Breastfeeding Audience in United States

Breastfeeding logo

Breastfeeding has an estimated audience of 12,308,163 people in United States. 81.8% are female, 18.2% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: Infant clothing, Baby food, Infant bodysuit, Diaper bag, Child development.

The average Breastfeeding fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Infant clothing, Baby food, Infant bodysuit, with strongest over-indexing on Infant clothing (7.65× the country average). Demographically, the Breastfeeding audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Breastfeeding fans

Demographic split for Breastfeeding audience in United States
MetricValue
Female81.8%
Male18.2%
Average age34.0
Estimated audience size12,308,163

Audience persona

The typical Breastfeeding fan in United States is more female, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Infant clothing.

Top regions in United States

Top regions ranked by reach for Breastfeeding in United States
RegionReachAffinity
California1,451,4901.07×
Texas1,206,5261.14×
Florida816,2140.98×
New York709,1801.03×
Ohio419,8041.11×
Pennsylvania411,8250.99×
Georgia404,2911.07×
Illinois403,0810.98×
North Carolina386,4511.04×
Michigan326,1261.01×
Virginia296,1420.99×
New Jersey292,0460.93×
Tennessee269,0051.09×
Arizona255,8071.02×
Washington252,5641.02×
Indiana248,9481.11×
Missouri210,4671.06×
Massachusetts205,5340.85×
Maryland184,5460.87×
Minnesota179,8441.02×
Wisconsin179,5180.97×
Alabama179,4351.04×
South Carolina175,1210.95×
Kentucky172,2931.12×
Louisiana165,6311.04×
Oklahoma163,8431.2×
Colorado161,8760.83×
Utah139,0351.26×
Oregon137,8600.98×
Arkansas123,9611.22×
Iowa112,5441.11×
Connecticut112,5400.91×
Mississippi111,1721.1×
Kansas109,0471.12×
Nevada107,5060.9×
Idaho70,0991.14×
Nebraska69,0801.12×
New Mexico62,7621.02×
West Virginia61,9691.08×
Hawaii55,7051.05×
Maine42,4580.96×
New Hampshire39,0300.8×
Montana31,4770.92×
South Dakota30,5631.07×
Rhode Island30,3370.77×
Washington, District of Columbia28,2240.76×
Delaware24,3880.72×
Alaska24,2810.92×
North Dakota23,8900.94×
Vermont15,7800.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breastfeeding audience
BrandAffinityCategory
Infant clothing7.65×Kids & Family
Baby food7.7×Kids & Family
Infant bodysuit8.36×Kids & Family
Diaper bag6.59×Kids & Family
Child development7.21×Business & Career
Mothercare9.94×Kids & Family
Babywearing8.18×Kids & Family
Manicure & Pedicure8.44×Beauty & Wellness
Child safety seat8.12×Kids & Family
Infant bed7.61×Home & Garden
Cloth diaper8.33×Kids & Family
Baby powder7.06×Kids & Family
Baby transport8.99×Kids & Family
Baby bottle7.87×Kids & Family
Baby toys9.41×Kids & Family
Toddler3.17×Kids & Family
Maternity clothing8.82×Fashion & Accessoires
Wedding planning5.62×Kids & Family
Child care3.73×Kids & Family
Nursing bra11.29×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breastfeeding audience
TraitClusterScore
Luxury OrientationPREMIUM1.59
SustainabilityBALANCE1.2
Healthy LifestyleBALANCE1.2
CreativityOPEN1.2
DIY MentalityTHRILL1.16
Pet OwnershipJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Breastfeeding
CountryShare
United States15.0%
Indonesia5.1%
Brazil4.7%

See Breastfeeding audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Breastfeeding have in United States?

Breastfeeding has an estimated audience of 12,308,163 people in United States, concentrated in California and Texas.

What is the gender split and age of Breastfeeding fans?

81.8% of Breastfeeding fans are female, 18.2% are male, with an average age of 34.0 years.

Which brands do Breastfeeding fans like most?

Breastfeeding fans show strongest brand affinity for Infant clothing (7.65×), Baby food (7.7×), and Infant bodysuit (8.36×) over the country average.

Where do Breastfeeding fans live in United States?

Breastfeeding fans in United States are most concentrated in California (reach 1,451,490), Texas (reach 1,206,526), and Florida (reach 816,214). These three regions account for the largest share of the active audience.

What other brands do Breastfeeding fans also like?

Beyond Breastfeeding itself, the audience over-indexes on Baby food (7.7×), Infant bodysuit (8.36×), Diaper bag (6.59×), and Child development (7.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breastfeeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.