Zouk Audience in United States
Zouk has an estimated audience of 484,251 people in United States. 50.9% are female, 49.1% are male, average age 33.0. Top regions: Nevada, California, New York. Top brand affinities: Google Maps, Indeed.com, Enterprise Rent-A-Car, Capital One, Kia Sportage.
The average Zouk fan in United States is 33.0 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, New York. Top brand affinities include Google Maps, Indeed.com, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (5.79× the country average). Demographically, the Zouk audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Zouk fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 33.0 |
| Estimated audience size | 484,251 |
Audience persona
The typical Zouk fan in United States is balanced, around 33.0 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Nevada | 110,482 | 23.59× |
| California | 95,397 | 1.79× |
| New York | 22,475 | 0.83× |
| Texas | 21,933 | 0.53× |
| Florida | 19,697 | 0.6× |
| Arizona | 9,999 | 1.01× |
| Washington | 9,660 | 0.99× |
| Georgia | 8,811 | 0.59× |
| Illinois | 8,411 | 0.52× |
| Massachusetts | 7,918 | 0.83× |
| Virginia | 7,791 | 0.66× |
| Pennsylvania | 6,950 | 0.43× |
| New Jersey | 6,934 | 0.56× |
| Ohio | 6,621 | 0.44× |
| Maryland | 6,007 | 0.72× |
| North Carolina | 6,002 | 0.41× |
| Colorado | 5,968 | 0.78× |
| Oregon | 5,312 | 0.96× |
| Michigan | 4,644 | 0.37× |
| Utah | 3,627 | 0.84× |
| Minnesota | 3,385 | 0.49× |
| Tennessee | 3,362 | 0.35× |
| Hawaii | 3,071 | 1.48× |
| Indiana | 2,597 | 0.29× |
| Wisconsin | 2,589 | 0.36× |
| Missouri | 2,504 | 0.32× |
| Connecticut | 2,203 | 0.45× |
| South Carolina | 1,926 | 0.26× |
| Louisiana | 1,918 | 0.31× |
| Washington, District of Columbia | 1,904 | 1.31× |
| Alabama | 1,878 | 0.28× |
| Iowa | 1,495 | 0.37× |
| Kentucky | 1,448 | 0.24× |
| New Mexico | 1,442 | 0.59× |
| Oklahoma | 1,330 | 0.25× |
| Kansas | 1,310 | 0.34× |
| Idaho | 1,290 | 0.53× |
| Arkansas | 1,190 | 0.3× |
| Nebraska | 756 | 0.31× |
| Mississippi | 744 | 0.19× |
| Maine | 733 | 0.42× |
| New Hampshire | 696 | 0.36× |
| Rhode Island | 672 | 0.44× |
| Alaska | 552 | 0.53× |
| West Virginia | 507 | 0.22× |
| Delaware | 503 | 0.38× |
| Montana | 481 | 0.36× |
| South Dakota | 435 | 0.39× |
| Vermont | 433 | 0.51× |
| North Dakota | 424 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 5.79× | Internet & Social Media |
| Indeed.com | 5.87× | Business & Career |
| Enterprise Rent-A-Car | 6.9× | Cars & Mobility |
| Capital One | 4.14× | Business & Career |
| Kia Sportage | 19.88× | Cars & Mobility |
| Hair Extensions | 5.59× | Beauty & Wellness |
| Meg Ryan | 12.86× | Movies & TV |
| Apple Store | 6.48× | Shopping |
| CarGurus | 4.22× | Cars & Mobility |
| Absinthe | 34.39× | Food & Beverages |
| Google News | 4.18× | News |
| Raincoat | 15.29× | Fashion & Accessoires |
| Novak Djokovic | 9.14× | Sports |
| ICloud | 6.28× | Technology & Electronics |
| NASDAQ | 3.96× | Business & Career |
| JD Sports | 8.35× | Shopping |
| RC Strasbourg Alsace | 49.01× | Sports |
| Livemusic | 3.38× | Music & Radio |
| Aaliyah | 10.5× | Music & Radio |
| YouTube Music | 3.34× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.44 |
| Urban Lifestyle | OPEN | 1.4 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Price Sensitivity | PREMIUM | 1.09 |
| Spirituality | BALANCE | 1.08 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 14.9% |
| Brazil | 9.4% |
| Italy | 8.8% |
See Zouk audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Zouk have in United States?
Zouk has an estimated audience of 484,251 people in United States, concentrated in Nevada and California.
What is the gender split and age of Zouk fans?
50.9% of Zouk fans are female, 49.1% are male, with an average age of 33.0 years.
Which brands do Zouk fans like most?
Zouk fans show strongest brand affinity for Google Maps (5.79×), Indeed.com (5.87×), and Enterprise Rent-A-Car (6.9×) over the country average.
Where do Zouk fans live in United States?
Zouk fans in United States are most concentrated in Nevada (reach 110,482), California (reach 95,397), and New York (reach 22,475). These three regions account for the largest share of the active audience.
What other brands do Zouk fans also like?
Beyond Zouk itself, the audience over-indexes on Indeed.com (5.87×), Enterprise Rent-A-Car (6.9×), Capital One (4.14×), and Kia Sportage (19.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zouk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.