Banana Republic Audience in United States

Demographics of Banana Republic fans

Audience persona

The typical Banana Republic fan in United States is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Banana Republic audiences in other countries

• Banana Republic — Germany
• Banana Republic — United Kingdom
• Banana Republic — France
• Banana Republic — Italy
• Banana Republic — Spain
• Banana Republic — Brazil
• Banana Republic — Japan
• Banana Republic — South Korea
• Banana Republic — India

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Frequently asked questions

How many fans does Banana Republic have in United States?

Banana Republic has an estimated audience of 23,039,134 people in United States, concentrated in California and New York.

What is the gender split and age of Banana Republic fans?

74.7% of Banana Republic fans are female, 25.3% are male, with an average age of 37.3 years.

Which brands do Banana Republic fans like most?

Banana Republic fans show strongest brand affinity for Harry Potter (1.58×), Kohl's (1.55×), and Yahoo!奇摩名人娛樂 (1.74×) over the country average.

Where do Banana Republic fans live in United States?

Banana Republic fans in United States are most concentrated in California (reach 4,320,612), New York (reach 2,806,137), and Texas (reach 2,349,948). These three regions account for the largest share of the active audience.

What other brands do Banana Republic fans also like?

Beyond Banana Republic itself, the audience over-indexes on Kohl's (1.55×), Yahoo!奇摩名人娛樂 (1.74×), Nordstrom (1.59×), and Yahoo!ショッピング (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Banana Republic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.