Rascasse Audience Intelligence

Sicily Audience in United States

A data profile of the people who buy, follow and care about Sicily in United States — modelled from more than twelve digital signal sources. Sicily has an estimated audience of 4,920,933 people in United States.

#5among Island in United States#478among POI in United States#577in Travel & Leisure

The average Sicily fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include O'Reilly Auto Parts, AutoZone, Advance Auto Parts, with strongest over-indexing on O'Reilly Auto Parts (9.74× the country average).

Demographically, the Sicily audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sicily fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sicily profile in United States.

Audience size
4.9M
in United States
Gender
59.6%♀
40.4% male
Age
43.7
average years
Country rank
#6801
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sicily fans

59.6% are female, 40.4% are male, average age 43.7.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Sicily audience in United States
MetricValue
Female59.6%
Male40.4%
Average age43.7
Estimated audience size4,920,933
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Sicily audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Sicily audience comes from United States.

Worldwide audience distribution share by country for Sicily
CountryShare
Italy45.3%
United States11.2%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sicily audience in United States is strongest.

Fig. 05

Top regions by affinity

Sicily fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K3.28×
02Connecticut~90K1.75×
03Louisiana~100K1.60×
04New York~400K1.44×
05Massachusetts~100K1.37×
06New Jersey~200K1.30×
07Washington, District of Columbia~20K1.21×
08Mississippi~50K1.20×
09New Hampshire~20K1.17×
10Rhode Island~20K1.15×
11Maine~20K1.11×
12Vermont~10K1.11×
13Pennsylvania~200K1.08×
14Washington~100K1.06×
15Michigan~100K1.04×
16Virginia~100K1.04×
17California~600K1.02×
18Oregon~60K1.02×
19Illinois~200K1.00×
20Hawaii~20K0.99×
21Florida~300K0.96×
22Colorado~70K0.96×
23Georgia~100K0.94×
24Maryland~80K0.94×
25Montana~10K0.94×
26Idaho~20K0.91×
27Delaware~10K0.90×
28North Carolina~100K0.89×
29Minnesota~60K0.88×
30Wisconsin~60K0.87×
31Ohio~100K0.86×
32Missouri~70K0.83×
33South Carolina~60K0.82×
34Arizona~80K0.80×
35Tennessee~80K0.80×
36Utah~40K0.80×
37Texas~300K0.79×
38Arkansas~30K0.79×
39Nebraska~20K0.79×
40Kansas~30K0.77×
41Nevada~40K0.76×
42South Dakota~9K0.75×
43North Dakota~8K0.75×
44Kentucky~50K0.74×
45Oklahoma~40K0.73×
46West Virginia~20K0.73×
47Iowa~30K0.72×
48Indiana~60K0.71×
49Alabama~50K0.71×
50New Mexico~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Sicily, United States
0.71×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sicily audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sicily audience
#·InterestCategoryAffinity×
01Brooklyn BreweryFood & Beverages13.61×
02Kurt GeigerFashion & Accessoires11.31×
03O'Reilly Auto PartsCars & Mobility9.74×
04Qatar AirwaysTravel & Leisure8.71×
05CanvaTechnology & Electronics7.85×
06Extra Space StorageHome & Garden7.33×
07Arc'teryxFashion & Accessoires6.84×
08Pilot Flying JCars & Mobility6.67×
09Advance Auto PartsCars & Mobility6.04×
10Rent-A-CenterHome & Garden6.02×
11AutoZoneCars & Mobility4.53×
12Papa John's PizzaFood & Beverages4.39×
13BurlingtonFashion & Accessoires4.28×
14Arby'sFood & Beverages3.66×
15NASDAQBusiness & Career3.63×
16Raising Cane's Chicken FingersFood & Beverages3.38×
17NASCARSports3.37×
18CarMaxCars & Mobility3.31×
19The UPS StoreShopping2.79×
20AldiShopping2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sicily audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sicily audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.94×
TravellingTHRILL1.27×
Pet OwnershipJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sicily audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.92×
ExtroversionTHRILL0.93×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sicily have in United States?

Sicily has an estimated audience of 4,920,933 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sicily fans?

59.6% of Sicily fans are female, 40.4% are male, with an average age of 43.7 years.

03

Which brands do Sicily fans like most?

Sicily fans show strongest brand affinity for O'Reilly Auto Parts (9.74×), AutoZone (4.53×), and Advance Auto Parts (6.04×) over the country average.

04

Where do Sicily fans live in United States?

Sicily fans in United States are most concentrated in California (reach ~600K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sicily fans also like?

Beyond Sicily itself, the audience over-indexes on AutoZone (4.53×), Advance Auto Parts (6.04×), Papa John's Pizza (4.39×), and Canva (7.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Sicily audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sicily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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