Tractor Supply Company Audience in United States

Tractor Supply Company logo

Tractor Supply Company has an estimated audience of 22,200,685 people in United States. 34.0% are female, 66.0% are male, average age 47.4. Top regions: Texas, Florida, California. Top brand affinities: Rural King, Tractor, Menards, AutoZone, Northern Tool.

The average Tractor Supply Company fan in United States is 47.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Rural King, Tractor, Menards, with strongest over-indexing on Rural King (12.29× the country average). Demographically, the Tractor Supply Company audience skews more male with an average age of 47.4, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Tractor Supply Company fans

Demographic split for Tractor Supply Company audience in United States
MetricValue
Female34.0%
Male66.0%
Average age47.4
Estimated audience size22,200,685

Audience persona

The typical Tractor Supply Company fan in United States is more male, around 47.4 years old, with strong DIY Mentality tendencies and a notable affinity for Rural King.

Top regions in United States

Top regions ranked by reach for Tractor Supply Company in United States
RegionReachAffinity
Texas2,947,9291.54×
Florida1,576,3201.05×
California1,234,5000.51×
North Carolina1,181,8461.77×
Georgia959,8501.4×
Tennessee835,0061.87×
Pennsylvania788,0381.05×
Ohio727,2471.06×
Michigan714,0281.23×
Virginia681,9531.26×
New York652,7680.53×
South Carolina591,7501.77×
Indiana447,3551.1×
Oklahoma433,8671.76×
Kentucky396,2801.42×
Louisiana383,6461.34×
New Jersey382,8790.68×
Arizona354,6270.78×
Missouri354,5070.99×
Alabama336,4011.08×
Maryland333,7700.87×
Arkansas320,7431.75×
Mississippi319,7921.75×
Illinois314,1050.42×
Washington289,7520.65×
Massachusetts260,4210.6×
Colorado247,3660.71×
Kansas226,0031.29×
Wisconsin217,8330.65×
Connecticut205,7490.92×
New Mexico188,8631.7×
Minnesota165,9520.52×
West Virginia142,5231.38×
Utah140,8830.71×
Nevada131,6240.61×
New Hampshire120,4291.38×
Maine116,5221.47×
Iowa113,7360.62×
Nebraska112,6781.01×
Oregon100,9330.4×
Idaho75,4350.68×
Delaware54,1140.88×
Vermont50,1521.29×
Rhode Island49,3160.7×
North Dakota47,8221.05×
Montana41,1060.67×
South Dakota36,1380.7×
Wyoming33,5821.02×
Washington, District of Columbia13,5820.2×
Hawaii10,9860.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tractor Supply Company audience
BrandAffinityCategory
Rural King12.29×Home & Garden
Tractor4.97×Cars & Mobility
Menards3.25×Home & Garden
AutoZone2.43×Cars & Mobility
Northern Tool7.17×Shopping
Heavy equipment3.9×Home & Garden
Lowe's1.95×Shopping
Fox News Channel1.58×Movies & TV
Advance Auto Parts3.19×Cars & Mobility
Poultry farming3.95×Politics & Society
Logging4.49×Technology & Electronics
John Deere4.66×Cars & Mobility
Loader (equipment)6.06×Cars & Mobility
Combine harvester4.54×Business & Career
CarGurus2.74×Cars & Mobility
Harbor Freight Tools4.33×Home & Garden
Andy García9.12×Movies & TV
Lawn mower3.44×Home & Garden
Lawn2.31×Home & Garden
Tractor pulling7.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tractor Supply Company audience
TraitClusterScore
DIY MentalityTHRILL1.43
Convenience OrientationPREMIUM1.3
Need for SecurityCONSERVATISM1.19
ExtroversionTHRILL1.18
PatriotismCONSERVATISM1.18
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Tractor Supply Company
CountryShare
United States96.9%
Canada0.7%
India0.5%

See Tractor Supply Company audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Tractor Supply Company have in United States?

Tractor Supply Company has an estimated audience of 22,200,685 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Tractor Supply Company fans?

34.0% of Tractor Supply Company fans are female, 66.0% are male, with an average age of 47.4 years.

Which brands do Tractor Supply Company fans like most?

Tractor Supply Company fans show strongest brand affinity for Rural King (12.29×), Tractor (4.97×), and Menards (3.25×) over the country average.

Where do Tractor Supply Company fans live in United States?

Tractor Supply Company fans in United States are most concentrated in Texas (reach 2,947,929), Florida (reach 1,576,320), and California (reach 1,234,500). These three regions account for the largest share of the active audience.

What other brands do Tractor Supply Company fans also like?

Beyond Tractor Supply Company itself, the audience over-indexes on Tractor (4.97×), Menards (3.25×), AutoZone (2.43×), and Northern Tool (7.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tractor Supply Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.