Sicily Audience in United States

Sicily logo

Sicily has an estimated audience of 4,920,933 people in United States. 59.6% are female, 40.4% are male, average age 43.7. Top regions: California, New York, Texas. Top brand affinities: O'Reilly Auto Parts, AutoZone, Advance Auto Parts, Canva, Extra Space Storage.

The average Sicily fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include O'Reilly Auto Parts, AutoZone, Advance Auto Parts, with strongest over-indexing on O'Reilly Auto Parts (9.74× the country average). Demographically, the Sicily audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Sicily fans

Demographic split for Sicily audience in United States
MetricValue
Female59.6%
Male40.4%
Average age43.7
Estimated audience size4,920,933

Audience persona

The typical Sicily fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for Sicily in United States
RegionReachAffinity
California596,5251.1×
New York422,4201.54×
Texas345,9700.82×
Florida341,3671.02×
Pennsylvania182,2241.1×
Illinois170,9151.04×
New Jersey163,7411.31×
Georgia145,6700.96×
Michigan138,6991.08×
Massachusetts137,1841.41×
North Carolina131,1880.89×
Ohio127,7650.84×
Virginia127,0191.06×
Washington111,6781.13×
Louisiana99,3341.57×
Connecticut87,0941.76×
Arizona81,3150.81×
Maryland81,2820.96×
Colorado78,8431.02×
Tennessee76,4720.77×
Indiana65,2360.73×
Missouri64,9930.82×
Wisconsin62,3970.84×
Minnesota61,8870.88×
South Carolina60,5480.82×
Oregon60,3041.07×
Mississippi47,3891.17×
Alabama44,7080.65×
Kentucky41,1490.67×
Oklahoma39,6080.72×
Nevada38,1100.8×
Alaska36,2763.45×
Utah34,3750.78×
Arkansas33,9560.84×
Kansas28,6150.74×
Iowa27,9360.69×
New Hampshire22,4921.16×
Hawaii21,4281.01×
Idaho21,3390.86×
Washington, District of Columbia19,0661.29×
Maine18,5901.05×
Rhode Island17,6601.13×
Nebraska17,3090.7×
New Mexico16,8660.68×
West Virginia14,9330.65×
Montana11,6380.85×
Delaware11,2410.83×
Vermont9,1211.06×
South Dakota6,7590.59×
North Dakota6,3550.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sicily audience
BrandAffinityCategory
O'Reilly Auto Parts9.74×Cars & Mobility
AutoZone4.53×Cars & Mobility
Advance Auto Parts6.04×Cars & Mobility
Canva7.85×Technology & Electronics
Extra Space Storage7.33×Home & Garden
Burlington4.28×Fashion & Accessoires
Pilot Flying J6.67×Cars & Mobility
Kurt Geiger11.31×Fashion & Accessoires
Aldi2.54×Shopping
Brooklyn Brewery13.61×Food & Beverages
The UPS Store2.79×Shopping
NASDAQ3.63×Business & Career
CarMax3.31×Cars & Mobility
Rent-A-Center6.02×Home & Garden
Qatar Airways8.71×Travel & Leisure
Arby's3.66×Food & Beverages
NASCAR3.37×Sports
Arc'teryx6.84×Fashion & Accessoires
Supercuts5.97×Beauty & Wellness
Lowe's1.79×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sicily audience
TraitClusterScore
Quality AwarenessPREMIUM1.78
TravellingTHRILL1.43
Early Adopter MentalityPOWER1.33
Urban LifestyleOPEN1.29
Healthy LifestyleBALANCE1.28
Community OrientationOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Sicily
CountryShare
Italy45.3%
United States11.2%
United Kingdom3.1%

See Sicily audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Sicily have in United States?

Sicily has an estimated audience of 4,920,933 people in United States, concentrated in California and New York.

What is the gender split and age of Sicily fans?

59.6% of Sicily fans are female, 40.4% are male, with an average age of 43.7 years.

Which brands do Sicily fans like most?

Sicily fans show strongest brand affinity for O'Reilly Auto Parts (9.74×), AutoZone (4.53×), and Advance Auto Parts (6.04×) over the country average.

Where do Sicily fans live in United States?

Sicily fans in United States are most concentrated in California (reach 596,525), New York (reach 422,420), and Texas (reach 345,970). These three regions account for the largest share of the active audience.

What other brands do Sicily fans also like?

Beyond Sicily itself, the audience over-indexes on AutoZone (4.53×), Advance Auto Parts (6.04×), Canva (7.85×), and Extra Space Storage (7.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sicily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.