A data profile of the people who buy, follow and care about Zouk in United States — modelled from more than twelve digital signal sources. Zouk has an estimated audience of 484,251 people in United States.
The average Zouk fan in United States is 33.0 years old, balanced, and lives primarily in Nevada.
The audience is concentrated in Nevada, California, Texas.
Top brand affinities include Ponytail, Samba, RC Strasbourg Alsace, with strongest over-indexing on Ponytail (112.94× the country average).
Demographically, the Zouk audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Zouk fan in United States is balanced, around 33.0 years old, with strong Quality Awareness tendencies and a notable affinity for Ponytail.
The key figures that characterise the Zouk profile in United States.
50.9% are female, 49.1% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 33.0 |
| Estimated audience size | 484,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 9% |
Where the Zouk audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~100K | 22.32× | |
| 02 | California | ~100K | 1.88× | |
| 03 | Hawaii | ~3K | 1.38× | |
| 04 | Washington, District of Columbia | ~2K | 1.22× | |
| 05 | Arizona | ~10K | 1.00× | |
| 06 | Washington | ~10K | 0.99× | |
| 07 | Oregon | ~5K | 0.93× | |
| 08 | Alaska | <1K | 0.89× | |
| 09 | Vermont | <1K | 0.88× | |
| 10 | North Dakota | <1K | 0.87× | |
| 11 | South Dakota | <1K | 0.86× | |
| 12 | New York | ~20K | 0.84× | |
| 13 | Massachusetts | ~8K | 0.84× | |
| 14 | Montana | ~1K | 0.84× | |
| 15 | Utah | ~4K | 0.82× | |
| 16 | Rhode Island | ~1K | 0.81× | |
| 17 | Delaware | ~1K | 0.81× | |
| 18 | New Mexico | ~2K | 0.80× | |
| 19 | West Virginia | ~2K | 0.80× | |
| 20 | Colorado | ~6K | 0.79× | |
| 21 | Idaho | ~2K | 0.79× | |
| 22 | Maine | ~1K | 0.79× | |
| 23 | Maryland | ~6K | 0.78× | |
| 24 | New Hampshire | ~1K | 0.78× | |
| 25 | Mississippi | ~3K | 0.76× | |
| 26 | Nebraska | ~2K | 0.74× | |
| 27 | Louisiana | ~5K | 0.72× | |
| 28 | Arkansas | ~3K | 0.71× | |
| 29 | Kansas | ~3K | 0.70× | |
| 30 | Virginia | ~8K | 0.69× | |
| 31 | Iowa | ~3K | 0.68× | |
| 32 | Connecticut | ~3K | 0.67× | |
| 33 | Oklahoma | ~4K | 0.66× | |
| 34 | Florida | ~20K | 0.65× | |
| 35 | New Jersey | ~8K | 0.65× | |
| 36 | Georgia | ~9K | 0.63× | |
| 37 | Kentucky | ~4K | 0.63× | |
| 38 | Minnesota | ~4K | 0.62× | |
| 39 | Alabama | ~4K | 0.61× | |
| 40 | South Carolina | ~4K | 0.59× | |
| 41 | Illinois | ~9K | 0.58× | |
| 42 | Missouri | ~4K | 0.57× | |
| 43 | Wisconsin | ~4K | 0.57× | |
| 44 | Texas | ~20K | 0.56× | |
| 45 | Tennessee | ~5K | 0.56× | |
| 46 | Indiana | ~5K | 0.56× | |
| 47 | North Carolina | ~8K | 0.55× | |
| 48 | Ohio | ~8K | 0.54× | |
| 49 | Pennsylvania | ~9K | 0.53× | |
| 50 | Michigan | ~7K | 0.52× |
The strongest cross-interests of the Zouk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ponytail | Fashion & Accessoires | 112.94× | ||
| 02 | Angers SCO | Sports | 110.27× | ||
| 03 | RC Strasbourg Alsace | Sports | 71.56× | ||
| 04 | FC Metz | Sports | 70.32× | ||
| 05 | Absinthe | Food & Beverages | 37.79× | ||
| 06 | Courvoisier | Food & Beverages | 31.31× | ||
| 07 | Samba | Music & Radio | 21.89× | ||
| 08 | Grand Marnier | Travel & Leisure | 21.33× | ||
| 09 | Olympique de Marseille | Sports | 20.36× | ||
| 10 | Wizkid (musician) | Music & Radio | 17.52× | ||
| 11 | Raincoat | Fashion & Accessoires | 13.94× | ||
| 12 | Bolero | Music & Radio | 13.07× | ||
| 13 | Meg Ryan | Movies & TV | 12.16× | ||
| 14 | Sicily | Travel & Leisure | 7.69× | ||
| 15 | NASDAQ | Business & Career | 5.11× | ||
| 16 | First class travel | Travel & Leisure | 4.00× | ||
| 17 | Discount stores | Shopping | 3.62× | ||
| 18 | Mortgage loans | Business & Career | 3.18× | ||
| 19 | Shopping malls | Shopping | 2.55× | ||
| 20 | Airbnb | Travel & Leisure | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.01× | |
| Urban Lifestyle | OPEN | 1.74× | |
| Price Sensitivity | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Creativity | OPEN | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Zouk has an estimated audience of 484,251 people in United States, concentrated in Nevada and California.
50.9% of Zouk fans are female, 49.1% are male, with an average age of 33.0 years.
Zouk fans show strongest brand affinity for Ponytail (112.94×), Samba (21.89×), and RC Strasbourg Alsace (71.56×) over the country average.
Zouk fans in United States are most concentrated in Nevada (reach ~100K), California (reach ~100K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Zouk itself, the audience over-indexes on Samba (21.89×), RC Strasbourg Alsace (71.56×), NASDAQ (5.11×), and Meg Ryan (12.16×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Zouk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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