Toddler Audience in United States
Toddler has an estimated audience of 37,182,466 people in United States. 77.8% are female, 22.2% are male, average age 36.8. Top brand affinities: Elsword, JDSU, Staycation, Home equity, Bank account.
Top brand affinities include Elsword, JDSU, Staycation, with strongest over-indexing on Elsword (28× the country average). Demographically, the Toddler audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Creativity.
Category: Kids & Family · Type: Topic
Demographics of Toddler fans
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 36.8 |
| Estimated audience size | 37,182,466 |
Audience persona
The typical Toddler fan in United States is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 28× | Games |
| JDSU | 3.18× | Business & Career |
| Staycation | 2.83× | Home & Garden |
| Home equity | 1.56× | Home & Garden |
| Bank account | 1.92× | Business & Career |
| Regional styles of Mexican music | 1.56× | Music & Radio |
| Halsey, Oregon | 4.3× | Travel & Leisure |
| Mothercare | 1.65× | Kids & Family |
| Home staging | 2.63× | Home & Garden |
| Stamp collecting | 2.22× | Home & Garden |
| Hocus Pocus | 1.73× | Movies & TV |
| Cachorro | 1.87× | Pets & Animals |
| Tierra caliente | 2.7× | Travel & Leisure |
| St. Ives | 4.67× | Travel & Leisure |
| Percussion ensemble | 6.76× | Music & Radio |
| Janitor | 2.04× | Home & Garden |
| Moe Howard | 2.87× | Movies & TV |
| Fox & Friends | 1.53× | Movies & TV |
| Shiba Inu | 2.11× | Pets & Animals |
| Solo climbing | 2.03× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.27 |
| Creativity | OPEN | 1.2 |
| DIY Mentality | THRILL | 1.19 |
| Price Sensitivity | PREMIUM | 1.17 |
| Sustainability | BALANCE | 1.15 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 12.5% |
| Germany | 5.9% |
See Toddler audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Toddler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.