Rascasse Audience Intelligence

Tiffany & Co. Target Market in United Kingdom

A data profile of the people who buy, follow and care about Tiffany & Co. in United Kingdom — modelled from more than twelve digital signal sources. Tiffany & Co. has an estimated audience of 3,009,011 people in United Kingdom.

The average Tiffany & Co. fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.

The audience is concentrated in England, Greater London, South East.

Top brand affinities include Natural skin care, Sephora, Newcast, with strongest over-indexing on Natural skin care (4.29× the country average).

Demographically, the Tiffany & Co. audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Tiffany & Co. fan in United Kingdom is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Natural skin care.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tiffany & Co. profile in United Kingdom.

Audience size
3M
in United Kingdom
Gender
68.6%
31.4% male
Age
41.3
average years
Country rank
#2482
Brand in United Kingdom
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tiffany & Co.

68.6% are female, 31.4% are male, average age 41.3.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Tiffany & Co. audience in United Kingdom
MetricValue
Female68.6%
Male31.4%
Average age41.3
Estimated audience size3,009,011
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Tiffany & Co. audience in United Kingdom
Age bracketShare%
16-1911%
20-2923%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Tiffany & Co. audience comes from United Kingdom.

Worldwide audience distribution share by country for Tiffany & Co.
CountryShare
United States16.9%
Japan16.7%
China11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tiffany & Co. audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Tiffany & Co. customers by region in United Kingdom
#RegionReachAffinity×
01England~2M2.17×
02Greater London~400K1.24×
03North West~300K1.20×
04East of England~300K1.15×
05South East~400K1.10×
06East Midlands~200K1.08×
07South West~200K1.01×
08North East~90K0.85×
09Yorkshire and the Humber~100K0.70×
10West Midlands~80K0.69×
11Scotland~200K0.68×
12Wales~100K0.67×
13Northern Ireland~40K0.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tiffany & Co. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tiffany & Co. audience
#·InterestCategoryAffinity×
01SephoraShopping4.69×
02Natural skin careBeauty & Wellness4.29×
03Marriage proposalKids & Family4.00×
04The White CompanyLiterature3.67×
05Handmade jewelryFashion & Accessoires3.63×
06Ring (jewellery)Fashion & Accessoires3.43×
07Fashion showFashion & Accessoires3.38×
08Charlotte TilburyBeauty & Wellness3.32×
09Anti-aging creamBeauty & Wellness3.28×
10NewcastBusiness & Career3.25×
11Home Interior DesignHome & Garden2.94×
12ZaraShopping2.82×
13HarrodsShopping2.71×
14Skin careBeauty & Wellness2.36×
15PrimarkShopping2.27×
16H&MShopping2.12×
17Men's clothingFashion & Accessoires1.97×
18John Lewis (department store)Shopping1.91×
19FragrancesBeauty & Wellness1.89×
20Fashion designBusiness & Career1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tiffany & Co. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tiffany & Co. audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.42×
Luxury OrientationPREMIUM2.00×
CreativityOPEN1.63×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tiffany & Co. audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Need for SecurityCONSERVATISM0.56×
Family OrientationCONSERVATISM0.82×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Tiffany & Co.'s target market in United Kingdom?

Tiffany & Co.'s target market in United Kingdom covers an estimated 3,009,011 people, concentrated in England and Greater London.

02

What is the gender split and age of Tiffany & Co. customers?

68.6% of the Tiffany & Co. audience are female, 31.4% are male, with an average age of 41.3 years.

03

Which brands do Tiffany & Co. fans like most?

Tiffany & Co. fans show strongest brand affinity for Natural skin care (4.29×), Sephora (4.69×), and Newcast (3.25×) over the country average.

04

Where do Tiffany & Co. fans live in United Kingdom?

Tiffany & Co. fans in United Kingdom are most concentrated in England (reach ~2M), Greater London (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tiffany & Co. fans also like?

Beyond Tiffany & Co. itself, the audience over-indexes on Sephora (4.69×), Newcast (3.25×), Harrods (2.71×), and Primark (2.27×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Tiffany & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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