Babysitting Audience in United States

Babysitting logo

Babysitting has an estimated audience of 1,827,236 people in United States. 76.0% are female, 24.0% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Transformers (comics), Parenting styles, National Car Rental, Melissa Gilbert, Parent-in-law.

The average Babysitting fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Transformers (comics), Parenting styles, National Car Rental, with strongest over-indexing on Transformers (comics) (28.33× the country average). Demographically, the Babysitting audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Babysitting fans

Demographic split for Babysitting audience in United States
MetricValue
Female76.0%
Male24.0%
Average age38.9
Estimated audience size1,827,236

Audience persona

The typical Babysitting fan in United States is more female, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Transformers (comics).

Top regions in United States

Top regions ranked by reach for Babysitting in United States
RegionReachAffinity
California224,0891.12×
Texas194,9811.24×
Florida116,9210.95×
New York108,3711.06×
Illinois75,4851.24×
Pennsylvania66,8971.09×
Georgia63,4081.13×
North Carolina60,5741.1×
Ohio57,0501.01×
New Jersey50,8141.09×
Virginia49,1291.1×
Michigan48,6621.02×
Massachusetts39,6711.1×
Indiana39,5241.18×
Washington38,8271.06×
Arizona38,3141.03×
Maryland33,5261.07×
Tennessee33,3380.91×
Missouri31,7941.08×
South Carolina28,8721.05×
Wisconsin28,8061.05×
Minnesota28,2681.08×
Colorado28,2010.98×
Louisiana27,0141.15×
Kentucky24,5351.07×
Alabama23,1900.91×
Oregon20,9661×
Connecticut20,7681.13×
Nevada20,3451.15×
Oklahoma20,3111×
Kansas17,6331.22×
Utah17,0661.04×
Iowa15,8231.05×
Mississippi14,9380.99×
Arkansas14,5450.97×
Nebraska9,8941.08×
Idaho8,9430.98×
Hawaii7,9901.02×
New Mexico6,7660.74×
New Hampshire6,7170.93×
West Virginia5,7130.67×
Maine5,1520.79×
Rhode Island4,7670.82×
Washington, District of Columbia4,5520.83×
Delaware4,5180.9×
North Dakota4,4271.18×
South Dakota4,0680.96×
Montana3,5150.69×
Alaska2,7120.69×
Vermont2,2350.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Babysitting audience
BrandAffinityCategory
Transformers (comics)28.33×Literature
Parenting styles19.97×Kids & Family
National Car Rental17.8×Cars & Mobility
Melissa Gilbert17.79×Movies & TV
Parent-in-law34.78×Kids & Family
U-Haul8.08×Business & Career
Package tour16.5×Travel & Leisure
Caroline Kennedy14.1×Politics & Society
Driving test28.47×Cars & Mobility
X3.12×Internet & Social Media
Janitor23.83×Home & Garden
YouTube Music5.57×Internet & Social Media
Sam Elliott9.24×Movies & TV
Reddit3.78×Internet & Social Media
Web fiction9.14×Literature
Concurrent Versions System3.93×Technology & Electronics
Head-on collision23.88×Cars & Mobility
John Ritter16.03×Movies & TV
Brittany Murphy12.09×Movies & TV
Money2.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Babysitting audience
TraitClusterScore
Urban LifestyleOPEN1.56
Family OrientationCONSERVATISM1.41
Healthy LifestyleBALANCE1.36
IndulgenceJOY1.33
Social Media UsageJOY1.3
Career OrientationPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Babysitting
CountryShare
United States19.2%
Japan13.3%
India5.3%

See Babysitting audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Babysitting have in United States?

Babysitting has an estimated audience of 1,827,236 people in United States, concentrated in California and Texas.

What is the gender split and age of Babysitting fans?

76.0% of Babysitting fans are female, 24.0% are male, with an average age of 38.9 years.

Which brands do Babysitting fans like most?

Babysitting fans show strongest brand affinity for Transformers (comics) (28.33×), Parenting styles (19.97×), and National Car Rental (17.8×) over the country average.

Where do Babysitting fans live in United States?

Babysitting fans in United States are most concentrated in California (reach 224,089), Texas (reach 194,981), and Florida (reach 116,921). These three regions account for the largest share of the active audience.

What other brands do Babysitting fans also like?

Beyond Babysitting itself, the audience over-indexes on Parenting styles (19.97×), National Car Rental (17.8×), Melissa Gilbert (17.79×), and Parent-in-law (34.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Babysitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.