A data profile of the people who buy, follow and care about Transformers (comics) in United States — modelled from more than twelve digital signal sources. Transformers (comics) has an estimated audience of 4,781,998 people in United States.
The average Transformers (comics) fan in United States is 37.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Arrow, Ghostbusters (franchise), Box-spring, with strongest over-indexing on Arrow (14.26× the country average).
Demographically, the Transformers (comics) audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Transformers (comics) fan in United States is more male, around 37.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arrow.
The key figures that characterise the Transformers (comics) profile in United States.
23.8% are female, 76.2% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 37.7 |
| Estimated audience size | 4,781,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 13% |
Where the Transformers (comics) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arizona | ~100K | 1.41× | |
| 02 | New Mexico | ~30K | 1.38× | |
| 03 | Texas | ~500K | 1.27× | |
| 04 | Utah | ~50K | 1.26× | |
| 05 | Alabama | ~80K | 1.25× | |
| 06 | Oklahoma | ~70K | 1.24× | |
| 07 | Alaska | ~10K | 1.24× | |
| 08 | Arkansas | ~50K | 1.19× | |
| 09 | Idaho | ~30K | 1.18× | |
| 10 | South Dakota | ~10K | 1.16× | |
| 11 | California | ~600K | 1.15× | |
| 12 | Kansas | ~40K | 1.12× | |
| 13 | Nevada | ~50K | 1.09× | |
| 14 | Missouri | ~80K | 1.08× | |
| 15 | Indiana | ~90K | 1.07× | |
| 16 | Mississippi | ~40K | 1.06× | |
| 17 | North Dakota | ~10K | 1.06× | |
| 18 | Louisiana | ~70K | 1.05× | |
| 19 | Georgia | ~200K | 1.04× | |
| 20 | Iowa | ~40K | 1.04× | |
| 21 | Washington | ~100K | 1.03× | |
| 22 | Tennessee | ~100K | 1.03× | |
| 23 | Kentucky | ~60K | 1.03× | |
| 24 | Oregon | ~60K | 1.02× | |
| 25 | North Carolina | ~100K | 1.01× | |
| 26 | Florida | ~300K | 1.00× | |
| 27 | Nebraska | ~20K | 1.00× | |
| 28 | Wyoming | ~7K | 1.00× | |
| 29 | Michigan | ~100K | 0.97× | |
| 30 | Ohio | ~100K | 0.96× | |
| 31 | Colorado | ~70K | 0.96× | |
| 32 | South Carolina | ~70K | 0.96× | |
| 33 | West Virginia | ~20K | 0.96× | |
| 34 | Illinois | ~200K | 0.95× | |
| 35 | Hawaii | ~20K | 0.94× | |
| 36 | Montana | ~10K | 0.94× | |
| 37 | Virginia | ~100K | 0.91× | |
| 38 | Maryland | ~80K | 0.91× | |
| 39 | Minnesota | ~60K | 0.90× | |
| 40 | Wisconsin | ~60K | 0.89× | |
| 41 | Pennsylvania | ~100K | 0.87× | |
| 42 | Connecticut | ~40K | 0.80× | |
| 43 | New Jersey | ~100K | 0.78× | |
| 44 | New Hampshire | ~10K | 0.78× | |
| 45 | Rhode Island | ~10K | 0.78× | |
| 46 | Delaware | ~10K | 0.78× | |
| 47 | New York | ~200K | 0.77× | |
| 48 | Maine | ~10K | 0.75× | |
| 49 | Massachusetts | ~70K | 0.72× | |
| 50 | Washington, District of Columbia | ~9K | 0.64× |
The strongest cross-interests of the Transformers (comics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robin Hood (2010 film) | Movies & TV | 51.84× | ||
| 02 | Box-spring | Home & Garden | 45.33× | ||
| 03 | Danny Phantom | Movies & TV | 30.29× | ||
| 04 | Birds of Prey (TV series) | Movies & TV | 28.68× | ||
| 05 | Babysitting | Kids & Family | 28.33× | ||
| 06 | Freddy vs. Jason | Movies & TV | 28.09× | ||
| 07 | Ghostbusters (franchise) | Movies & TV | 26.49× | ||
| 08 | Man of Steel (film) | Movies & TV | 20.83× | ||
| 09 | Doctor Stranger | Movies & TV | 20.73× | ||
| 10 | John Wick 2 | Movies & TV | 20.00× | ||
| 11 | Squash (sport) | Sports | 18.89× | ||
| 12 | NBA League Pass | Sports | 14.38× | ||
| 13 | Arrow | Movies & TV | 14.26× | ||
| 14 | Henry Cavill | Movies & TV | 9.01× | ||
| 15 | Graphic novel | Literature | 8.57× | ||
| 16 | Dylan O'Brien | Movies & TV | 7.32× | ||
| 17 | Collectible card game | Games | 6.79× | ||
| 18 | Nintendo | Games | 5.94× | ||
| 19 | Steam | Games | 5.86× | ||
| 20 | Internet & Social Media | 3.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.08× | |
| Patriotism | CONSERVATISM | 1.75× | |
| Spirituality | BALANCE | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Pet Ownership | JOY | 0.75× | |
| Sustainability | BALANCE | 0.77× |
Transformers (comics) has an estimated audience of 4,781,998 people in United States, concentrated in California and Texas.
23.8% of Transformers (comics) fans are female, 76.2% are male, with an average age of 37.7 years.
Transformers (comics) fans show strongest brand affinity for Arrow (14.26×), Ghostbusters (franchise) (26.49×), and Box-spring (45.33×) over the country average.
Transformers (comics) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Transformers (comics) itself, the audience over-indexes on Ghostbusters (franchise) (26.49×), Box-spring (45.33×), Babysitting (28.33×), and Danny Phantom (30.29×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Transformers (comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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