Rascasse Audience Intelligence

Ponytail Audience in United States

A data profile of the people who buy, follow and care about Ponytail in United States — modelled from more than twelve digital signal sources. Ponytail has an estimated audience of 7,883,243 people in United States.

#2751among Topic in United States#233in Fashion & Accessoires

The average Ponytail fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zouk, Music, Sports, with strongest over-indexing on Zouk (112.94× the country average).

Demographically, the Ponytail audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ponytail fan in United States is more female, around 34.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Zouk.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ponytail profile in United States.

Audience size
7.9M
in United States
Gender
74.7%♀
25.3% male
Age
34.7
average years
Country rank
#4482
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ponytail fans

74.7% are female, 25.3% are male, average age 34.7.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Ponytail audience in United States
MetricValue
Female74.7%
Male25.3%
Average age34.7
Estimated audience size7,883,243
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Ponytail audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

38.2%

of the worldwide Ponytail audience comes from United States.

Worldwide audience distribution share by country for Ponytail
CountryShare
United States38.2%
Italy5.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ponytail audience in United States is strongest.

Fig. 05

Top regions by affinity

Ponytail fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K2.08×
02Louisiana~200K1.86×
03Georgia~400K1.53×
04Alabama~200K1.47×
05Maryland~200K1.44×
06Arkansas~80K1.23×
07New York~500K1.19×
08North Carolina~300K1.19×
09Michigan~200K1.19×
10Washington, District of Columbia~30K1.19×
11Indiana~200K1.17×
12South Carolina~100K1.16×
13Texas~800K1.14×
14Illinois~300K1.14×
15Tennessee~200K1.14×
16New Jersey~200K1.10×
17Florida~600K1.09×
18Ohio~300K1.08×
19Virginia~200K1.07×
20Delaware~20K1.07×
21Missouri~100K1.06×
22Kentucky~100K1.06×
23South Dakota~20K1.05×
24Wisconsin~100K1.04×
25Connecticut~80K1.03×
26California~900K1.01×
27Pennsylvania~300K1.01×
28Nevada~70K0.96×
29Massachusetts~100K0.93×
30Minnesota~100K0.91×
31Oklahoma~80K0.90×
32North Dakota~10K0.90×
33Nebraska~40K0.89×
34Kansas~50K0.88×
35Hawaii~30K0.85×
36Washington~100K0.84×
37Rhode Island~20K0.84×
38Alaska~10K0.84×
39Iowa~50K0.83×
40Arizona~100K0.82×
41Utah~60K0.78×
42West Virginia~30K0.78×
43Vermont~10K0.77×
44New Mexico~30K0.76×
45Oregon~70K0.75×
46Idaho~30K0.75×
47New Hampshire~20K0.73×
48Maine~20K0.73×
49Montana~20K0.71×
50Colorado~90K0.69×
Fig. 06

Affinity by region

Affinity by region — Ponytail, United States
0.69×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ponytail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ponytail audience
#·InterestCategoryAffinity×
01ZoukMusic & Radio112.94×
02College footballSports4.38×
03Walt Disney WorldTravel & Leisure4.33×
04EnergyHome & Garden4.14×
05Sneakers (footwear)Fashion & Accessoires4.09×
06Popular musicMusic & Radio3.34×
07MusicBusiness & Career3.01×
08CelebrityMovies & TV2.97×
09SportsSports2.96×
10EntertainmentMovies & TV2.94×
11Arts and musicArts & Culture2.76×
12Food and drinkFood & Beverages2.51×
13Live eventsMusic & Radio2.51×
14MoviesMovies & TV2.50×
15FoodFood & Beverages2.50×
16Outdoor recreationSports2.50×
17PetsPets & Animals2.42×
18Consumer electronicsTechnology & Electronics2.39×
19ReadingLiterature2.34×
20GamesGames2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ponytail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ponytail audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.75×
Career OrientationPOWER1.70×
Urban LifestyleOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ponytail audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.26×
Quality AwarenessPREMIUM0.32×
Risk AppetiteTHRILL0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ponytail have in United States?

Ponytail has an estimated audience of 7,883,243 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ponytail fans?

74.7% of Ponytail fans are female, 25.3% are male, with an average age of 34.7 years.

03

Which brands do Ponytail fans like most?

Ponytail fans show strongest brand affinity for Zouk (112.94×), Music (3.01×), and Sports (2.96×) over the country average.

04

Where do Ponytail fans live in United States?

Ponytail fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ponytail fans also like?

Beyond Ponytail itself, the audience over-indexes on Music (3.01×), Sports (2.96×), Arts and music (2.76×), and Entertainment (2.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Ponytail audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ponytail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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