Nintendo Audience in United States

Nintendo logo

Nintendo has an estimated audience of 16,314,366 people in United States. 39.3% are female, 60.7% are male, average age 30.7. Top regions: California, Texas, New York. Top brand affinities: Twitch, Mobile game, GameStop, Gaming computer, Hypermarket.

The average Nintendo fan in United States is 30.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Twitch, Mobile game, GameStop, with strongest over-indexing on Twitch (4.84× the country average). Demographically, the Nintendo audience skews more male with an average age of 30.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Nintendo fans

Demographic split for Nintendo audience in United States
MetricValue
Female39.3%
Male60.7%
Average age30.7
Estimated audience size16,314,366

Audience persona

The typical Nintendo fan in United States is more male, around 30.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Twitch.

Top regions in United States

Top regions ranked by reach for Nintendo in United States
RegionReachAffinity
California1,879,2371.05×
Texas1,447,9001.03×
New York1,015,1501.11×
Florida995,6290.9×
Ohio553,4551.1×
Pennsylvania532,6190.97×
Illinois526,1890.97×
Georgia481,6700.96×
North Carolina471,6810.96×
Michigan467,6481.1×
Washington426,3001.3×
Virginia400,3061.01×
New Jersey383,2470.92×
Indiana348,9961.17×
Arizona332,4431×
Tennessee327,3961×
Missouri291,4101.11×
Massachusetts282,9960.88×
Wisconsin243,8720.99×
Maryland243,2550.87×
Colorado242,9020.94×
Utah238,4371.63×
Minnesota229,8890.98×
South Carolina223,2500.91×
Kentucky220,5211.08×
Alabama216,7060.95×
Oklahoma213,8361.18×
Oregon213,4071.14×
Louisiana193,2290.92×
Nevada167,1691.06×
Connecticut153,0980.94×
Kansas142,7551.11×
Arkansas138,7921.03×
Iowa125,5730.93×
Mississippi115,6450.86×
Idaho108,7881.33×
Nebraska90,9811.11×
New Mexico78,9400.96×
West Virginia76,3761.01×
New Hampshire65,6021.02×
Maine62,3061.07×
Hawaii58,9530.84×
Montana45,9141.01×
Rhode Island39,8430.77×
Alaska34,5140.99×
Washington, District of Columbia33,0830.67×
South Dakota32,6360.87×
North Dakota32,5290.97×
Delaware31,9580.71×
Vermont23,2590.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nintendo audience
BrandAffinityCategory
Twitch4.84×Games
Mobile game3.13×Games
GameStop3.96×Games
Gaming computer4.72×Technology & Electronics
Hypermarket4.54×Shopping
TikTok1.76×Internet & Social Media
Superman1.51×Movies & TV
Gaming4.84×Games
Counter-Strike: Global Offensive5.54×Games
Retail banking4.65×Business & Career
Gamer2.52×Games
Collectible card game4.25×Games
Funding4.86×Business & Career
Charity and causes2.21×Business & Career
PC game3.21×Games
Showroom3.38×Shopping
Retrogaming4.19×Games
Men's Fitness2.44×Sports
Eyelash extensions2.91×Beauty & Wellness
Transformers (comics)5.94×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nintendo audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
Early Adopter MentalityPOWER1.65
ExtroversionTHRILL1.26
Social Media UsageJOY1.12
Pet OwnershipJOY1.05
Luxury OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Nintendo
CountryShare
United States23.4%
Japan13.3%
China8.5%

See Nintendo audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Nintendo have in United States?

Nintendo has an estimated audience of 16,314,366 people in United States, concentrated in California and Texas.

What is the gender split and age of Nintendo fans?

39.3% of Nintendo fans are female, 60.7% are male, with an average age of 30.7 years.

Which brands do Nintendo fans like most?

Nintendo fans show strongest brand affinity for Twitch (4.84×), Mobile game (3.13×), and GameStop (3.96×) over the country average.

Where do Nintendo fans live in United States?

Nintendo fans in United States are most concentrated in California (reach 1,879,237), Texas (reach 1,447,900), and New York (reach 1,015,150). These three regions account for the largest share of the active audience.

What other brands do Nintendo fans also like?

Beyond Nintendo itself, the audience over-indexes on Mobile game (3.13×), GameStop (3.96×), Gaming computer (4.72×), and Hypermarket (4.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nintendo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.