Child care Audience in United States

Child care logo

Child care has an estimated audience of 20,812,026 people in United States. 74.0% are female, 26.0% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, Child development, Life insurance, Hobby Lobby, Infant clothing.

The average Child care fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, Child development, Life insurance, with strongest over-indexing on Diaper bag (3.6× the country average). Demographically, the Child care audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Child care fans

Demographic split for Child care audience in United States
MetricValue
Female74.0%
Male26.0%
Average age41.4
Estimated audience size20,812,026

Audience persona

The typical Child care fan in United States is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Child care in United States
RegionReachAffinity
California2,123,6290.93×
Texas1,907,3521.07×
Florida1,230,4350.87×
Minnesota1,140,9883.83×
New York1,003,4200.86×
Illinois863,8531.25×
North Carolina635,3001.01×
Pennsylvania629,3580.9×
Ohio592,3010.92×
Washington585,0451.4×
Michigan582,1191.07×
Georgia557,6870.87×
Virginia537,5211.06×
Wisconsin535,5261.71×
Maryland503,5331.41×
Tennessee388,3370.93×
Colorado380,8261.16×
Massachusetts370,2140.9×
Missouri364,3791.09×
New Jersey364,3010.69×
Indiana351,8000.93×
Arizona343,5610.81×
South Carolina307,3110.98×
Louisiana273,3981.02×
Oregon252,2341.06×
Oklahoma249,9141.08×
Kentucky225,4030.86×
Alabama210,2860.72×
Kansas187,9251.15×
Iowa173,7111.01×
Mississippi164,8090.96×
Arkansas159,9710.93×
Nevada157,4800.78×
Utah152,3160.82×
Connecticut147,9220.71×
Nebraska100,6280.96×
New Mexico99,3450.95×
Idaho92,1960.88×
Washington, District of Columbia83,6061.34×
West Virginia74,9580.77×
Hawaii64,4570.72×
New Hampshire61,5030.75×
Maine57,8500.78×
Montana55,0700.95×
Rhode Island47,6110.72×
Delaware42,8610.75×
Alaska37,4010.84×
North Dakota32,9140.77×
South Dakota31,1000.65×
Vermont26,6180.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Child care audience
BrandAffinityCategory
Diaper bag3.6×Kids & Family
Child development3.93×Business & Career
Life insurance3.05×Business & Career
Hobby Lobby1.91×Home & Garden
Infant clothing2.8×Kids & Family
Parenting1.67×Kids & Family
Parent1.56×Kids & Family
Baby food3.01×Kids & Family
Infant bodysuit3.38×Kids & Family
Old age2.54×Politics & Society
Dollar General1.6×Shopping
Kohl's1.53×Shopping
Aldi1.57×Shopping
Dollar Tree1.6×Shopping
Primary education2.86×Kids & Family
Kindergarten2.65×Kids & Family
Infant bed3.92×Home & Garden
Parenting styles3.8×Kids & Family
Grandparent1.84×Kids & Family
Child safety seat4.04×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Child care audience
TraitClusterScore
Family OrientationCONSERVATISM2.59
ExtroversionTHRILL1.29
Price SensitivityPREMIUM1.28
LGBTQ+ IdentityOPEN1.22
Community OrientationOPEN1.21
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Child care
CountryShare
United States12.6%
Japan7.6%
Brazil5.0%

See Child care audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Child care have in United States?

Child care has an estimated audience of 20,812,026 people in United States, concentrated in California and Texas.

What is the gender split and age of Child care fans?

74.0% of Child care fans are female, 26.0% are male, with an average age of 41.4 years.

Which brands do Child care fans like most?

Child care fans show strongest brand affinity for Diaper bag (3.6×), Child development (3.93×), and Life insurance (3.05×) over the country average.

Where do Child care fans live in United States?

Child care fans in United States are most concentrated in California (reach 2,123,629), Texas (reach 1,907,352), and Florida (reach 1,230,435). These three regions account for the largest share of the active audience.

What other brands do Child care fans also like?

Beyond Child care itself, the audience over-indexes on Child development (3.93×), Life insurance (3.05×), Hobby Lobby (1.91×), and Infant clothing (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.