Rascasse Audience Intelligence

Crate & Barrel Target Market in United States

A data profile of the people who buy, follow and care about Crate & Barrel in United States — modelled from more than twelve digital signal sources. Crate & Barrel has an estimated audience of 8,661,186 people in United States.

#6among Furniture in United States#415among Brand in United States#298in Home & Garden

The average Crate & Barrel fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include West Elm, Marshalls, IKEA, with strongest over-indexing on West Elm (9.54× the country average).

Demographically, the Crate & Barrel audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crate & Barrel fan in United States is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for West Elm.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crate & Barrel profile in United States.

Audience size
8.7M
in United States
Gender
64.6%♀
35.4% male
Age
36.3
average years
Country rank
#4108
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crate & Barrel

64.6% are female, 35.4% are male, average age 36.3.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Crate & Barrel audience in United States
MetricValue
Female64.6%
Male35.4%
Average age36.3
Estimated audience size8,661,186
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Crate & Barrel audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

99.5%

of the worldwide Crate & Barrel audience comes from United States.

Worldwide audience distribution share by country for Crate & Barrel
CountryShare
United States99.5%
China0.1%
United Kingdom0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crate & Barrel audience in United States is strongest.

Fig. 05

Top regions by affinity

Crate & Barrel customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K3.81×
02Illinois~900K3.18×
03Massachusetts~500K2.65×
04New York~1M2.41×
05Washington~400K2.39×
06Connecticut~200K2.27×
07New Jersey~500K2.15×
08California~2M2.08×
09Colorado~300K1.87×
10Oregon~200K1.77×
11Virginia~400K1.71×
12Rhode Island~50K1.66×
13Minnesota~200K1.54×
14Texas~1M1.33×
15North Carolina~300K1.28×
16Maryland~200K1.25×
17Arizona~200K1.23×
18Kansas~80K1.22×
19Florida~700K1.19×
20Nevada~90K1.05×
21Pennsylvania~300K1.01×
22Utah~80K1.01×
23Georgia~300K0.98×
24Missouri~100K0.97×
25Ohio~300K0.96×
26Wisconsin~100K0.84×
27Indiana~100K0.70×
28New Hampshire~20K0.66×
29Michigan~100K0.65×
30Tennessee~100K0.62×
31Vermont~9K0.62×
32Alaska~10K0.61×
33North Dakota~10K0.61×
34South Dakota~10K0.59×
35Delaware~10K0.55×
36Montana~10K0.54×
37Maine~20K0.53×
38West Virginia~20K0.50×
39Idaho~20K0.47×
40Hawaii~20K0.46×
41Mississippi~30K0.45×
42Nebraska~20K0.45×
43New Mexico~20K0.43×
44Iowa~30K0.42×
45South Carolina~50K0.40×
46Arkansas~30K0.40×
47Kentucky~40K0.35×
48Oklahoma~30K0.35×
49Louisiana~40K0.33×
50Alabama~40K0.31×
Fig. 06

Affinity by region

Affinity by region — Crate & Barrel, United States
0.31×1.00×3.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crate & Barrel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crate & Barrel audience
#·InterestCategoryAffinity×
01West ElmHome & Garden9.54×
02Restoration HardwareHome & Garden7.73×
03Bob's Discount FurnitureHome & Garden5.34×
04MarshallsFashion & Accessoires5.17×
05Ashley Furniture HomeStoresHome & Garden4.93×
06Pottery BarnHome & Garden4.56×
07MenardsHome & Garden4.42×
08T.J.MaxxShopping4.15×
09Williams-SonomaHome & Garden4.10×
10IKEAHome & Garden4.01×
11Banana RepublicFashion & Accessoires3.74×
12Home DesignHome & Garden3.70×
13Macy'sShopping3.35×
14Hobby LobbyHome & Garden2.44×
15Old NavyFashion & Accessoires2.34×
16Kohl'sShopping2.09×
17Target CorporationShopping1.99×
18WomanKids & Family1.80×
19Alcoholic beveragesFood & Beverages1.68×
20RestaurantsFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crate & Barrel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crate & Barrel audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.98×
DIY MentalityTHRILL1.92×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crate & Barrel audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.61×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crate & Barrel's target market in United States?

Crate & Barrel's target market in United States covers an estimated 8,661,186 people, concentrated in California and New York.

02

What is the gender split and age of Crate & Barrel customers?

64.6% of the Crate & Barrel audience are female, 35.4% are male, with an average age of 36.3 years.

03

Which brands do Crate & Barrel fans like most?

Crate & Barrel fans show strongest brand affinity for West Elm (9.54×), Marshalls (5.17×), and IKEA (4.01×) over the country average.

04

Where do Crate & Barrel fans live in United States?

Crate & Barrel fans in United States are most concentrated in California (reach ~2M), New York (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Crate & Barrel fans also like?

Beyond Crate & Barrel itself, the audience over-indexes on Marshalls (5.17×), IKEA (4.01×), Menards (4.42×), and Macy's (3.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Crate & Barrel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crate & Barrel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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