A data profile of the people who buy, follow and care about Swarovski in United Kingdom — modelled from more than twelve digital signal sources. Swarovski has an estimated audience of 3,647,973 people in United Kingdom.
The average Swarovski fan in United Kingdom is 41.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Matalan, Debenhams, Harrods, with strongest over-indexing on Matalan (2.98× the country average).
Demographically, the Swarovski audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Swarovski fan in United Kingdom is more female, around 41.8 years old, with strong Creativity tendencies and a notable affinity for Matalan.
The key figures that characterise the Swarovski profile in United Kingdom.
73.5% are female, 26.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 41.8 |
| Estimated audience size | 3,647,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Swarovski audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.0% |
| Japan | 8.7% |
| Italy | 6.9% |
Where the Swarovski audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~600K | 1.38× | |
| 02 | Scotland | ~400K | 1.35× | |
| 03 | North West | ~500K | 1.27× | |
| 04 | England | ~2.5M | 1.14× | |
| 05 | South East | ~500K | 1.11× | |
| 06 | East of England | ~400K | 1.10× | |
| 07 | North East | ~100K | 0.97× | |
| 08 | East Midlands | ~200K | 0.93× | |
| 09 | Wales | ~200K | 0.91× | |
| 10 | Yorkshire and the Humber | ~200K | 0.77× | |
| 11 | West Midlands | ~100K | 0.76× | |
| 12 | South West | ~200K | 0.70× | |
| 13 | Northern Ireland | ~70K | 0.61× |
The strongest cross-interests of the Swarovski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | J. D. Williams | Shopping | 3.60× | ||
| 02 | Harvey Nichols | Shopping | 3.28× | ||
| 03 | Debenhams | Fashion & Accessoires | 3.17× | ||
| 04 | Matalan | Shopping | 2.98× | ||
| 05 | Gown | Fashion & Accessoires | 2.94× | ||
| 06 | Harrods | Shopping | 2.79× | ||
| 07 | TK Maxx | Shopping | 2.78× | ||
| 08 | New Look | Fashion & Accessoires | 2.61× | ||
| 09 | Children's clothing | Fashion & Accessoires | 2.58× | ||
| 10 | Superdrug | Shopping | 2.53× | ||
| 11 | Skirt | Fashion & Accessoires | 2.40× | ||
| 12 | Dunelm | Home & Garden | 2.34× | ||
| 13 | Skin care | Beauty & Wellness | 2.24× | ||
| 14 | Personal care | Health | 2.18× | ||
| 15 | Home Bargains | Shopping | 2.00× | ||
| 16 | H&M | Shopping | 1.98× | ||
| 17 | Very (online retailer) | Website / Newspaper / Magazine | 1.95× | ||
| 18 | Argos (retailer) | Shopping | 1.88× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.81× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.59× | |
| Price Sensitivity | PREMIUM | 1.58× | |
| Tradition | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Risk Appetite | THRILL | 0.63× | |
| Need for Security | CONSERVATISM | 0.73× |
Swarovski's target market in United Kingdom covers an estimated 3,647,973 people, concentrated in England and Greater London.
73.5% of the Swarovski audience are female, 26.5% are male, with an average age of 41.8 years.
Swarovski fans show strongest brand affinity for Matalan (2.98×), Debenhams (3.17×), and Harrods (2.79×) over the country average.
Swarovski fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Swarovski itself, the audience over-indexes on Debenhams (3.17×), Harrods (2.79×), Superdrug (2.53×), and TK Maxx (2.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Swarovski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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