A data profile of the people who buy, follow and care about Toddler in United States — modelled from more than twelve digital signal sources. Toddler has an estimated audience of 37,182,466 people in United States.
Toddler has an estimated audience of 37,182,466 people in United States. 77.8% are female, 22.2% are male, average age 36.8. Top brand affinities: Baby food, Child development, Mothercare, Parental leave, Do it yourself (DIY).
Top brand affinities include Baby food, Child development, Mothercare, with strongest over-indexing on Baby food (7.63× the country average).
Demographically, the Toddler audience skews more female with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Indulgence.
The typical Toddler fan in United States is more female, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for Baby food.
The key figures that characterise the Toddler profile in United States.
77.8% are female, 22.2% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 36.8 |
| Estimated audience size | 37,182,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 15% |
The strongest cross-interests of the Toddler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mothercare | Kids & Family | 7.75× | ||
| 02 | Baby food | Kids & Family | 7.63× | ||
| 03 | Child development | Business & Career | 7.43× | ||
| 04 | Parental leave | Kids & Family | 7.28× | ||
| 05 | Early childhood education | Business & Career | 4.47× | ||
| 06 | Preschool | Kids & Family | 4.25× | ||
| 07 | Breastfeeding | Kids & Family | 3.17× | ||
| 08 | Non-fiction books | Literature | 3.15× | ||
| 09 | Property finder | Home & Garden | 3.03× | ||
| 10 | Kindergarten | Kids & Family | 3.00× | ||
| 11 | Scooby-Doo | Movies & TV | 2.64× | ||
| 12 | Milk | Food & Beverages | 2.48× | ||
| 13 | House music | Music & Radio | 2.28× | ||
| 14 | High school | Business & Career | 2.26× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.88× | ||
| 16 | Etsy | Fashion & Accessoires | 1.86× | ||
| 17 | Department store | Shopping | 1.85× | ||
| 18 | Personal care | Health | 1.65× | ||
| 19 | Old Navy | Fashion & Accessoires | 1.61× | ||
| 20 | Sephora | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.35× | |
| Indulgence | JOY | 1.34× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Tradition | CONSERVATISM | 0.84× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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