Rascasse Audience Intelligence

Breastfeeding Audience in United States

A data profile of the people who buy, follow and care about Breastfeeding in United States — modelled from more than twelve digital signal sources. Breastfeeding has an estimated audience of 12,308,163 people in United States.

#1924among Topic in United States#86in Kids & Family

The average Breastfeeding fan in United States is 34.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Infant clothing, Baby food, Infant bodysuit, with strongest over-indexing on Infant clothing (7.65× the country average).

Demographically, the Breastfeeding audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Breastfeeding fan in United States is more female, around 34.0 years old, with strong Individualism tendencies and a notable affinity for Infant clothing.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breastfeeding profile in United States.

Audience size
12.3M
in United States
Gender
81.8%♀
18.2% male
Age
34.0
average years
Country rank
#2899
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breastfeeding fans

81.8% are female, 18.2% are male, average age 34.0.

Fig. 02

Gender split

81.8%
Female
18.2%
Male
Demographic split for Breastfeeding audience in United States
MetricValue
Female81.8%
Male18.2%
Average age34.0
Estimated audience size12,308,163
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Breastfeeding audience in United States
Age bracketShare%
16-1926%
20-2931%
30-3921%
40-4912%
50+10%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Breastfeeding audience comes from United States.

Worldwide audience distribution share by country for Breastfeeding
CountryShare
United States15.0%
Indonesia5.1%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breastfeeding audience in United States is strongest.

Fig. 05

Top regions by affinity

Breastfeeding fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.23×
02Oklahoma~200K1.22×
03Arkansas~100K1.22×
04Idaho~70K1.17×
05Kentucky~200K1.14×
06Mississippi~100K1.12×
07Kansas~100K1.11×
08Nebraska~70K1.11×
09South Dakota~30K1.10×
10West Virginia~60K1.09×
11North Dakota~30K1.09×
12Texas~1M1.07×
13Iowa~100K1.07×
14Indiana~200K1.06×
15Missouri~200K1.06×
16Alabama~200K1.06×
17Louisiana~200K1.06×
18Ohio~400K1.05×
19Tennessee~300K1.05×
20New Mexico~60K1.05×
21Alaska~30K1.05×
22North Carolina~400K1.04×
23Hawaii~50K1.02×
24Georgia~400K1.01×
25California~1.5M1.00×
26Arizona~300K1.00×
27Minnesota~200K1.00×
28Michigan~300K0.99×
29Washington~200K0.98×
30Montana~30K0.98×
31Wisconsin~200K0.97×
32South Carolina~200K0.97×
33Oregon~100K0.97×
34Pennsylvania~400K0.96×
35Maine~40K0.96×
36Virginia~300K0.95×
37Florida~800K0.93×
38New York~600K0.93×
39Illinois~400K0.93×
40Connecticut~100K0.91×
41New Jersey~300K0.90×
42Maryland~200K0.90×
43Nevada~100K0.89×
44New Hampshire~40K0.87×
45Vermont~20K0.87×
46Massachusetts~200K0.83×
47Colorado~200K0.83×
48Rhode Island~30K0.82×
49Delaware~30K0.81×
50Washington, District of Columbia~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Breastfeeding, United States
0.75×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breastfeeding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breastfeeding audience
#·InterestCategoryAffinity×
01Nursing braFashion & Accessoires11.29×
02MothercareKids & Family9.94×
03Baby toysKids & Family9.41×
04Baby transportKids & Family8.99×
05Maternity clothingFashion & Accessoires8.82×
06Manicure & PedicureBeauty & Wellness8.44×
07Infant bodysuitKids & Family8.36×
08Cloth diaperKids & Family8.33×
09BabywearingKids & Family8.18×
10Child safety seatKids & Family8.12×
11Baby bottleKids & Family7.87×
12Baby foodKids & Family7.70×
13Infant clothingKids & Family7.65×
14Infant bedHome & Garden7.61×
15Child developmentBusiness & Career7.21×
16Baby powderKids & Family7.06×
17Diaper bagKids & Family6.59×
18Wedding planningKids & Family5.62×
19Child careKids & Family3.73×
20ToddlerKids & Family3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breastfeeding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breastfeeding audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.61×
Family OrientationCONSERVATISM1.35×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breastfeeding audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
Risk AppetiteTHRILL0.65×
TravellingTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breastfeeding have in United States?

Breastfeeding has an estimated audience of 12,308,163 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Breastfeeding fans?

81.8% of Breastfeeding fans are female, 18.2% are male, with an average age of 34.0 years.

03

Which brands do Breastfeeding fans like most?

Breastfeeding fans show strongest brand affinity for Infant clothing (7.65×), Baby food (7.7×), and Infant bodysuit (8.36×) over the country average.

04

Where do Breastfeeding fans live in United States?

Breastfeeding fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Breastfeeding fans also like?

Beyond Breastfeeding itself, the audience over-indexes on Baby food (7.7×), Infant bodysuit (8.36×), Diaper bag (6.59×), and Child development (7.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Breastfeeding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Breastfeeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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