IKEA Audience in United States

IKEA logo

IKEA has an estimated audience of 52,624,603 people in United States. 65.3% are female, 34.7% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Ready-to-assemble furniture, Child, Food and drink, Mobile phones, West Elm.

The average IKEA fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ready-to-assemble furniture, Child, Food and drink, with strongest over-indexing on Ready-to-assemble furniture (13.5× the country average). Demographically, the IKEA audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of IKEA fans

Demographic split for IKEA audience in United States
MetricValue
Female65.3%
Male34.7%
Average age38.9
Estimated audience size52,624,603

Audience persona

The typical IKEA fan in United States is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Ready-to-assemble furniture.

Top regions in United States

Top regions ranked by reach for IKEA in United States
RegionReachAffinity
California10,672,9171.84×
Texas6,012,5081.33×
Florida5,442,8631.53×
New York4,559,4421.55×
Illinois2,608,1631.49×
Pennsylvania2,242,3931.27×
New Jersey2,137,2671.6×
Washington1,886,3151.79×
Ohio1,801,1841.11×
Virginia1,780,1391.39×
Georgia1,544,2620.95×
Michigan1,543,5771.12×
Massachusetts1,525,0511.47×
North Carolina1,507,1030.95×
Maryland1,480,9041.64×
Arizona1,187,1731.1×
Colorado1,084,2171.31×
Indiana1,049,8751.09×
Minnesota1,014,8781.35×
Oregon975,7211.62×
Missouri923,4361.09×
Wisconsin913,1811.15×
Tennessee773,8500.73×
Utah755,6491.6×
Connecticut749,9281.42×
Nevada664,2311.31×
South Carolina548,5090.69×
Kentucky444,5800.67×
Kansas421,0041.02×
Oklahoma350,9460.6×
Alabama345,8310.47×
Louisiana293,9050.43×
Iowa269,5020.62×
Arkansas248,0810.57×
Washington, District of Columbia211,0731.33×
Mississippi186,5920.43×
Rhode Island183,4201.1×
Idaho182,4320.69×
New Hampshire168,5070.81×
New Mexico151,2050.57×
Nebraska149,7040.57×
Delaware141,2110.97×
West Virginia139,0790.57×
Maine132,9580.71×
Hawaii81,9780.36×
Montana72,0430.49×
Vermont71,4860.77×
South Dakota56,9960.47×
North Dakota54,4380.5×
Alaska35,7490.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IKEA audience
BrandAffinityCategory
Ready-to-assemble furniture13.5×Home & Garden
Child2.28×Kids & Family
Food and drink1.7×Food & Beverages
Mobile phones2.2×Technology & Electronics
West Elm5.25×Home & Garden
Food1.65×Food & Beverages
Education2.04×Business & Career
Mobile app2.09×Technology & Electronics
Yahoo!奇摩名人娛樂2.9×Internet & Social Media
Hobby Lobby2.52×Home & Garden
Fitness and wellness1.57×Sports
Gift2.09×Shopping
Woman2×Kids & Family
Beverages1.74×Food & Beverages
Kohl's2.33×Shopping
Women's clothing2.2×Fashion & Accessoires
T.J.Maxx2.98×Shopping
United States1.56×Travel & Leisure
Restaurants1.55×Food & Beverages
Aritzia4.34×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IKEA audience
TraitClusterScore
Design AffinityPREMIUM1.93
DIY MentalityTHRILL1.55
SustainabilityBALANCE1.51
IndulgenceJOY1.45
Quality AwarenessPREMIUM1.38
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for IKEA
CountryShare
United States15.3%
Japan6.9%
Germany5.6%

See IKEA audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does IKEA have in United States?

IKEA has an estimated audience of 52,624,603 people in United States, concentrated in California and Texas.

What is the gender split and age of IKEA fans?

65.3% of IKEA fans are female, 34.7% are male, with an average age of 38.9 years.

Which brands do IKEA fans like most?

IKEA fans show strongest brand affinity for Ready-to-assemble furniture (13.5×), Child (2.28×), and Food and drink (1.7×) over the country average.

Where do IKEA fans live in United States?

IKEA fans in United States are most concentrated in California (reach 10,672,917), Texas (reach 6,012,508), and Florida (reach 5,442,863). These three regions account for the largest share of the active audience.

What other brands do IKEA fans also like?

Beyond IKEA itself, the audience over-indexes on Child (2.28×), Food and drink (1.7×), Mobile phones (2.2×), and West Elm (5.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IKEA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.