Extra Space Storage Audience in United States

Extra Space Storage logo

Extra Space Storage has an estimated audience of 11,832,317 people in United States. 47.3% are female, 52.7% are male, average age 46.6. Top regions: California, Florida, Texas. Top brand affinities: Public Storage, U-Haul, Self storage, Shelf (storage), Real estate broker.

The average Extra Space Storage fan in United States is 46.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Public Storage, U-Haul, Self storage, with strongest over-indexing on Public Storage (15.46× the country average). Demographically, the Extra Space Storage audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Extra Space Storage fans

Demographic split for Extra Space Storage audience in United States
MetricValue
Female47.3%
Male52.7%
Average age46.6
Estimated audience size11,832,317

Audience persona

The typical Extra Space Storage fan in United States is balanced, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Public Storage.

Top regions in United States

Top regions ranked by reach for Extra Space Storage in United States
RegionReachAffinity
California1,894,3231.46×
Florida1,847,9372.31×
Texas1,797,9671.77×
New York805,5221.22×
Georgia704,4291.93×
New Jersey596,9131.98×
Illinois511,4151.3×
North Carolina416,7001.17×
Virginia412,5611.43×
Maryland374,1861.84×
Pennsylvania358,5250.9×
Massachusetts319,4821.37×
Arizona313,7741.3×
South Carolina303,0631.7×
Tennessee292,5581.23×
Ohio234,8340.64×
Colorado226,8451.22×
Indiana222,8081.03×
Utah210,3371.99×
Nevada191,9131.68×
Missouri166,7630.87×
Washington145,7520.61×
Oklahoma145,5721.11×
Michigan145,5670.47×
Kentucky129,3150.87×
Minnesota119,7220.71×
Alabama119,6980.72×
Louisiana117,8090.77×
Connecticut116,2740.98×
New Mexico113,6521.92×
Wisconsin110,5600.62×
Hawaii108,8562.14×
Oregon101,4880.75×
Mississippi57,9830.59×
Washington, District of Columbia55,7121.57×
New Hampshire48,4391.04×
Nebraska43,1740.73×
Delaware42,0171.29×
Rhode Island38,0851.01×
Kansas32,6140.35×
Maine27,2950.64×
Idaho26,3200.44×
Arkansas19,0960.2×
Iowa14,8260.15×
West Virginia8,2450.15×
Montana4,2750.13×
Vermont4,0160.19×
Wyoming3,2390.18×
Alaska3,1240.12×
South Dakota2,7040.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Extra Space Storage audience
BrandAffinityCategory
Public Storage15.46×Business & Career
U-Haul9.85×Business & Career
Self storage9.77×Home & Garden
Shelf (storage)7.88×Home & Garden
Real estate broker2.85×Home & Garden
Prefabricated building13.45×Home & Garden
PODS (company)12.4×Home & Garden
Fifth Third Bank5.83×Business & Career
Lowe's1.68×Shopping
DuckDuckGo3.89×Internet & Social Media
Steel building7.38×Home & Garden
Key Food8.26×Shopping
The UPS Store1.88×Shopping
Yahoo! Finance1.87×Business & Career
Craigslist1.64×Shopping
AutoZone1.55×Cars & Mobility
Freight transport1.8×Cars & Mobility
Ace Hardware1.98×Home & Garden
Menards1.88×Home & Garden
Tractor Supply Company2.42×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Extra Space Storage audience
TraitClusterScore
Quality AwarenessPREMIUM2.22
DIY MentalityTHRILL1.87
Design AffinityPREMIUM1.49
Community OrientationOPEN1.35
TravellingTHRILL1.31
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Extra Space Storage
CountryShare
United States93.4%
India0.9%
Canada0.7%

See Extra Space Storage audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Extra Space Storage have in United States?

Extra Space Storage has an estimated audience of 11,832,317 people in United States, concentrated in California and Florida.

What is the gender split and age of Extra Space Storage fans?

47.3% of Extra Space Storage fans are female, 52.7% are male, with an average age of 46.6 years.

Which brands do Extra Space Storage fans like most?

Extra Space Storage fans show strongest brand affinity for Public Storage (15.46×), U-Haul (9.85×), and Self storage (9.77×) over the country average.

Where do Extra Space Storage fans live in United States?

Extra Space Storage fans in United States are most concentrated in California (reach 1,894,323), Florida (reach 1,847,937), and Texas (reach 1,797,967). These three regions account for the largest share of the active audience.

What other brands do Extra Space Storage fans also like?

Beyond Extra Space Storage itself, the audience over-indexes on U-Haul (9.85×), Self storage (9.77×), Shelf (storage) (7.88×), and Real estate broker (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Extra Space Storage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.