Coach, Men's clothing, Mobile phones, with strongest over-indexing on Coach (14.44× the country average). Demographically, the Swarovski audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Swarovski fans

Demographic split for Swarovski audience in United States
MetricValue
Female70.7%
Male29.3%
Average age38.0
Estimated audience size8,133,152

Audience persona

The typical Swarovski fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Coach.

Top regions in United States

Top regions ranked by reach for Swarovski in United States
RegionReachAffinity
California1,682,4021.88×
Texas1,332,5361.91×
New York1,067,6432.35×
Florida897,3771.63×
New Jersey492,9092.38×
Illinois448,8811.66×
Pennsylvania287,3571.05×
Georgia286,9691.15×
Virginia257,9861.3×
North Carolina247,2671.01×
Massachusetts244,0921.52×
Michigan230,3761.08×
Ohio207,6680.83×
Arizona205,4791.24×
Washington195,4021.2×
Maryland172,2131.23×
Colorado130,1261.02×
Tennessee128,0290.78×
Connecticut118,8791.46×
Nevada112,9421.44×
Indiana111,7010.75×
Minnesota90,4100.78×
Wisconsin87,5750.72×
South Carolina86,7620.71×
Missouri85,6280.65×
Oregon80,4880.86×
Alabama73,6030.65×
Oklahoma70,1520.78×
Louisiana66,8760.64×
Kentucky61,0960.6×
Utah57,2090.79×
Kansas44,0270.69×
Arkansas43,6300.65×
Rhode Island38,2151.48×
Iowa36,5120.54×
New Mexico35,7660.88×
Mississippi33,4930.5×
Hawaii33,1880.95×
New Hampshire29,3430.92×
Nebraska25,7870.63×
Idaho25,7360.63×
Delaware24,9841.11×
Washington, District of Columbia24,5221×
Maine23,9320.82×
West Virginia18,1350.48×
Montana14,8230.66×
Alaska13,4320.77×
North Dakota9,9700.6×
South Dakota9,4720.5×
Wyoming8,3910.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swarovski audience
BrandAffinityCategory
Coach14.44×Fashion & Accessoires
Men's clothing3.2×Fashion & Accessoires
Mobile phones2.19×Technology & Electronics
Women's clothing2.62×Fashion & Accessoires
Food and drink1.61×Food & Beverages
Mobile app2.07×Technology & Electronics
Jewelry1.99×Fashion & Accessoires
Nordstrom rack3.02×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.76×Internet & Social Media
Child1.88×Kids & Family
Movies1.51×Movies & TV
Food1.5×Food & Beverages
Luxury goods2.05×Fashion & Accessoires
Pretty Nails8.73×Beauty & Wellness
T.J.Maxx2.96×Shopping
Woman1.86×Kids & Family
Beauty1.51×Beauty & Wellness
Beverages1.59×Food & Beverages
Macy's2.01×Shopping
Unique Gifts4.81×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swarovski audience
TraitClusterScore
Design AffinityPREMIUM1.76
Luxury OrientationPREMIUM1.57
SustainabilityBALANCE1.36
CreativityOPEN1.35
IndulgenceJOY1.35
Pet OwnershipJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Swarovski
CountryShare
United States11.3%
Japan9.2%
Italy7.2%

See Swarovski audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Swarovski have in United States?

Swarovski has an estimated audience of 8,133,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Swarovski fans?

70.7% of Swarovski fans are female, 29.3% are male, with an average age of 38.0 years.

Which brands do Swarovski fans like most?

Swarovski fans show strongest brand affinity for Coach (14.44×), Men's clothing (3.2×), and Mobile phones (2.19×) over the country average.

Where do Swarovski fans live in United States?

Swarovski fans in United States are most concentrated in California (reach 1,682,402), Texas (reach 1,332,536), and New York (reach 1,067,643). These three regions account for the largest share of the active audience.

What other brands do Swarovski fans also like?

Beyond Swarovski itself, the audience over-indexes on Men's clothing (3.2×), Mobile phones (2.19×), Women's clothing (2.62×), and Food and drink (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swarovski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.