Crate & Barrel Audience in United States

Demographics of Crate & Barrel fans

Audience persona

The typical Crate & Barrel fan in United States is more female, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for West Elm.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Crate & Barrel audiences in other countries

• Crate & Barrel — Germany
• Crate & Barrel — United Kingdom
• Crate & Barrel — France
• Crate & Barrel — Italy
• Crate & Barrel — Spain
• Crate & Barrel — Brazil
• Crate & Barrel — Japan
• Crate & Barrel — South Korea
• Crate & Barrel — India

More Furniture audiences in United States

• IKEA (52,624,603)
• Pottery Barn (31,509,455)
• Wayfair (28,820,910)
• Ashley Furniture HomeStores (19,025,835)
• West Elm (18,987,827)

Frequently asked questions

How many fans does Crate & Barrel have in United States?

Crate & Barrel has an estimated audience of 8,640,992 people in United States, concentrated in California and New York.

What is the gender split and age of Crate & Barrel fans?

64.6% of Crate & Barrel fans are female, 35.4% are male, with an average age of 36.3 years.

Which brands do Crate & Barrel fans like most?

Crate & Barrel fans show strongest brand affinity for West Elm (9.54×), Marshalls (5.17×), and IKEA (4.01×) over the country average.

Where do Crate & Barrel fans live in United States?

Crate & Barrel fans in United States are most concentrated in California (reach 1,816,511), New York (reach 1,055,271), and Texas (reach 902,940). These three regions account for the largest share of the active audience.

What other brands do Crate & Barrel fans also like?

Beyond Crate & Barrel itself, the audience over-indexes on Marshalls (5.17×), IKEA (4.01×), Menards (4.42×), and Macy's (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crate & Barrel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.