Rascasse Audience Intelligence

Child care Audience in United States

A data profile of the people who buy, follow and care about Child care in United States — modelled from more than twelve digital signal sources. Child care has an estimated audience of 20,812,026 people in United States.

#1079among Topic in United States#56in Kids & Family

The average Child care fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diaper bag, Child development, Life insurance, with strongest over-indexing on Diaper bag (3.6× the country average).

Demographically, the Child care audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Child care fan in United States is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Diaper bag.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Child care profile in United States.

Audience size
20.8M
in United States
Gender
74.0%♀
26.0% male
Age
41.4
average years
Country rank
#1572
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Child care fans

74.0% are female, 26.0% are male, average age 41.4.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Child care audience in United States
MetricValue
Female74.0%
Male26.0%
Average age41.4
Estimated audience size20,812,026
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Child care audience in United States
Age bracketShare%
16-1910%
20-2922%
30-3924%
40-4921%
50+23%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Child care audience comes from United States.

Worldwide audience distribution share by country for Child care
CountryShare
United States12.6%
Japan7.6%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Child care audience in United States is strongest.

Fig. 05

Top regions by affinity

Child care fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~1M3.33×
02Wisconsin~500K1.57×
03Oklahoma~300K1.36×
04New Hampshire~100K1.36×
05Maryland~500K1.30×
06New Mexico~100K1.30×
07Washington~500K1.27×
08Washington, District of Columbia~80K1.27×
09Montana~70K1.20×
10Illinois~800K1.17×
11Iowa~200K1.16×
12Colorado~400K1.10×
13Mississippi~200K1.07×
14Indiana~400K1.06×
15Oregon~200K1.04×
16Michigan~600K1.03×
17Louisiana~300K1.03×
18Kansas~200K1.03×
19Missouri~300K1.01×
20Virginia~500K1.00×
21Nebraska~100K1.00×
22Maine~70K0.96×
23Ohio~600K0.94×
24Alaska~40K0.94×
25Texas~1.5M0.93×
26North Carolina~600K0.93×
27Vermont~30K0.92×
28South Carolina~300K0.91×
29Idaho~90K0.90×
30North Dakota~40K0.90×
31Tennessee~400K0.89×
32Arkansas~200K0.89×
33West Virginia~80K0.85×
34California~2M0.84×
35Kentucky~200K0.84×
36South Dakota~40K0.84×
37New York~1M0.83×
38Pennsylvania~600K0.83×
39Georgia~500K0.83×
40Arizona~400K0.82×
41Massachusetts~300K0.81×
42Utah~200K0.81×
43Florida~1M0.80×
44Alabama~200K0.80×
45Delaware~50K0.80×
46Nevada~200K0.78×
47Rhode Island~50K0.77×
48Hawaii~70K0.73×
49Connecticut~100K0.71×
50New Jersey~300K0.66×
Fig. 06

Affinity by region

Affinity by region — Child care, United States
0.66×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Child care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Child care audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career3.93×
02Infant bedHome & Garden3.92×
03Parenting stylesKids & Family3.80×
04Diaper bagKids & Family3.60×
05Infant bodysuitKids & Family3.38×
06Life insuranceBusiness & Career3.05×
07Baby foodKids & Family3.01×
08Primary educationKids & Family2.86×
09Infant clothingKids & Family2.80×
10KindergartenKids & Family2.65×
11Old agePolitics & Society2.54×
12Hobby LobbyHome & Garden1.91×
13GrandparentKids & Family1.84×
14ParentingKids & Family1.67×
15Dollar GeneralShopping1.60×
16Dollar TreeShopping1.60×
17Lindsey GrahamPolitics & Society1.57×
18AldiShopping1.57×
19ParentKids & Family1.56×
20Kohl'sShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Child care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Child care audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.41×
Family OrientationCONSERVATISM1.33×
MindfulnessBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Child care audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Early Adopter MentalityPOWER0.64×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Child care have in United States?

Child care has an estimated audience of 20,812,026 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Child care fans?

74.0% of Child care fans are female, 26.0% are male, with an average age of 41.4 years.

03

Which brands do Child care fans like most?

Child care fans show strongest brand affinity for Diaper bag (3.6×), Child development (3.93×), and Life insurance (3.05×) over the country average.

04

Where do Child care fans live in United States?

Child care fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Child care fans also like?

Beyond Child care itself, the audience over-indexes on Child development (3.93×), Life insurance (3.05×), Hobby Lobby (1.91×), and Infant clothing (2.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Child care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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