Rascasse Audience Intelligence

Babysitting Audience in United States

A data profile of the people who buy, follow and care about Babysitting in United States — modelled from more than twelve digital signal sources. Babysitting has an estimated audience of 1,827,236 people in United States.

#6628among Topic in United States#320in Kids & Family

The average Babysitting fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Transformers (comics), Parenting styles, Dick Van Dyke, with strongest over-indexing on Transformers (comics) (28.33× the country average).

Demographically, the Babysitting audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Babysitting fan in United States is more female, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Transformers (comics).

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Babysitting profile in United States.

Audience size
1.8M
in United States
Gender
76.0%♀
24.0% male
Age
38.9
average years
Country rank
#15282
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Babysitting fans

76.0% are female, 24.0% are male, average age 38.9.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for Babysitting audience in United States
MetricValue
Female76.0%
Male24.0%
Average age38.9
Estimated audience size1,827,236
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Babysitting audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3920%
40-4919%
50+21%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Babysitting audience comes from United States.

Worldwide audience distribution share by country for Babysitting
CountryShare
United States19.2%
Japan13.3%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Babysitting audience in United States is strongest.

Fig. 05

Top regions by affinity

Babysitting fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~5K1.22×
02Kansas~20K1.19×
03Illinois~70K1.14×
04Indiana~40K1.14×
05Nebraska~10K1.14×
06Texas~200K1.12×
07Connecticut~20K1.11×
08Virginia~50K1.10×
09Georgia~60K1.09×
10New Jersey~50K1.09×
11North Carolina~60K1.08×
12Louisiana~30K1.08×
13Iowa~20K1.07×
14Pennsylvania~70K1.06×
15Massachusetts~40K1.06×
16Wisconsin~30K1.06×
17Utah~20K1.06×
18South Dakota~4K1.05×
19California~200K1.04×
20Washington~40K1.04×
21Minnesota~30K1.04×
22Kentucky~20K1.04×
23Maryland~30K1.03×
24Missouri~30K1.03×
25Colorado~30K1.03×
26New York~100K1.02×
27Nevada~20K1.02×
28Ohio~60K1.00×
29Michigan~50K0.99×
30Oklahoma~20K0.99×
31Idaho~9K0.98×
32Delaware~5K0.98×
33Arizona~40K0.97×
34South Carolina~30K0.97×
35Mississippi~10K0.97×
36Arkansas~10K0.97×
37Hawaii~8K0.97×
38New Hampshire~7K0.95×
39Alaska~4K0.95×
40Alabama~20K0.94×
41Oregon~20K0.93×
42Rhode Island~5K0.93×
43Vermont~3K0.93×
44Florida~100K0.92×
45Montana~5K0.92×
46Maine~6K0.91×
47New Mexico~8K0.90×
48Washington, District of Columbia~5K0.87×
49Tennessee~30K0.86×
50West Virginia~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Babysitting, United States
0.85×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Babysitting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Babysitting audience
#·InterestCategoryAffinity×
01Parent-in-lawKids & Family34.78×
02Driving testCars & Mobility28.47×
03Transformers (comics)Literature28.33×
04The Lake House (film)Movies & TV24.70×
05Head-on collisionCars & Mobility23.88×
06JanitorHome & Garden23.83×
07Parenting stylesKids & Family19.97×
08National Car RentalCars & Mobility17.80×
09Melissa GilbertMovies & TV17.79×
10Package tourTravel & Leisure16.50×
11Caroline KennedyPolitics & Society14.10×
12ACTORSMusic & Radio13.60×
13Sam ElliottMovies & TV9.24×
14Web fictionLiterature9.14×
15Dick Van DykeMovies & TV8.69×
16U-HaulBusiness & Career8.08×
17YouTube MusicInternet & Social Media5.57×
18Concurrent Versions SystemTechnology & Electronics3.93×
19RedditInternet & Social Media3.78×
20XInternet & Social Media3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Babysitting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Babysitting audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.05×
Need for SecurityCONSERVATISM2.00×
Family OrientationCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Babysitting audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.75×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Babysitting have in United States?

Babysitting has an estimated audience of 1,827,236 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Babysitting fans?

76.0% of Babysitting fans are female, 24.0% are male, with an average age of 38.9 years.

03

Which brands do Babysitting fans like most?

Babysitting fans show strongest brand affinity for Transformers (comics) (28.33×), Parenting styles (19.97×), and Dick Van Dyke (8.69×) over the country average.

04

Where do Babysitting fans live in United States?

Babysitting fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Babysitting fans also like?

Beyond Babysitting itself, the audience over-indexes on Parenting styles (19.97×), Dick Van Dyke (8.69×), National Car Rental (17.8×), and Melissa Gilbert (17.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Babysitting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Babysitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →