David's Bridal Audience in United States

David's Bridal logo

David's Bridal has an estimated audience of 4,151,824 people in United States. 87.5% are female, 12.5% are male, average age 35.3. Top regions: Texas, California, Florida. Top brand affinities: Bath and Bodyworks, Bridal registry, MARIA.B, Makeup Tutorials, Shalwar kameez.

The average David's Bridal fan in United States is 35.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bath and Bodyworks, Bridal registry, MARIA.B, with strongest over-indexing on Bath and Bodyworks (7.86× the country average). Demographically, the David's Bridal audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of David's Bridal fans

Demographic split for David's Bridal audience in United States
MetricValue
Female87.5%
Male12.5%
Average age35.3
Estimated audience size4,151,824

Audience persona

The typical David's Bridal fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Bath and Bodyworks.

Top regions in United States

Top regions ranked by reach for David's Bridal in United States
RegionReachAffinity
Texas388,4661.09×
California343,4870.75×
Florida269,9570.96×
New York212,4560.92×
Pennsylvania210,1511.5×
Georgia159,9641.25×
Ohio157,6701.23×
North Carolina150,4031.2×
Illinois140,4021.02×
Michigan121,5211.12×
New Jersey121,4531.15×
Tennessee113,7771.37×
Virginia106,9021.06×
Indiana106,8811.41×
South Carolina84,5061.35×
Massachusetts82,7721.01×
Wisconsin80,3841.29×
Arizona79,2470.93×
Maryland78,3831.1×
Alabama77,1531.33×
Kentucky71,1181.37×
Louisiana69,9411.31×
Missouri63,8300.95×
Oklahoma61,3161.33×
Minnesota58,5200.98×
Washington57,4130.69×
Colorado54,3310.83×
Connecticut48,8061.17×
Arkansas47,7231.4×
Mississippi39,5021.15×
Nevada37,3910.93×
Kansas36,4831.12×
Oregon35,5260.75×
Iowa34,0801×
West Virginia27,2691.41×
Nebraska21,5481.03×
New Mexico19,9130.96×
Idaho18,0430.87×
Utah17,8230.48×
New Hampshire16,7941.03×
Delaware13,4711.18×
Rhode Island12,6930.96×
Maine10,8970.73×
South Dakota10,3561.08×
Washington, District of Columbia6,1390.49×
Hawaii5,1830.29×
Montana4,6530.4×
Vermont4,4000.6×
Alaska4,3980.5×
North Dakota4,2830.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David's Bridal audience
BrandAffinityCategory
Bath and Bodyworks7.86×Shopping
Bridal registry12.38×Kids & Family
MARIA.B25.97×Fashion & Accessoires
Makeup Tutorials4.88×Beauty & Wellness
Shalwar kameez10.16×Fashion & Accessoires
Punjab, Pakistan10.7×Travel & Leisure
Abuja7.45×Travel & Leisure
Indian wedding clothes9.71×Fashion & Accessoires
Beauty & Fashion4.91×Beauty & Wellness
Cashmere wool8.47×Fashion & Accessoires
Pakistani clothing8.3×Fashion & Accessoires
Men's Fashion6.03×Fashion & Accessoires
Health And Beauty3.89×Beauty & Wellness
Indian Premier League3.77×Sports
Sari6.79×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.37×Internet & Social Media
Bride and Groom5.09×Home & Garden
Birthday Gifts6.12×Kids & Family
Bridesmaid3.79×Kids & Family
AliExpress4.39×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David's Bridal audience
TraitClusterScore
Luxury OrientationPREMIUM5.09
Price SensitivityPREMIUM1.57
ExtroversionTHRILL1.33
Pet OwnershipJOY1.31
Design AffinityPREMIUM1.31
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for David's Bridal
CountryShare
United States86.2%
Canada7.7%
Mexico1.8%

See David's Bridal audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does David's Bridal have in United States?

David's Bridal has an estimated audience of 4,151,824 people in United States, concentrated in Texas and California.

What is the gender split and age of David's Bridal fans?

87.5% of David's Bridal fans are female, 12.5% are male, with an average age of 35.3 years.

Which brands do David's Bridal fans like most?

David's Bridal fans show strongest brand affinity for Bath and Bodyworks (7.86×), Bridal registry (12.38×), and MARIA.B (25.97×) over the country average.

Where do David's Bridal fans live in United States?

David's Bridal fans in United States are most concentrated in Texas (reach 388,466), California (reach 343,487), and Florida (reach 269,957). These three regions account for the largest share of the active audience.

What other brands do David's Bridal fans also like?

Beyond David's Bridal itself, the audience over-indexes on Bridal registry (12.38×), MARIA.B (25.97×), Makeup Tutorials (4.88×), and Shalwar kameez (10.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David's Bridal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.