Fleet Farm Audience in United States

Fleet Farm logo

Fleet Farm has an estimated audience of 7,900,076 people in United States. 55.9% are female, 44.1% are male, average age 43.5. Top regions: Wisconsin, Minnesota, Iowa. Top brand affinities: Elsword, Governor of Michigan, Goop, Vocal harmony, Fairy godmother.

The average Fleet Farm fan in United States is 43.5 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Minnesota, Iowa. Top brand affinities include Elsword, Governor of Michigan, Goop, with strongest over-indexing on Elsword (22.97× the country average). Demographically, the Fleet Farm audience skews more female with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Fleet Farm fans

Demographic split for Fleet Farm audience in United States
MetricValue
Female55.9%
Male44.1%
Average age43.5
Estimated audience size7,900,076

Audience persona

The typical Fleet Farm fan in United States is more female, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Fleet Farm in United States
RegionReachAffinity
Wisconsin1,829,50015.39×
Minnesota1,552,96113.72×
Iowa417,4836.41×
South Dakota126,8396.95×
Illinois110,1120.42×
North Dakota91,1705.62×
Nebraska34,5090.87×
Texas21,4260.03×
Michigan21,3680.1×
California14,4100.02×
Florida13,5390.03×
Missouri12,1050.1×
North Carolina11,4500.05×
New York10,6520.02×
Ohio8,7600.04×
Colorado7,8260.06×
Indiana7,3160.05×
Virginia6,9160.04×
Tennessee6,9110.04×
Pennsylvania6,7550.03×
Arizona6,0260.04×
Kansas5,6920.09×
Georgia5,6360.02×
Utah4,6220.07×
Washington4,0900.03×
Oklahoma3,5950.04×
Arkansas3,5440.05×
Alabama3,3160.03×
Kentucky3,1520.03×
New Jersey2,9130.01×
South Carolina2,6770.02×
Louisiana2,6600.03×
Massachusetts2,3360.02×
Oregon2,0900.02×
Mississippi2,0460.03×
Wyoming1,9610.17×
Maryland1,8900.01×
Nevada1,7290.02×
Montana1,6100.07×
Connecticut1,4110.02×
Idaho1,0480.03×
New Mexico8820.02×
Washington, District of Columbia8030.03×
West Virginia7200.02×
Alaska6800.04×
New Hampshire5730.02×
Maine5500.02×
Hawaii4420.01×
Vermont2780.02×
Rhode Island2650.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fleet Farm audience
BrandAffinityCategory
Elsword22.97×Games
Governor of Michigan9.8×Politics & Society
Goop6.2×Internet & Social Media
Vocal harmony4.96×Music & Radio
Fairy godmother6.97×Literature
Historic site3.95×Arts & Culture
Wok6.05×Food & Beverages
Cherish (group)9.5×Music & Radio
Grinch3.39×Movies & TV
Israel1.77×Travel & Leisure
Hibachi6.48×Food & Beverages
Hipster7.74×Politics & Society
headspace7.24×Health
Google Home4.97×Technology & Electronics
Grace Slick6.33×Music & Radio
El Paso County, Colorado8.59×Travel & Leisure
Kansas1.56×Travel & Leisure
TV Fanatic6.29×Movies & TV
Mathcore4.41×Music & Radio
Kikar HaShabbat8.77×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fleet Farm audience
TraitClusterScore
DIY MentalityTHRILL1.25
IndulgenceJOY1.21
Price SensitivityPREMIUM1.21
ExtroversionTHRILL1.18
Family OrientationCONSERVATISM1.18
Risk AppetiteTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Fleet Farm
CountryShare
United States99.6%
Canada0.1%
United Kingdom0.1%

See Fleet Farm audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Fleet Farm have in United States?

Fleet Farm has an estimated audience of 7,900,076 people in United States, concentrated in Wisconsin and Minnesota.

What is the gender split and age of Fleet Farm fans?

55.9% of Fleet Farm fans are female, 44.1% are male, with an average age of 43.5 years.

Which brands do Fleet Farm fans like most?

Fleet Farm fans show strongest brand affinity for Elsword (22.97×), Governor of Michigan (9.8×), and Goop (6.2×) over the country average.

Where do Fleet Farm fans live in United States?

Fleet Farm fans in United States are most concentrated in Wisconsin (reach 1,829,500), Minnesota (reach 1,552,961), and Iowa (reach 417,483). These three regions account for the largest share of the active audience.

What other brands do Fleet Farm fans also like?

Beyond Fleet Farm itself, the audience over-indexes on Governor of Michigan (9.8×), Goop (6.2×), Vocal harmony (4.96×), and Fairy godmother (6.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fleet Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.