Rascasse Audience Intelligence

Marriage proposal Audience in United States

A data profile of the people who buy, follow and care about Marriage proposal in United States — modelled from more than twelve digital signal sources. Marriage proposal has an estimated audience of 15,387,897 people in United States.

#1537among Topic in United States#73in Kids & Family

The average Marriage proposal fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount stores, Pizza Hut, Pinterest, with strongest over-indexing on Discount stores (5.1× the country average).

Demographically, the Marriage proposal audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marriage proposal fan in United States is more female, around 37.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marriage proposal profile in United States.

Audience size
15.4M
in United States
Gender
74.3%♀
25.7% male
Age
37.1
average years
Country rank
#2262
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marriage proposal fans

74.3% are female, 25.7% are male, average age 37.1.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Marriage proposal audience in United States
MetricValue
Female74.3%
Male25.7%
Average age37.1
Estimated audience size15,387,897
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Marriage proposal audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Marriage proposal audience comes from United States.

Worldwide audience distribution share by country for Marriage proposal
CountryShare
Japan14.9%
United States12.9%
China12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marriage proposal audience in United States is strongest.

Fig. 05

Top regions by affinity

Marriage proposal fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.36×
02Texas~1.5M1.24×
03Mississippi~200K1.24×
04Georgia~600K1.19×
05California~2M1.17×
06Kansas~100K1.16×
07Indiana~300K1.15×
08Minnesota~300K1.14×
09Louisiana~200K1.14×
10Hawaii~70K1.10×
11Maryland~300K1.09×
12Florida~1M1.08×
13Alabama~200K1.07×
14Arkansas~100K1.06×
15New Jersey~400K1.05×
16Tennessee~300K1.05×
17South Carolina~200K1.05×
18Nevada~200K1.04×
19Arizona~300K1.03×
20Alaska~30K1.02×
21Kentucky~200K1.00×
22New York~900K0.99×
23Illinois~500K0.99×
24North Carolina~500K0.99×
25Oklahoma~200K0.99×
26North Dakota~30K0.99×
27Vermont~30K0.99×
28Virginia~400K0.98×
29Missouri~200K0.98×
30New Mexico~80K0.98×
31West Virginia~70K0.98×
32Michigan~400K0.97×
33Washington, District of Columbia~50K0.97×
34Delaware~40K0.97×
35South Dakota~30K0.97×
36Utah~100K0.96×
37Ohio~400K0.95×
38Nebraska~70K0.95×
39Idaho~70K0.95×
40Pennsylvania~500K0.94×
41Washington~300K0.94×
42Montana~40K0.94×
43Rhode Island~50K0.93×
44Connecticut~100K0.92×
45Iowa~100K0.91×
46New Hampshire~50K0.90×
47Maine~50K0.90×
48Colorado~200K0.88×
49Wisconsin~200K0.88×
50Massachusetts~300K0.87×
Fig. 06

Affinity by region

Affinity by region — Marriage proposal, United States
0.87×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marriage proposal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marriage proposal audience
#·InterestCategoryAffinity×
01HoneymoonKids & Family10.18×
02Formal wearFashion & Accessoires6.73×
03Wedding PlannersKids & Family5.24×
04Discount storesShopping5.10×
05QVCMovies & TV4.86×
06Diaper bagKids & Family4.24×
07FedExBusiness & Career3.60×
08Engagement ringFashion & Accessoires3.53×
09Designer clothingFashion & Accessoires3.52×
10SubwayFood & Beverages3.20×
11Pizza HutFood & Beverages3.19×
12Shopping mallsShopping3.16×
13Mortgage loansBusiness & Career3.11×
14Planet FitnessSports2.81×
15PinterestInternet & Social Media2.57×
16Domino's PizzaFood & Beverages2.47×
17McDonald'sFood & Beverages2.44×
18AirbnbTravel & Leisure2.08×
19Trader Joe'sShopping2.02×
20FurnitureHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marriage proposal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marriage proposal audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.70×
IndulgenceJOY2.04×
Convenience OrientationPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marriage proposal audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.81×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marriage proposal have in United States?

Marriage proposal has an estimated audience of 15,387,897 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marriage proposal fans?

74.3% of Marriage proposal fans are female, 25.7% are male, with an average age of 37.1 years.

03

Which brands do Marriage proposal fans like most?

Marriage proposal fans show strongest brand affinity for Discount stores (5.1×), Pizza Hut (3.19×), and Pinterest (2.57×) over the country average.

04

Where do Marriage proposal fans live in United States?

Marriage proposal fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Marriage proposal fans also like?

Beyond Marriage proposal itself, the audience over-indexes on Pizza Hut (3.19×), Pinterest (2.57×), Subway (3.2×), and Mortgage loans (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Marriage proposal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marriage proposal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →