A data profile of the people who buy, follow and care about Honeymoon in United States — modelled from more than twelve digital signal sources. Honeymoon has an estimated audience of 2,701,838 people in United States.
Honeymoon has an estimated audience of 2,701,838 people in United States. 73.3% are female, 26.7% are male, average age 36.2. Top brand affinities: Bridal registry, Wedding planning, Wedding Planners, Wedding invitation, Wedding videography.
Top brand affinities include Bridal registry, Wedding planning, Wedding Planners, with strongest over-indexing on Bridal registry (17.33× the country average).
Demographically, the Honeymoon audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Individualism, Design Affinity.
The typical Honeymoon fan in United States is more female, around 36.2 years old, with strong Individualism tendencies and a notable affinity for Bridal registry.
The key figures that characterise the Honeymoon profile in United States.
73.3% are female, 26.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 36.2 |
| Estimated audience size | 2,701,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Honeymoon audience comes from United States.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 9.0% |
| South Korea | 8.9% |
The strongest cross-interests of the Honeymoon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bridal registry | Kids & Family | 17.33× | ||
| 02 | Wedding & event planning | Kids & Family | 17.08× | ||
| 03 | Wedding planning | Kids & Family | 15.31× | ||
| 04 | Wedding Planners | Kids & Family | 15.20× | ||
| 05 | Bridal shower | Movies & TV | 14.49× | ||
| 06 | Wedding invitation | Home & Garden | 14.07× | ||
| 07 | Wedding videography | Kids & Family | 12.68× | ||
| 08 | Bachelorette party | Kids & Family | 12.07× | ||
| 09 | Bride and Groom | Home & Garden | 11.93× | ||
| 10 | David's Bridal | Fashion & Accessoires | 11.64× | ||
| 11 | Jewellery store | Fashion & Accessoires | 11.41× | ||
| 12 | Marriage proposal | Kids & Family | 10.18× | ||
| 13 | Wedding anniversary | Kids & Family | 9.95× | ||
| 14 | Wedding reception | Kids & Family | 8.31× | ||
| 15 | Party dress | Fashion & Accessoires | 8.08× | ||
| 16 | Bridesmaid | Kids & Family | 7.37× | ||
| 17 | Groom | Kids & Family | 7.11× | ||
| 18 | Pendant | Politics & Society | 5.82× | ||
| 19 | Bride | Kids & Family | 5.81× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 5.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.49× | |
| Design Affinity | PREMIUM | 1.58× | |
| Travelling | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Honeymoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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