Rascasse Audience Intelligence

Fleet Farm Target Market in United States

A data profile of the people who buy, follow and care about Fleet Farm in United States — modelled from more than twelve digital signal sources. Fleet Farm has an estimated audience of 8,262,302 people in United States.

#5among Hardware store in United States#443among Brand in United States#117in Shopping

The average Fleet Farm fan in United States is 43.9 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Minnesota, Iowa.

Top brand affinities include Ace Hardware, Menards, Hardware store, with strongest over-indexing on Ace Hardware (2.32× the country average).

Demographically, the Fleet Farm audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fleet Farm fan in United States is balanced, around 43.9 years old, with strong DIY Mentality tendencies and a notable affinity for Ace Hardware.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fleet Farm profile in United States.

Audience size
8.3M
in United States
Gender
50.2%♀
49.8% male
Age
43.9
average years
Country rank
#4293
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fleet Farm

50.2% are female, 49.8% are male, average age 43.9.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Fleet Farm audience in United States
MetricValue
Female50.2%
Male49.8%
Average age43.9
Estimated audience size8,262,302
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Fleet Farm audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

99.6%

of the worldwide Fleet Farm audience comes from United States.

Worldwide audience distribution share by country for Fleet Farm
CountryShare
United States99.6%
Canada0.1%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fleet Farm audience in United States is strongest.

Fig. 05

Top regions by affinity

Fleet Farm customers by region in United States
#RegionReachAffinity×
01Wisconsin~2M15.02×
02Minnesota~1.5M13.07×
03South Dakota~100K7.39×
04North Dakota~100K6.62×
05Iowa~400K6.27×
06Nebraska~30K0.83×
07Rhode Island~10K0.46×
08Vermont~6K0.46×
09Delaware~10K0.43×
10Illinois~100K0.38×
11Hawaii~10K0.37×
12Alaska~5K0.32×
13Maine~9K0.30×
14New Hampshire~9K0.29×
15West Virginia~10K0.27×
16New Mexico~9K0.22×
17Idaho~8K0.21×
18Montana~4K0.19×
19Washington, District of Columbia~4K0.18×
20Connecticut~10K0.16×
21Mississippi~10K0.16×
22Nevada~10K0.13×
23Kansas~8K0.13×
24Louisiana~10K0.12×
25Oregon~10K0.12×
26Arkansas~8K0.12×
27Maryland~20K0.11×
28Missouri~10K0.11×
29South Carolina~10K0.11×
30Kentucky~10K0.11×
31Oklahoma~10K0.11×
32Utah~8K0.11×
33Michigan~20K0.10×
34Massachusetts~20K0.10×
35Alabama~10K0.10×
36New Jersey~20K0.08×
37Tennessee~10K0.08×
38Indiana~10K0.08×
39Colorado~10K0.08×
40Arizona~10K0.07×
41Washington~10K0.07×
42North Carolina~20K0.06×
43Georgia~20K0.06×
44Ohio~10K0.06×
45Virginia~10K0.06×
46Pennsylvania~10K0.05×
47Texas~30K0.04×
48Florida~20K0.04×
49New York~20K0.04×
50California~30K0.03×
Fig. 06

Affinity by region

Affinity by region — Fleet Farm, United States
0.03×1.00×15.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fleet Farm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fleet Farm audience
#·InterestCategoryAffinity×
01Lowe'sShopping3.65×
02Sportsman's WarehouseShopping3.29×
03Hardware storeHome & Garden2.36×
04Ace HardwareHome & Garden2.32×
05MenardsHome & Garden2.14×
06Tractor Supply CompanyShopping2.06×
07KitchenwareHome & Garden2.05×
08Discount TireShopping1.92×
09NASDAQBusiness & Career1.86×
10Discount storesShopping1.80×
11Home AppliancesHome & Garden1.65×
12Real propertyHome & Garden1.61×
13CBS SportsMovies & TV1.59×
14LodgingTravel & Leisure1.58×
15Pizza HutFood & Beverages1.55×
16RenovationHome & Garden1.54×
17AuctionShopping1.54×
18SubwayFood & Beverages1.53×
19IKEAHome & Garden1.53×
20Customer serviceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fleet Farm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fleet Farm audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.55×
IndulgenceJOY1.48×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fleet Farm audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.90×
Luxury OrientationPREMIUM0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fleet Farm's target market in United States?

Fleet Farm's target market in United States covers an estimated 8,262,302 people, concentrated in Wisconsin and Minnesota.

02

What is the gender split and age of Fleet Farm customers?

50.2% of the Fleet Farm audience are female, 49.8% are male, with an average age of 43.9 years.

03

Which brands do Fleet Farm fans like most?

Fleet Farm fans show strongest brand affinity for Ace Hardware (2.32×), Menards (2.14×), and Hardware store (2.36×) over the country average.

04

Where do Fleet Farm fans live in United States?

Fleet Farm fans in United States are most concentrated in Wisconsin (reach ~2M), Minnesota (reach ~1.5M), and Iowa (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fleet Farm fans also like?

Beyond Fleet Farm itself, the audience over-indexes on Menards (2.14×), Hardware store (2.36×), Lowe's (3.65×), and Home Appliances (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in United States

See Fleet Farm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fleet Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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