Rascasse Audience Intelligence

Parenting styles Audience in United States

A data profile of the people who buy, follow and care about Parenting styles in United States — modelled from more than twelve digital signal sources. Parenting styles has an estimated audience of 9,582,105 people in United States.

#2364among Topic in United States#107in Kids & Family

The average Parenting styles fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, McDonald's, Reddit, with strongest over-indexing on Pinterest (4.62× the country average).

Demographically, the Parenting styles audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parenting styles fan in United States is more female, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Pinterest.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parenting styles profile in United States.

Audience size
9.6M
in United States
Gender
82.0%♀
18.0% male
Age
38.1
average years
Country rank
#3735
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parenting styles fans

82.0% are female, 18.0% are male, average age 38.1.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Parenting styles audience in United States
MetricValue
Female82.0%
Male18.0%
Average age38.1
Estimated audience size9,582,105
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Parenting styles audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3925%
40-4919%
50+15%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Parenting styles audience comes from United States.

Worldwide audience distribution share by country for Parenting styles
CountryShare
United States32.7%
Germany11.2%
India6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parenting styles audience in United States is strongest.

Fig. 05

Top regions by affinity

Parenting styles fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.59×
02Nebraska~60K1.33×
03Idaho~60K1.25×
04California~1.5M1.20×
05Hawaii~50K1.16×
06North Dakota~20K1.16×
07Iowa~90K1.15×
08Kansas~80K1.12×
09Wisconsin~200K1.10×
10Oklahoma~100K1.08×
11South Dakota~20K1.08×
12Missouri~200K1.07×
13Mississippi~80K1.07×
14Arkansas~80K1.07×
15Connecticut~100K1.05×
16Indiana~200K1.03×
17Minnesota~100K1.03×
18Virginia~200K1.02×
19Colorado~200K1.02×
20New Mexico~50K1.02×
21Maryland~200K1.01×
22Kentucky~100K1.00×
23Washington, District of Columbia~30K0.99×
24New Hampshire~40K0.98×
25Rhode Island~30K0.98×
26Illinois~300K0.97×
27North Carolina~300K0.97×
28Alaska~20K0.97×
29Pennsylvania~300K0.96×
30Michigan~200K0.96×
31Arizona~200K0.96×
32Washington~200K0.95×
33Louisiana~100K0.95×
34Maine~30K0.95×
35Tennessee~200K0.94×
36Vermont~20K0.94×
37Massachusetts~200K0.93×
38Oregon~100K0.93×
39Georgia~300K0.91×
40South Carolina~100K0.91×
41West Virginia~40K0.90×
42Montana~20K0.90×
43New Jersey~200K0.89×
44Ohio~300K0.88×
45Texas~700K0.86×
46Alabama~100K0.86×
47Delaware~20K0.86×
48Nevada~80K0.83×
49New York~400K0.82×
50Florida~500K0.75×
Fig. 06

Affinity by region

Affinity by region — Parenting styles, United States
0.75×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parenting styles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parenting styles audience
#·InterestCategoryAffinity×
01Water birthKids & Family43.24×
02BabysittingKids & Family19.97×
03FedExBusiness & Career6.01×
04Child developmentBusiness & Career5.60×
05PinterestInternet & Social Media4.62×
06Mortgage loansBusiness & Career4.60×
07RedditInternet & Social Media4.46×
08McDonald'sFood & Beverages4.42×
09SubwayFood & Beverages4.22×
10Shopping mallsShopping3.75×
11Discount storesShopping3.70×
12TV game showsMovies & TV3.68×
13IKEAHome & Garden3.42×
14StarbucksFood & Beverages3.35×
15Pizza HutFood & Beverages3.25×
16AirbnbTravel & Leisure2.96×
17TMZInternet & Social Media2.95×
18Organic foodFood & Beverages2.65×
19BarbecueFood & Beverages2.36×
20FurnitureHome & Garden2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parenting styles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parenting styles audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.48×
Community OrientationOPEN2.07×
Convenience OrientationPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parenting styles audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Risk AppetiteTHRILL0.89×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parenting styles have in United States?

Parenting styles has an estimated audience of 9,582,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parenting styles fans?

82.0% of Parenting styles fans are female, 18.0% are male, with an average age of 38.1 years.

03

Which brands do Parenting styles fans like most?

Parenting styles fans show strongest brand affinity for Pinterest (4.62×), McDonald's (4.42×), and Reddit (4.46×) over the country average.

04

Where do Parenting styles fans live in United States?

Parenting styles fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Parenting styles fans also like?

Beyond Parenting styles itself, the audience over-indexes on McDonald's (4.42×), Reddit (4.46×), FedEx (6.01×), and Mortgage loans (4.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Parenting styles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parenting styles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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