Rascasse Audience Intelligence

Marriage proposal Audience in United Kingdom

A data profile of the people who buy, follow and care about Marriage proposal in United Kingdom — modelled from more than twelve digital signal sources. Marriage proposal has an estimated audience of 3,791,648 people in United Kingdom.

The average Marriage proposal fan in United Kingdom is 40.3 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, North West.

Top brand affinities include Wedding videography, Honeymoon, Livemusic, with strongest over-indexing on Wedding videography (26.79× the country average).

Demographically, the Marriage proposal audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Marriage proposal fan in United Kingdom is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Wedding videography.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marriage proposal profile in United Kingdom.

Audience size
3.8M
in United Kingdom
Gender
75.6%
24.4% male
Age
40.3
average years
Country rank
#1902
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marriage proposal fans

75.6% are female, 24.4% are male, average age 40.3.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Marriage proposal audience in United Kingdom
MetricValue
Female75.6%
Male24.4%
Average age40.3
Estimated audience size3,791,648
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Marriage proposal audience in United Kingdom
Age bracketShare%
16-1913%
20-2925%
30-3921%
40-4919%
50+22%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Marriage proposal audience comes from United Kingdom.

Worldwide audience distribution share by country for Marriage proposal
CountryShare
Japan14.9%
United States12.9%
China12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marriage proposal audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Marriage proposal fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~200K1.33×
02England~3M1.28×
03Yorkshire and the Humber~300K1.04×
04North East~200K1.03×
05South West~300K1.00×
06Wales~200K0.99×
07Northern Ireland~100K0.98×
08East of England~300K0.97×
09South East~500K0.96×
10East Midlands~300K0.96×
11Scotland~300K0.95×
12North West~400K0.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marriage proposal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marriage proposal audience
#·InterestCategoryAffinity×
01Wedding videographyKids & Family26.79×
02HoneymoonKids & Family16.24×
03Caixa Econômica FederalBusiness & Career6.85×
04Wedding PlannersKids & Family5.20×
05HandmadeHome & Garden5.10×
06LivemusicMusic & Radio4.65×
07Formal wearFashion & Accessoires4.44×
08Wedding dressFashion & Accessoires4.11×
09Property finderHome & Garden3.36×
10PhilanthropyArts & Culture3.05×
11Local foodFood & Beverages2.69×
12Donald TrumpPolitics & Society2.56×
13TikTokInternet & Social Media1.94×
14Do it yourself (DIY)Home & Garden1.94×
15BoutiquesFashion & Accessoires1.87×
16RestaurantsFood & Beverages1.77×
17CookingFood & Beverages1.77×
18CraftsHome & Garden1.76×
19Comedy moviesMovies & TV1.62×
20Home improvementHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marriage proposal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Marriage proposal audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.76×
IndividualismJOY1.79×
Design AffinityPREMIUM1.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Marriage proposal audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
Family OrientationCONSERVATISM0.83×
Community OrientationOPEN0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Marriage proposal have in United Kingdom?

Marriage proposal has an estimated audience of 3,791,648 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Marriage proposal fans?

75.6% of Marriage proposal fans are female, 24.4% are male, with an average age of 40.3 years.

03

Which brands do Marriage proposal fans like most?

Marriage proposal fans show strongest brand affinity for Wedding videography (26.79×), Honeymoon (16.24×), and Livemusic (4.65×) over the country average.

04

Where do Marriage proposal fans live in United Kingdom?

Marriage proposal fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Marriage proposal fans also like?

Beyond Marriage proposal itself, the audience over-indexes on Honeymoon (16.24×), Livemusic (4.65×), Wedding dress (4.11×), and Restaurants (1.77×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Marriage proposal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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