Rascasse Audience Intelligence

Bridesmaid Audience in United States

A data profile of the people who buy, follow and care about Bridesmaid in United States — modelled from more than twelve digital signal sources. Bridesmaid has an estimated audience of 18,706,772 people in United States.

#1225among Topic in United States#62in Kids & Family

The average Bridesmaid fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Wedding Planners, Formal wear, with strongest over-indexing on Planet Fitness (3.23× the country average).

Demographically, the Bridesmaid audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bridesmaid fan in United States is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bridesmaid profile in United States.

Audience size
18.7M
in United States
Gender
80.6%♀
19.4% male
Age
36.9
average years
Country rank
#1783
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bridesmaid fans

80.6% are female, 19.4% are male, average age 36.9.

Fig. 02

Gender split

80.6%
Female
19.4%
Male
Demographic split for Bridesmaid audience in United States
MetricValue
Female80.6%
Male19.4%
Average age36.9
Estimated audience size18,706,772
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Bridesmaid audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Bridesmaid audience comes from United States.

Worldwide audience distribution share by country for Bridesmaid
CountryShare
United States18.1%
India10.6%
Japan10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bridesmaid audience in United States is strongest.

Fig. 05

Top regions by affinity

Bridesmaid fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K1.20×
02California~2.5M1.18×
03Colorado~300K1.17×
04Oregon~300K1.17×
05Minnesota~300K1.16×
06Arizona~400K1.13×
07Utah~200K1.13×
08Massachusetts~400K1.11×
09Vermont~40K1.10×
10Washington~400K1.08×
11Idaho~100K1.08×
12New Hampshire~80K1.08×
13Maine~70K1.08×
14Montana~60K1.07×
15Missouri~300K1.06×
16New Mexico~100K1.06×
17Rhode Island~60K1.06×
18Michigan~500K1.05×
19Kansas~200K1.05×
20Illinois~700K1.04×
21Connecticut~200K1.03×
22Iowa~200K1.03×
23New York~1M1.02×
24Oklahoma~200K1.01×
25Alaska~40K1.01×
26Indiana~300K1.00×
27Texas~1.5M0.99×
28Nebraska~90K0.99×
29South Dakota~40K0.99×
30North Dakota~40K0.99×
31Pennsylvania~600K0.98×
32Ohio~600K0.98×
33New Jersey~500K0.95×
34Nevada~200K0.95×
35Washington, District of Columbia~50K0.95×
36North Carolina~500K0.93×
37Tennessee~300K0.93×
38Kentucky~200K0.93×
39South Carolina~300K0.90×
40Delaware~50K0.90×
41Georgia~500K0.89×
42Virginia~400K0.89×
43Maryland~300K0.89×
44Arkansas~100K0.89×
45Florida~1M0.88×
46Hawaii~70K0.88×
47West Virginia~80K0.87×
48Louisiana~200K0.84×
49Alabama~200K0.79×
50Mississippi~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Bridesmaid, United States
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bridesmaid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bridesmaid audience
#·InterestCategoryAffinity×
01HoneymoonKids & Family7.37×
02Wedding PlannersKids & Family5.23×
03Formal wearFashion & Accessoires4.50×
04PonytailFashion & Accessoires4.36×
05Planet FitnessSports3.23×
06MetaphysicsBusiness & Career2.62×
07EtsyFashion & Accessoires1.86×
08RedditInternet & Social Media1.84×
09IKEAHome & Garden1.84×
10TMZInternet & Social Media1.70×
11Personal careHealth1.65×
12SephoraShopping1.63×
13Trader Joe'sShopping1.62×
14ApartmentBusiness & Career1.59×
15Old NavyFashion & Accessoires1.58×
16SubwayFood & Beverages1.57×
17MarshallsFashion & Accessoires1.57×
18Shopping mallsShopping1.57×
19BeachesTravel & Leisure1.53×
20NordstromShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bridesmaid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bridesmaid audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Luxury OrientationPREMIUM1.72×
Price SensitivityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bridesmaid audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.87×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bridesmaid have in United States?

Bridesmaid has an estimated audience of 18,706,772 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bridesmaid fans?

80.6% of Bridesmaid fans are female, 19.4% are male, with an average age of 36.9 years.

03

Which brands do Bridesmaid fans like most?

Bridesmaid fans show strongest brand affinity for Planet Fitness (3.23×), Wedding Planners (5.23×), and Formal wear (4.5×) over the country average.

04

Where do Bridesmaid fans live in United States?

Bridesmaid fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Bridesmaid fans also like?

Beyond Bridesmaid itself, the audience over-indexes on Wedding Planners (5.23×), Formal wear (4.5×), Reddit (1.84×), and Metaphysics (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Bridesmaid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bridesmaid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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