Bridesmaid Audience in United States

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Bridesmaid has an estimated audience of 18,706,772 people in United States. 80.6% are female, 19.4% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Fairy godmother, headspace, Grace Slick.

The average Bridesmaid fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Fairy godmother, with strongest over-indexing on Goop (11.63× the country average). Demographically, the Bridesmaid audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Bridesmaid fans

Demographic split for Bridesmaid audience in United States
MetricValue
Female80.6%
Male19.4%
Average age36.9
Estimated audience size18,706,772

Audience persona

The typical Bridesmaid fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Bridesmaid in United States
RegionReachAffinity
California2,536,5611.23×
Texas1,666,9571.04×
Florida1,137,7340.9×
New York1,083,1891.04×
Illinois675,2571.08×
Pennsylvania628,8611×
Ohio577,8691×
North Carolina550,4090.98×
Michigan536,6091.1×
Georgia527,7480.92×
New Jersey471,2360.99×
Arizona435,6081.14×
Washington432,1111.15×
Virginia416,4580.91×
Massachusetts407,9941.11×
Colorado358,2231.21×
Indiana351,0511.03×
Tennessee350,9980.94×
Missouri328,0381.09×
Wisconsin327,9401.17×
Minnesota317,9241.19×
Maryland285,9130.89×
Oregon264,2561.23×
South Carolina259,8880.92×
Kentucky221,1900.94×
Oklahoma211,6411.02×
Alabama206,9650.79×
Louisiana204,1330.85×
Connecticut195,7041.04×
Utah187,2281.12×
Nevada176,5510.98×
Iowa156,8361.02×
Kansas152,8751.04×
Arkansas135,0180.88×
Mississippi112,5310.73×
Idaho100,5791.07×
New Mexico99,8461.06×
Nebraska90,0320.96×
New Hampshire77,7181.05×
West Virginia71,3650.82×
Maine70,4731.05×
Hawaii69,7840.87×
Rhode Island61,8071.04×
Montana53,4131.03×
Washington, District of Columbia51,8210.92×
Delaware42,4800.82×
South Dakota39,3490.91×
Alaska37,4730.94×
North Dakota34,7420.9×
Vermont34,3991.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bridesmaid audience
BrandAffinityCategory
Goop11.63×Internet & Social Media
Governor of Michigan12.32×Politics & Society
Fairy godmother10.81×Literature
headspace13.02×Health
Grace Slick11.21×Music & Radio
Wok7.94×Food & Beverages
Historic site4.95×Arts & Culture
Google Home7.38×Technology & Electronics
Cherish (group)12.37×Music & Radio
Grinch4.06×Movies & TV
Vocal harmony4.42×Music & Radio
Hibachi7.47×Food & Beverages
Hardik Pandya14.36×Sports
Guitarist (magazine)10.68×Music & Radio
Cachorro4.97×Pets & Animals
Home equity1.69×Home & Garden
Kikar HaShabbat13.67×News
TV Fanatic8.68×Movies & TV
Jesse Plemons2.82×Movies & TV
National Paralympic Committee18.37×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bridesmaid audience
TraitClusterScore
Design AffinityPREMIUM1.63
Luxury OrientationPREMIUM1.48
IndulgenceJOY1.37
Price SensitivityPREMIUM1.32
SustainabilityBALANCE1.3
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Bridesmaid
CountryShare
United States18.1%
India10.6%
Japan10.1%

See Bridesmaid audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Bridesmaid have in United States?

Bridesmaid has an estimated audience of 18,706,772 people in United States, concentrated in California and Texas.

What is the gender split and age of Bridesmaid fans?

80.6% of Bridesmaid fans are female, 19.4% are male, with an average age of 36.9 years.

Which brands do Bridesmaid fans like most?

Bridesmaid fans show strongest brand affinity for Goop (11.63×), Governor of Michigan (12.32×), and Fairy godmother (10.81×) over the country average.

Where do Bridesmaid fans live in United States?

Bridesmaid fans in United States are most concentrated in California (reach 2,536,561), Texas (reach 1,666,957), and Florida (reach 1,137,734). These three regions account for the largest share of the active audience.

What other brands do Bridesmaid fans also like?

Beyond Bridesmaid itself, the audience over-indexes on Governor of Michigan (12.32×), Fairy godmother (10.81×), headspace (13.02×), and Grace Slick (11.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bridesmaid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.