Rascasse Audience Intelligence

Banana Republic Target Market in United States

A data profile of the people who buy, follow and care about Banana Republic in United States — modelled from more than twelve digital signal sources. Banana Republic has an estimated audience of 23,102,630 people in United States.

#1among Mainstream fashion in United States#138among Brand in United States#64in Fashion & Accessoires

The average Banana Republic fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Harry Potter, Kohl's, Nordstrom, with strongest over-indexing on Harry Potter (1.58× the country average).

Demographically, the Banana Republic audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Banana Republic fan in United States is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Banana Republic profile in United States.

Audience size
23.1M
in United States
Gender
74.7%♀
25.3% male
Age
37.3
average years
Country rank
#1360
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Banana Republic

74.7% are female, 25.3% are male, average age 37.3.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Banana Republic audience in United States
MetricValue
Female74.7%
Male25.3%
Average age37.3
Estimated audience size23,102,630
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Banana Republic audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Banana Republic audience comes from United States.

Worldwide audience distribution share by country for Banana Republic
CountryShare
United States63.6%
Canada7.0%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banana Republic audience in United States is strongest.

Fig. 05

Top regions by affinity

Banana Republic customers by region in United States
#RegionReachAffinity×
01New York~3M2.27×
02New Jersey~1M2.08×
03Washington, District of Columbia~100K2.07×
04Massachusetts~800K1.80×
05Connecticut~400K1.65×
06California~4M1.63×
07Rhode Island~100K1.52×
08Virginia~800K1.37×
09Maryland~500K1.34×
10Vermont~50K1.34×
11Illinois~1M1.30×
12Georgia~900K1.21×
13Washington~500K1.16×
14Hawaii~100K1.16×
15Texas~2M1.13×
16Pennsylvania~900K1.11×
17Colorado~400K1.10×
18Florida~1.5M1.09×
19Oregon~300K1.08×
20New Hampshire~100K1.07×
21Maine~90K1.04×
22Minnesota~300K1.02×
23Delaware~60K1.02×
24North Carolina~700K1.01×
25Nevada~200K0.91×
26Arizona~400K0.89×
27Michigan~500K0.88×
28Utah~200K0.86×
29Louisiana~200K0.84×
30Wisconsin~300K0.82×
31Missouri~300K0.81×
32South Carolina~300K0.77×
33Ohio~500K0.76×
34Tennessee~300K0.75×
35Nebraska~90K0.75×
36Kansas~100K0.74×
37Idaho~80K0.72×
38Arkansas~100K0.70×
39New Mexico~80K0.70×
40Indiana~300K0.66×
41Alabama~200K0.65×
42Oklahoma~200K0.65×
43Alaska~30K0.64×
44Kentucky~200K0.63×
45Iowa~100K0.63×
46Montana~40K0.56×
47Mississippi~100K0.53×
48South Dakota~20K0.45×
49North Dakota~20K0.43×
50West Virginia~40K0.42×
Fig. 06

Affinity by region

Affinity by region — Banana Republic, United States
0.42×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banana Republic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banana Republic audience
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden2.13×
02Makeup TutorialsBeauty & Wellness2.05×
03Diaper bagKids & Family2.02×
04Architecture & DesignBusiness & Career2.02×
05Health And BeautyBeauty & Wellness2.01×
06Home DesignHome & Garden1.96×
07Healthy habitsHealth1.88×
08Infant clothingKids & Family1.85×
09Dog loversPets & Animals1.83×
10H.O.M.E.Home & Garden1.82×
11Fashion NovaShopping1.79×
12Dog collarPets & Animals1.73×
13Pottery BarnHome & Garden1.71×
141080iTechnology & Electronics1.65×
15NordstromShopping1.59×
16Harry PotterMovies & TV1.58×
17ChildbirthKids & Family1.57×
18ULTA BeautyBeauty & Wellness1.57×
19Kohl'sShopping1.55×
20ToddlerKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banana Republic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Banana Republic audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.39×
Pet OwnershipJOY1.23×
Luxury OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Banana Republic audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
TraditionCONSERVATISM0.66×
Career OrientationPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Banana Republic's target market in United States?

Banana Republic's target market in United States covers an estimated 23,102,630 people, concentrated in California and New York.

02

What is the gender split and age of Banana Republic customers?

74.7% of the Banana Republic audience are female, 25.3% are male, with an average age of 37.3 years.

03

Which brands do Banana Republic fans like most?

Banana Republic fans show strongest brand affinity for Harry Potter (1.58×), Kohl's (1.55×), and Nordstrom (1.59×) over the country average.

04

Where do Banana Republic fans live in United States?

Banana Republic fans in United States are most concentrated in California (reach ~4M), New York (reach ~3M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Banana Republic fans also like?

Beyond Banana Republic itself, the audience over-indexes on Kohl's (1.55×), Nordstrom (1.59×), 1080i (1.65×), and Healthy habits (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See Banana Republic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Banana Republic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →