Parenting styles Audience in United States

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Parenting styles has an estimated audience of 9,582,105 people in United States. 82.0% are female, 18.0% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Product design, Historic site, Goop, Fairy godmother, Vocal harmony.

The average Parenting styles fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Historic site, Goop, with strongest over-indexing on Product design (7.19× the country average). Demographically, the Parenting styles audience skews more female with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Parenting styles fans

Demographic split for Parenting styles audience in United States
MetricValue
Female82.0%
Male18.0%
Average age38.1
Estimated audience size9,582,105

Audience persona

The typical Parenting styles fan in United States is more female, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Parenting styles in United States
RegionReachAffinity
California1,386,5321.32×
Texas713,5640.87×
Florida525,8590.81×
New York475,2490.89×
Illinois319,5521×
Pennsylvania318,0030.99×
North Carolina282,8780.98×
Georgia282,1710.96×
Ohio260,3770.88×
Michigan243,3400.97×
Virginia228,6590.98×
New Jersey225,2310.92×
Arizona200,5781.03×
Tennessee193,8861.01×
Washington191,5041×
Massachusetts182,5050.97×
Indiana179,9861.03×
Maryland172,5841.05×
Missouri152,6460.99×
Wisconsin151,7911.05×
Colorado147,7770.98×
Minnesota142,3861.04×
Utah140,9541.64×
South Carolina129,6270.9×
Oklahoma122,6961.15×
Kentucky119,9801×
Louisiana118,3450.96×
Alabama113,8950.85×
Oregon103,5560.94×
Connecticut98,1251.02×
Iowa90,4741.15×
Mississippi85,7271.09×
Arkansas82,9731.05×
Kansas81,1951.08×
Nevada73,0090.79×
Idaho65,6981.37×
Nebraska61,9101.29×
New Mexico48,7311.01×
Hawaii47,3161.15×
New Hampshire38,6711.02×
West Virginia37,6210.84×
Washington, District of Columbia32,7681.14×
Maine31,0990.91×
Rhode Island29,0430.95×
South Dakota23,6681.07×
Montana21,7100.82×
North Dakota20,8651.06×
Delaware18,8430.71×
Alaska15,9830.78×
Vermont13,7000.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parenting styles audience
BrandAffinityCategory
Product design7.19×Business & Career
Historic site12.86×Arts & Culture
Goop13.94×Internet & Social Media
Fairy godmother18.33×Literature
Vocal harmony9.93×Music & Radio
Governor of Michigan14.44×Politics & Society
Mathcore14.55×Music & Radio
Hardik Pandya22.29×Sports
UK garage7.83×Music & Radio
Isometric exercise12.58×Sports
headspace12.69×Health
Hipster11.94×Politics & Society
Grinch4.99×Movies & TV
JDSU3.62×Business & Career
Guitarist (magazine)13.35×Music & Radio
Cherish (group)12.67×Music & Radio
Hibachi8.92×Food & Beverages
Hamden, Connecticut20.37×Travel & Leisure
Grace Slick9.27×Music & Radio
Harlow12.26×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parenting styles audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Family OrientationCONSERVATISM1.51
Pet OwnershipJOY1.46
Community OrientationOPEN1.39
Social Media UsageJOY1.33
CreativityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Parenting styles
CountryShare
United States32.7%
Germany11.2%
India6.9%

See Parenting styles audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Parenting styles have in United States?

Parenting styles has an estimated audience of 9,582,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Parenting styles fans?

82.0% of Parenting styles fans are female, 18.0% are male, with an average age of 38.1 years.

Which brands do Parenting styles fans like most?

Parenting styles fans show strongest brand affinity for Product design (7.19×), Historic site (12.86×), and Goop (13.94×) over the country average.

Where do Parenting styles fans live in United States?

Parenting styles fans in United States are most concentrated in California (reach 1,386,532), Texas (reach 713,564), and Florida (reach 525,859). These three regions account for the largest share of the active audience.

What other brands do Parenting styles fans also like?

Beyond Parenting styles itself, the audience over-indexes on Historic site (12.86×), Goop (13.94×), Fairy godmother (18.33×), and Vocal harmony (9.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parenting styles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.